Agent Advisor Blog


Read about the latest market trends, see unique listings, and get tips and advice for selling Australian real estate.

Home staging tips for speedy, top-price outcomes

Comment

Home staging tips for speedy, top-price outcomes

Assisting clients to dress their homes for success is a crucial role for agents and property managers alike to ensure the best possible results from their marketing campaigns.

Staging is all about maximising the value of a home. It’s about presenting the property in the best possible light using furnishings and accessories to appeal to as many prospective renters or buyers as possible.

While there isn’t a lot of data on the benefits of home staging in Australian real estate, a survey by the International Association of Home Staging Professionals showed that on average staged homes sell for 17 per cent more than non-staged homes.

Not only do staged homes sell for more, they also sell more quickly. A 2016 report by the Real Estate Staging Association in the US reported pre-listed staged homes spent 90 per cent less time on the market than their non-staged counterparts. So staging is a win-win for agents and their clients, in terms of the payoff and time investment required.

Home staging plays a vital part in attracting clients to inspections, showing them the purposes of different spaces of the property and ultimately getting more competitive offers. Here are our home staging tips to achieve speedy and top-price outcomes.

Embrace greenery

With Greenery named Pantone’s colour of year for 2017, expect to see home staging embracing green in all shapes and forms this year. Introduce fresh rejuvenating hues of green into your client’s home using vases of Granny Smith apples, throws, artwork, rugs, cushions and kitchen utensils. Even suggest clients treat the front door to a refreshing coat of paint in a dark forest green to welcome clients to the home with a bold eyecatching statement.

Take a more literal interpretation of the greenery theme by introducing lush houseplants, foliage and green walls to bring colour and life to dull or neutral spaces around the home. For vacant properties consider using fake plants in your staging to eliminate maintenance issues, so they’re always looking happy and vibrant for inspections.

Less is more

Some clients, especially ones that have lived in their home for many years, will have understandably accumulated a lot of furniture and clutter over the years. Your best advice for clients like these is that they cut down and put non-vital furniture pieces and décor into storage to make spaces feel larger and more open, to allow the house to truly shine in listing photos and inspections.

If sellers are reluctant to remove some items explain that furnishing the home with the right amount of furniture will help buyers more easily connect with and fall in love with the property. Explain that without being distracted by excess furniture and personal decor potential buyers or renters will be better able to understand how they would use each room and start to picture themselves living there, a key first step towards them making an offer or submitting an application.

Styling options

If you’re uncertain whether to play up an industrial, contemporary or country feel in your listing presentation, the results of Brosa designer furniture’s nation-wide survey on Australia’s favourite furniture styles can help shed some light and guide your styling choices.

The survey revealed that what determines effective and appealing home staging will tend to differ from state to state. Results showed that modern and contemporary interior styles were the first preference of respondents in six (VIC, NSW, QLD, NT, ACT and SA) out of the eight states surveyed. Where country decor was the favoured style in WA and TAS.

It’s also important to think about the geographic location of the property when it comes to effective styling. Brosa's survey suggests that city dwellers love industrial styles but people in rural areas prefer country and cottage decor.

When staging any home think about who your most likely buyer is and how you can best appeal to them. For example, if you’re aiming to appeal to a younger demographic of renters or first home buyers, the survey suggests younger people prefer Scandi and industrial furnishings. Whereas, if your target audience is an older demographic (65 years plus) cottage style is the preferred interior look.

Bring in a pro

If you feel a bit out of your depth when it comes to home staging and you’d prefer less hassle when it comes to preparing your client’s home for inspections and listing photography, why not hire a pro to take over the job for you. That way you can focus on running a killer marketing campaign, prospecting and getting the best result for your client.

A professional home stager can take care of hiring furniture and accessories for both vacant and occupied properties, provide consultation for decluttering and improved traffic flow, and stage homes to maximise space, highlight its best features, add personality and enhance the overall ambiance. They typically will be able to view the home, consult, quote and stage it within a week or so depending on the scale of the job.

We hope these tips guide your approach to the staging of your next listing. For more ways to maximise the presentation of your listings take a look at this agent's guide to Fen Shui, 7 staging techniques to prep for an inspection, reasons to include people and pets in listing photos and how to stage an entryway.

Happy selling!

From the homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Parkdale real estate for sale and properties to rent in Melbourne. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

How to get welcome emails right

Comment

How to get welcome emails right

Your welcome emails play a key role in setting the tone for future interaction and communication with past, present and future clients in your database. They’re one of the first important steps towards long term success in email marketing and enduring client loyalty.

Studies show the average open rate for welcome emails is 50 per cent, making them 86 per cent more effective than the average newsletter or promotional email.

So, whether you’re subscribing a client to receive weekly listing updates, your quarterly market update or your monthly e-newsletter, you’ll be more likely to keep them engaged and stop them from hitting unsubscribe if you have an effective onboarding procedure.

Here are four important steps to getting your welcome emails right.

Step 1. Timeliness.

When it comes to the timing of your welcome email it is a case of ‘time is of the essence’. Studies show the most effective welcome emails are ones sent promptly on the same day the person subscribed.

The reason welcome emails work so well is because they arrive when the subscriber’s interest in your service is peaked and front of mind, where if you wait a few days their interest is likely to diminish resulting in lower open rates and less eagerness to engage with the content you’re sending.

So, you should have an immediate automated welcome message set up confirming their subscription to your blog updates or whenever you add a client to your new listings or just sold email list.

Step 2. A ‘read me’ subject line.

Welcome emails work best when they have an engaging and succinct subject line. It’s also wise to use ‘welcome’ up front so the intro email doesn’t get lost in a crowded inbox.

Using personalised subject lines in your welcome emails is an easy way to increase the likelihood of your subscribers opening and interacting with your content.

Studies have shown using a recipient’s first name in the subject line increases the chance of the email being opened by 14.68 per cent. Catch their eye by working their name, and/or a specific location or type of property they’ve shown interest in into the subject line and watch those open rates rise.

For example:

‘Welcome Tim. Here are 6 new pet-friendly rentals in Carnegie.’

‘Welcome Christina! Could this be the perfect 3-bedroom family-friendly house in Caulfield?’

Step 3. Set expectations.

From the get go let new subscribers know exactly what they’re in for in terms of the content and frequency of the emails they’ve signed up for. It can be especially frustrating for clients to get inundated with emails every second day when they weren’t informed they would be.

For instance, when I was searching to buy a home as a first home buyer after attending a weekend inspection I received six emails over the course of the next seven days. Worse yet, they weren’t relevant to me as a buyer. I received emails asking ‘What’s your nest egg worth?’ and offering me free appraisals. As a renter, this had me seeking the unsubscribe button quick smart.

A proven way to increase readership and reduce unsubscribes is to let subscribers know how frequently you’ll be touching base and what valuable and relevant content you’ll be providing them in due course.

For example:

‘Hi Alex, thank you for subscribing to our blog. We look forward to sending you weekly property news and helpful tips. Here are some popular blog articles that may be of interest to you…’

It’s a good idea to add in a request for your subscribers to start following you on social media in your welcome email. This way if they unsubscribe from your email list down the track you’ll still have another channel of communication and a presence in their life.

Step 4. Value add.

Welcome emails are a good opportunity to talk about the benefits and insights clients will get from being on your mail list, and provide links to free renter, buyer and seller resources (like your blog and sold data). This shows your subscribers they’ve made a good decision by signing up and makes them feel like they’re a part of a special club.

Let buyers and renters know they’ll get first look at new listings in your weekly updates. It’s also worthwhile to add a call to action like ‘Find a new place to call home’ to drive customers back to all your website listings.

Always ensure your reply email address is linked up properly so your VIPs can easily get in touch. It’s not a good look to send out a welcome email from a no reply email address, as it sends a subtle message to people that you don’t want to hear back from them. Don’t forget to add in your contact number and personal email address in the signature to make getting in contact as easy as possible.

Don’t get too bogged down in formulating the perfect welcome email. At the end of the day the most important thing is new subscribers feel welcomed and valued to lay the foundation for a long term mutually beneficial professional relationship.

For more email marketing advice check out our guide to writing winning subject lines and four ways to stay in touch with past clients.

Happy selling!

From the homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Parkdale real estate for sale and properties to rent in Melbourne. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

4 great goal setting apps for agents

Comment

4 great goal setting apps for agents

Do you ever find that you enter a fresh year at work full of hope, motivation and excitement, only to realise you didn’t achieve what you set out to the previous year?

If this sounds all too familiar we’ve found some of the best goal setting and tracking apps to enlist the support of when setting your professional goals and resolutions for 2017.

Smartphone apps are often the best way to set and track career related goals because you have access to them on the go and you can constantly review and adjust them as required.

These handy apps will help make sure your goals have the best chance of being managed, followed through on and accomplished come 2018.

Google Calendar

The good thing about this tool is that you’re probably already familiar with how to use it from using Gmail's calendar and the smartphone app. Google Calendar’s new goals feature is a great way to manage both professional and personal resolutions.

It allows you to set different types of goals you may want to accomplish including exercise, new skills, friends and family time, me time and organisation. Best of all, you can plan and dedicate time every week, day or month to achieve your short and long term goals. When you set a goal, you select how often you need to work on it, for how long and when, and get smart notifications (before and after your session) to help you prepare and track your progress.

GoalsonTrack

If you struggle to achieve your broader goals because of procrastination or you often don't know where to start, GoalsOnTrack could be the right app for you. This robust app helps you break down larger goals into smaller easily-achievable sub-goals using SMART (specific, measurable, attainable, realistic and timely) goal-setting criteria.

To keep your goals on course and organised you can add in different categories, create action plans, schedule deadlines, make notes in the built-in goal journal and even add motivational images. You can track your progress in real time which is great for staying motivated whenever you complete a sub-goal on the road towards your long-term goals.

irunurun

If you're looking for something a bit out of the ordinary and fun, this app 'gamifies' building new habits, goal setting and the achievement process. It's more geared towards the day-to-day and weekly tasks you need to do to work towards larger goals.

You start by adding an action or habit you need to track and assigning it a point value out of 100. Once you've entered all the actions you want to track for the next week the game begins. You have zero points at the start of the week and then work through your actions to gain points every day. If you complete each action at the scheduled time you would get a perfect score of 100 points at the end of the week.

If you want a bit of friendly competition, encouragement or accountability, you can invite family, friends or colleagues to any action you create. There are three versions of the app- personal, team and enterprise- so why not get your whole office on board!

stickK

If you really have a lot of trouble sticking to your goals, why not introduce an extra financial incentive to push yourself across the line this year? Enter stickK. The app was developed by Yale University behavioural economists and is based on motivating people to achieve a goal or it will cost them real money. Stickk says 'you're up to 3X more likely to achieve a goal if you put money on the line'.

The app uses a 'commitment contract' to bind you to your goal. You choose your goal, when you need to achieve it by, how much money is on the line and where you want the money to go should you fail (e.g. to a friend, charity or family member). For accountability, you can choose a referee to monitor your progress or you can go it alone. So bet on yourself this year and use stickK to up your motivation and accomplish your most critical goals.

We hope these apps allow you to become more productive, fulfil your goals and grow your business this year and beyond. For advice on setting attainable goals check out our tips for setting SMART professional goals.

Happy selling!

From the homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Tarneit real estate for sale and properties to rent in Melbourne. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our new iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

Marketing ideas to get ahead this holiday season

Comment

Marketing ideas to get ahead this holiday season

When December rolls around and the property market begins to wind down a lot of agents see it as the perfect opportunity to take time off and go an extended holiday. For this reason, December and January are great times of year for planning and prospecting to get ahead of your competition while they’re sunning themselves on a beach somewhere.

Here are nine marketing ideas to make the most of real estate’s off season and get a leg up on your competition in 2017.

1. This time of year everyone loves getting into the giving spirit and who doesn’t love a freebie? Try hosting a contest across your social media channels encouraging people to share their Christmas home decorations to enter the draw to win a Christmas hamper or something similar. This is a fun way to get to know, reward and grow your fans and followers.

2. Prepare and print a handout and/or blog posts on why summer is a great time to buy/sell a home. Share this with your email subscribers, social media fans and followers and local households. Focus on advantages like lower stock, less competition, faster transactions and sellers/buyers that are generally more motivated than other times of year.

3. Write up case studies of your best sales of 2016 to add to your website, share on social media and send to your email database. If you get into the habit of doing this every December eventually you’ll have an amazing library of all your years of hard work and dedication to getting the best results for vendors for past, present and prospective clients to see.

4. Become a Premier Agent. In a slower-market you need to explore every marketing avenue you can to capture as many leads as possible. Premier Agent gives you 10X more exposure among motivated buyers and sellers in your market. It gives you priority positioning in Agent Finder and showcases agent controlled reviews, your neighbourhood knowledge and performance stats.

5. The good thing about the summer holidays is that many of your current and past clients will have taken time off and have the time to chat over the phone or fill out customer testimonial forms. Better yet, touch base with current and past clients and drop off festive treats, like mini Christmas puddings, cookies or candy canes for the kids. See how they’re going and whether they know of anyone interested in buying or selling in the area.

6. Put together an infographic or market wrap-up for 2016 to be used in a direct mail campaign in your service suburbs. Provide information that someone considering selling in the next year or so would want to know about their local property market. Include data on house price growth, record sales from the past year and your own personal analysis and forecasts for the year ahead.

7. Send out fridge magnet calendars with your contact details as well as postcards to locals, and past and present clients with a holiday greeting. For your extra special clients send a hand-written Christmas card to make them feel appreciated and thank them for their business.

8. Get active on homely.com.au’s Questions pages. Over the festive season and summer our Questions pages run hot with people looking for school holiday activities, the best beaches in their city and New Years events, just to name a few. If you know of a great Christmas lights display in your neighbourhood or a rooftop bar worth checking out be sure to market yourself as the local expert by answering locals’ questions or starting your own topics. Not only does it get your name out there, it’s also a valuable tool and way to gain insight into what the important issues are in your community right now.

9. Get in the festive spirit. Upload Christmassy videos/photos to your professional Facebook and Instagram accounts of shots or your local community. Think Christmas decorations down the main street, local Xmas light displays or even a pic with Santa at the local shopping centre. Festive snaps and fun videos are always a winner on social media and an easy way to engage with clients, colleagues and people from your service suburbs.

If you work hard at marketing your services over the festive season to maintain your pipeline of new clients, you’ll be all set for a prosperous and successful 2017.

Having said that don’t forget to take a break. Even the very best agents need time away from work to unwind and recharge. So, unplug the tech, turn off the smartphone, put away the laptop and do something just for you over the summer. You’ve earned it!

Happy selling!

From the homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Brookwater real estate for sale and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our new iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

 What agents need to know about millennials

Comment

What agents need to know about millennials

Millennials also known as Generation Y (adults aged between 18 and 35) make up about one fifth of Australia’s population consisting of over 4 million people. In a few years, they’ll make up about 40 per cent of home buyers in Australia and hence play a major part in the real estate market.

As such a large portion of the Australian population and future renters, buyers and sellers, to continue to thrive in the real estate industry it’s crucial that agents glean a decent understanding of millennials’ property wants and needs and know how to best service them.

Here are four essential things you need to know about Australian millennials. 

Affordability

With house prices surging in Australia’s capital cities and a lot of younger buyers burdened with higher education debt and personal loans, affordability is a primary concern for millennials. For these reasons, many millennials will look to become rentvestors and buy an investment property in a more affordable area and continue to rent where they want to live but can’t afford to buy to break onto the property ladder. We recommend prepping a rentvestor fact sheet with frequently asked questions, a glossary of useful terms and reputable property data websites to visit for further information to help the millennial rentvestor feel better informed and prepared.

Facts and figures

As it’s so hard to get onto the property ladder in the first place, millennial buyers are very concerned with the hard facts and stats when buying a property with their hard-saved deposits. Whether they’re looking to owner occupy or invest, they’ll want to have peace of mind that their purchase is a sound investment and it will appreciate setting them up for future financial stability. Reassure millennials clients they’re making a good call by providing suburb profiles including annual capital growth, rental yield rates, and recent sales data for comparable properties.

The wish list

When appealing to millennial buyers there are some ‘wish list’ items that are common within this demographic when house hunting. So be sure to include any of the following features in prime position in your property ad to grab their attention and win millennial enquiries:

  • Proximity to work, walkability and public transport- A lot of younger buyers want to keep their daily commute time and travel costs down when searching for somewhere to live. They’ll even compromise on the size and condition of the property so long as it’s conveniently located within their desired suburb.
  • High speed internet and home office space- A lot of millennials work from home part or full time so internet access and a second bedroom or comfortable study space in their new home is paramount.
  • Low maintenance- Younger buyers prefer homes with low-upkeep requirements. They opt for timber floors over carpeting, stone benchtops over laminate and decking or paved outdoor areas over a lawn and high maintenance garden.
  • Green features- Millennials are keen on sustainable and energy efficient property features. Be sure to highlight things like water saving fixtures, double glazing, energy efficient appliances, solar panels, rainwater tanks and passive design to attract millennials in droves.
  • Design- Millennials love the sociable nature and visual appeal of open floor plans, where they can still chat with guests while cooking. They are also keen on clean lines, contemporary design, updated kitchens and bathrooms.

Tech savviness

Millennials practically live on Facebook and are on their smartphones 24/7, so if they can’t find you on Google or engage with you instantly via social media they’ll be quick to seek help elsewhere. They’re happiest communicating by text message and email and browsing property listings on property apps.

It’s important to millennials that their agent is up to date with technology and that they’re active online. Millennials are likely to research you before even meeting you or putting in an enquiry, so it’s essential that you maintain an active online presence and your website is attractive, easy to use and kept up to date. They’re also heavily influenced by family referrals, peer opinions and online reviews, so it’s crucial to monitor your online profile and deal with any negative comments or feedback swiftly.

They also love to see agents sharing helpful first home buyer guides, tips for bidding at an auction and market updates on social media to help them feel well informed and get an edge over other buyers. This type of content sharing acts as an indicator of your real estate expertise, your tech savviness and your capacity to guide them through the unchartered and daunting waters of purchasing a home.

For more information about better serving different valuable customer segments here are five things you need to know about first home buyers, tips for working with investors and how to convert baby boomer leads.

 

Happy selling!

From the homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Springfield Lakes real estate for sale and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our new iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

What Australia’s best real estate agencies are doing socially

Comment

What Australia’s best real estate agencies are doing socially

Recently the digital media ranking system BrandData ranked the top 40 Australian real estate brands and franchises online presences by studying follower and engagement measures across various digital platforms (including Twitter, Facebook, website, Instagram and Youtube).

The top 10 BrandData rankings of property agent brands as of November 22 2016 are:

1. LJ Hooker

2. Ray White Group

3. Harcourts

4. Century 21

5. McGrath Agents

6. Elders Real Estate

7. Raine & Horne

8. Nelson Alexander Real Estate

9. Barry Plant Real Estate

10. Hocking Stuart

To help inspire and improve your social media strategy and online engagement here are four social media content lessons from some of Australia’s top performing agencies.  

Educate and inform

Many agents approach their social media with the mindset that ‘if you throw enough mud eventually some will stick’ by continually selling and pushing their listings on their followers. Maybe you’ll get one or two leads out of this technique but a much more engaging and valuable strategy is to provide helpful, interesting and educational content that will build up trust and credibility with your followers and see clients coming back to you for years to come.

If you have questions that keep cropping up over and over with vendors, buyers, prospective tenants and landlords, do yourself and your followers a favour and have the answers to these frequently asked questions at the ready. This could be in the form of a blog hosted on your website or a quick 90 second YouTube video that you share out on your Facebook and Twitter accounts weekly.

Here are a couple examples of highly engaging and informative topics shared by the number one performer in real estate for Facebook engagement, Ray White Group.

To develop your own engaging content topics, think strategically about the largest segment of potential clients that are most likely to be following you (Millennials, investors, second home buyers or downsizers). Check your emails and text messages for patterns in requests and questions that come up often from this segment to base your blog topic or video on. In next to know time you’ll have a library of informative blogs and/or videos you can call upon when required and clients can use and revisit in their own time.

The occasional CTA

While sharing educational and interesting content is all well and good, to make the most of your social media accounts and up engagement it’s wise to integrate the occasional call to action (CTA) into your content strategy. That way when your followers are looking to take the next step or engage with you in real life they easily have an avenue to do so.

McGrath came in at second for Twitter engagement in BrandData’s rankings. What they do really well on Twitter is the balance of business development, shout outs, informative and helpful content they share. They’re not constantly SELL SELL SELL. They include a great mix of property news blogs, conference updates, retweets, live auction results, podcasts, videos, tips and advice as well as the occasional CTA for listings, email subscriptions and webinars.

Whether it be signing up to your monthly newsletter, registering for a seminar, to enter a competition or the details of an upcoming inspection or auction, CTAs are the best way to get your followers to engage with you beyond your original social media post.

Hashtagging is essential

In 2015 BrandData’s ranking of the Australian property services showed that for property professionals the average engagement percentage was 3.7 per cent, with the highest average engagement percentage of any social media channel found to be on Instagram. These results stress the importance of agents being active and engaged with followers on Instagram.

In BrandData’s most recent ranking Marshall White came in at third place for engagement on Instagram. The takeaway from Marshall White’s stellar Instagram account is their consistent and thorough use of hashtagging. Hashtagging is a great way to grow your followers, connect with other users in your area, make your posts discoverable and get the conversation flowing with other users on relevant topics. Better yet Marshall White add all their hashtags (you can use up to 30) in the comments section of their posts as to not disrupt the flow of their descriptive captions.

Personalised videos

The most successful real estate brands have recognised the significance of video in not only effectively marketing listings online but for efficiently humanising and conveying the personality of their brand and agents.

If you haven’t already, start up a YouTube channel to build up a library of your listing videos, interviews with yourself and other team members, agent video profiles, Q&A sessions and auction videos to showcase exactly what you and your team are all about in easy to digest 60 to 120 second videos. If you sign up to Premier Agent you can add a YouTube video into your agent showcase to show off your unique talents and work ethic on homely.com.au.

Nelson Alexander Real Estate came in at third place in BrandData’s ranking for YouTube engagement. With a YouTube channel consisting of 3,165 videos, Nelson Alexander are very good at cataloguing their auctioneer and office profile videos. The best thing about videos like these is they can be used many times and they’ll always be relevant to new clients when they’re searching for an agent, real estate brand or auctioneer to work with. They are also highly shareable, memorable and engaging when posted to channels Facebook and Twitter.

We hope these four ideas assist you to further build up your followers, foster online relationships and spur lead generation through social media. If you're curious to see how your social status stacks up, find out your social media report card on BrandData here.

For more tips and tricks for social media check out our guide to become an Instagram pro, how to build a social media content plan and 21 social media ideas for agents.

Happy selling!

From the homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Windsor real estate for sale and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

Don't forget to download our new iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

Vendors' top 3 pet peeves with real estate agents

Comment

Vendors' top 3 pet peeves with real estate agents

Last year CoreLogic released a report on Consumer Perceptions of Real Estate Agents from the perspective of vendors, the first survey to specifically examine satisfaction levels of different vendors’ experiences with agents (download the full report here).

Of the 300 people surveyed, 31 per cent rated their experience as ‘excellent’ and a further 35 per cent rated theirs as ‘good’. Unsurprisingly, agents with strong communication, negotiation and customer service skills were most likely to be rated as ‘excellent’ by vendors.

We’re going to focus on the 20 per cent that rated their experience as ‘average’ and the 14 per cent that rated their encounter as ‘poor’ to see what specific behaviours or interactions drove these lower ratings and customer dissatisfaction.

The ratings and comments from less satisfied vendors can teach us some valuable lessons in regards to the most common mistakes agents are making and what can be done to improve them. Here are the surveyed vendors pet peeves when it came to their experiences with their real estate agents.

#1. Lack of data sharing & transparency.

Agents who set out to keep their vendors in the dark by showing them little or no data were the most likely to be rated as ‘poor’ or ‘disastrous’ experiences.

Shockingly only 54 per cent of agents showed their vendor recent comparable sales data, only 28 per cent of agents showed vendors time on the market info, only 55 per cent presented suburb market data (i.e. median prices and price growth) and just 11 per cent of agents talked about auction clearance rates.

These results are alarming seeing as the above information is essential for vendors to feel confident in making an informed decision and forming a realistic understanding of a fair sale price. In fact, when asked what they would do differently next time they were selling a number of vendors cited ‘more research’ as their priority.

This highlights the importance for agents to take the time to share information and explain the current market conditions to vendors using data-based insights, not just their own anecdotal experiences and opinions.

Really go out of your way to be open and transparent by explaining how you came up with the price estimate you did with the data on hand to back it up. Delight your vendors by guiding them through the property data with easy-to-understand graphs, charts and comparable recent sales info. Send them links to reputable property data sites that provide trustworthy and clear insights into the local market if they want to conduct further research of their own.

#2. Poor communication & unfulfilled promises.

The agent skills the survey identified as needing the most work were ‘providing regular feedback about progress’ and ‘keeping me up to date with what to expect’, with 13 per cent of agents rated as poor in these 2 categories respectively.

A vendor commented, ‘Agents need to communicate with the seller. Keep the seller continually informed with what’s going on and what needs to be done’. Several other vendors flagged communication as a key area in need of improvement also.

This highlights that communication, regular contact and follow ups are essential attributes of a great agent in vendors’ eyes.

One vendor reported, ‘Our agent offered to arrange storage to help us declutter, which we thought was a fantastic service. But then he didn’t deliver!’. We don’t think that agent will be getting a very good client testimonial or any return or referral business from that particular client.

It's of the utmost importance if you promise to do something that you follow through to develop trust and be seen as reliable by clients. If you promised to provide a status update straight after every inspection, make sure you follow through with that update straight after each open. If you said you’d email the client recent comparable sales tomorrow, make sure you email them comparable sales ASAP.

#3. No follow through.

Many vendors noted that once the contract was signed they felt as though they were unceremoniously dumped by their agent. While the vendors who had further contact with their agents were more likely to recommend them to friends, where 68 per cent of the respondents said they’d refer their agent to a friend.

It’s valuable to note that 36 per cent of the vendors surveyed said they based their choice of agent on the recommendation of a friend, the second highest influencer over agent choice, showing just how valuable word of mouth is for agents.

It’s so important in terms of customer satisfaction, return business and for building a stellar referral business to keep in touch with past clients even after the sale is complete. 

Remember, thoughtfulness and understanding goes a long way with clients. Consider sending a thank you card and gift at the conclusion of a sale to show your clients how much you valued their business.

One lucky vendor reported that her ‘agent organised a dinner voucher for my husband at a local restaurant while I was away during a weekend of inspections – I was touched by their thoughtfulness as it was a stressful time’.

The results of the survey reveal the three areas agents need to be mindful of for increased vendor satisfaction: greater transparency, open communication and following through after contracts are signed.

One particularly useful takeaway for agents from this research is that the more info agents shared with their vendor the more satisfied the vendor was likely to be with the end result and recommend that agent to others. So, greater data transparency is key to satisfied vendors and building a great referral network.

Happy selling!

From the homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Windsor real estate for sale and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

Don't forget to download our new iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

What’s new in real estate tech

Comment

What’s new in real estate tech

Agents and property managers (PM) alike are adopting all kinds of new technologies to get the edge over their competitors and streamline the way real estate is bought and leased in Australia.

New technologies are freeing up agents and PM from a lot of repetitive paperwork and less than exciting admin work, allowing them to focus on more important tasks like prospecting and face-to-face relationship building.

Here are some of the latest emerging tech advancements that may be worth investing in and exploring in the real estate industry of the not too distant future.

Virtual reality inspections

The next logical step in advancement from 2D listing video tours is immersive 3D virtual reality (VR) property tours. Thanks to amazing VR technology like Scann3d’s Matterport camera which can scan a house in 3D and convert it into a VR tour within an hour, homebuyers and renters can get a feel for the size and layout of a home without having to attend a physical inspection.

Think of the potential benefits VR tours can offer clients. VR would give buyers greater reassurance when buying off-the-plan property and give overseas and interstate buyers and renters the chance to ‘walk around’ a home when they can’t make it to the physical inspections. Consumers only need a smartphone, a VR headset and they’re free to tour the space at their leisure as many times as they want. 

Image: Laurent Villeseche, Herald Sun

Image: Laurent Villeseche, Herald Sun

Virtual staging

Most agents and PM are probably savvy to the struggles of drumming up interest for dull, unfurnished properties. Rather than hiring a costly home stager to bring in furniture or if you don’t have time to stage the home before listing photography is due, professional photographers can now dress vacant homes with virtual furniture to make the home more appealing in marketing materials.

The photographer shoots the property as usual and then cleverly uses 3D images of furniture to stage the home. They can even add reflections and shadows from furniture for heightened authenticity.

Adding furniture to a vacant home will heighten its appeal to buyers and renters in advertisements by showing them the scale and functionality of each room. It can also be beneficial to have a home virtually staged to draw in interest if a property has run down or out of date furniture that detracts from the home and may put off some buyers.

Image: Property Digital

Image: Property Digital

Online rental applications

The technology saving PM loads of time and headaches are free online rental application forms (such as tApp and 1form). Online application platforms like these streamline the process of finding suitable tenants by allowing you to compare applicant details side by side and notify successful/unsuccessful applicants in bulk.

Gone are the days of trawling through piles of paper rental applications on your desk and manually entering the details of every successful tenant into your property management system. These handy platforms allow you to import new tenants’ details straight into your property management software and you’re good to go.

Digital signboards

Show your clients and passers-by that you’re at the forefront of real estate technology by installing an HD digital signboard. Ideal for premium listings, busy foot traffic areas and slow car speed zones, you can deliver all the information buyers need about your listing in an eye-catching visual and audio display.

Best of all you can update your property sign remotely (i.e. auction date, upcoming inspection times and sale outcomes), they’re weather and vandal proof, and surprisingly they come at only a slightly higher price than a regular static sale board.

Image: Campaign Track

Image: Campaign Track

Drone videos

It’s becoming increasingly popular for agents to showcase the best aspects of their listings via drone shot video and photography. Not only is drone captured imagery very cool, it can be used to immediately show buyers where the home sits on the block, unique property features (i.e. swimming pool, tennis court, garden etc.), the size of the land, proximity to neighbours and neighbourhood amenities.

Before booking in a licensed drone operator check out samples of their work, make sure there are no visual obstructions directly over the property that would prevent good footage and ensure you’re clear on what you want to capture from aerial shots of the property and its surrounds that can’t be achieved with standard photography.

Live streamed auctions

Many agents are increasing their auction audiences and getting more bidders by live streaming their auctions online. This gives curious, shy and international buyers the ability to tune in and bid from anywhere in the world.

For example, Ray White have been running professionally produced live auction streams since 2014, which allow for live online bidding through a PC or iPhone using the AuctionEar app. According to the Australian Financial Review Ray White have streamed over 700 auctions online where 17,000 buyers have bid from all over the world, for properties ranging from $265,000 to $5.45 million.

Inspection apps

Put away your clipboards, pens and paper this weekend, and let free open for inspection apps (like Open House ID and RealtyMate) streamline the whole process for you. With these apps you can enter or scan in visitors details (bonus: it will auto fill people you’ve met before), export visitor details in a CSV file, SMS or email visitors and vendors post inspection updates and sync new clients with your CRM.

Think of the time you’ll save from not having to laboriously take down contact details, freeing up more opportunity for engaging and useful conversations to qualify potential buyers at inspections.

Early adopters of these kinds of technologies will reap the rewards in not only the time they save, but through the new business they'll attract from being ahead of the curve in new real estate tech.

For more ways to save time at work check out these eight productivity boosting tools for agents.

Happy selling!

From the homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Guildford real estate for sale and properties for rent in Sydney. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

Download our new iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

Premier Agent Masterclass, Chapter 5: The value of video

Comment

Premier Agent Masterclass, Chapter 5: The value of video

Now that Angela Agent has learnt how to build a competitive showcase in Chapter 4, she is looking for more opportunities to engage with clients and effectively promote herself.

To get more from her showcase Angela realises the value of sharing her Success Wrap video and adding in a personal YouTube video to connect with clients on a more emotional level. Here are the steps Angela took to make the most of the videos on her showcase.

Watch Angela Agent's Success Wrap video here.

Watch Angela Agent's Success Wrap video here.

Step 1: Promote your monthly progress.

Angela knows that many people remember information better when it's conveyed in an audio/visual format compared to a written one. So rather than writing out a lengthy progress report about her past month to share with clients and followers, Angela simply shares out her Success Wrap video. This saves her a lot of time so she can focus her attention on more high priority tasks, like follow up calls and lead generation.

The Success Wrap video automatically generates a brief 60 second video monthly that outlines all of Angela's latest real estate wins. It includes her Performance Stats, her recent sales locations and highlights from her newest client reviews.

Step 2: Touch base with clients and followers.

Angela recognises the Success Wrap is a great touch point to use with past and present clients and a perfect method to engage her fans and followers in a rapid, easy to digest visual snippet. Angela knows that in this day and age people are hungry for information and instant gratification, so her clients would be more open to watching a brief 60 second video rather than clicking through to read a blog for a few minutes summarising her KPIs.

There are several ways Angela utilises her Success Wrap to promote herself and her sales results:

1. Angela shares out her Success Wrap video to her professional Facebook and Twitter pages. This way when potential clients are researching her on social media, they can easily see her consistent track record of monthly achievements and satisfied customer reviews.

2. Angela adds the Success Wrap video into her monthly customer newsletter to reengage past clients and update them on her latest sales results and client reviews.

3. Angela plays her Success Wrap on loop on her iPad or a TV screen during her open for inspections, so that potential clients can quickly get a picture of her Performance Stats, her specialty suburbs, recent sales locations and latest client feedback highlights.

To share out your Success Wrap video, right click on the video, select ‘Save Video As…’, save it to your desktop, go to your social media page, add the video, type a description and hit ‘Publish’.

Step 3: Bring your skills to life.

Angela knows that adding a YouTube video to her showcase will illustrate her skills and personality in a way the words in her My Story simply cannot. Angela opted to include a well-produced YouTube video tour where she walks you through her latest luxury listing to highlight her professional demeanour, her specialty for promoting luxury homes and her stellar marketing capabilities to clients.

Alternatively, you may choose to add an auction video, a video profile, a glowing client testimonial, an interview or a market review from your YouTube channel. Add in whatever video best showcases the special talents you bring to the table and really shows you in your element.

Add in your YouTube video under ‘Edit Profile’, select ‘Agent Settings’ and add in the YouTube video URL or email us at help@homely.com.au and we’ll put it in for you. 

Happy selling!

The homely.com.au Team

 

About Homely Premier Agent™:

Premier Agent is the best Agent Showcase in Australia and brings together your listings, performance statistics, agent controlled reviews, and suburbs knowledge to win you new business.

If you have any questions or suggestions about Premier Agent, don't hesitate to contact us at help@homely.com.au

About homely.com.au:

Homely.com.au is a new way to search for Footscray real estate for sale and properties for rent in Melbourne. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

Download our new iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

How to build your personal brand

Comment

How to build your personal brand

There are thousands of real estate agents all around Australia, competing for the same listings, deals and business opportunities. The question is, what makes you different from other agents and why would clients chose to work with you over your competitors?

This is where branding comes in. A common misconception is that branding strategy consists of a catchy motto, the type of car you drive, attractive business cards and a fancy logo, but branding is so much more than this. 

Successful branding is about having control over the identity and messages you convey to your audience. Think of your personal branding in terms of what consumers think of you and how you’re perceived publicly (both in-person and online).

Your brand is an invaluable asset that if fostered right will mean past clients will be loyal to you regardless of which agency you work at, so you’ll never have to start your client base from scratch again.

Building, maintaining and marketing your personal brand requires unwavering commitment and consistent attention. After all, the better you’re perceived by your clients and potential clients the more business you’ll gain and success you’ll achieve.

The aim when building your brand is to enhance your credibility, trustworthiness and authority as a real estate professional with new, current and old clientele. Focus on the following areas to develop and demonstrate your personal brand.

Keeping up appearances

The first cues clients will use to judge your competence as an agent when they first meet you or view your profile online will be based on your appearance. Being professionally dressed and well-groomed instantly enhances your authority and credibility by indicating to clients you’re ready for business and that you take your role seriously. 

Taking the time and money to hire a professional photographer or videographer to shoot promotional images and videos of you for marketing materials makes you look reputable in your audiences eyes, shows that you're extremely serious about your business and that you're willing to go to extra lengths to achieve the best results. 

So, whether you’re showing clients through a home on a public holiday as a favour or holding an open for inspection on a Saturday morning, you should always be looking neat, professional and clean cut.

Image: Kate Strickland, Marshall White Brighton

Image: Kate Strickland, Marshall White Brighton

Define your specialty

As the old saying goes ‘a jack of all trades is a master of none’, and it’s important to keep this in mind when it comes to your branding strategy. While you’re skilled in many aspects of your job, when it comes to branding it pays to hone in on one specific specialty area to stand out from your competition.

When deciding on your specialty think about not only what makes you unique as an agent but as a person. Different specialty areas to choose from could include:

1. Your expert local knowledge: It’s all good and well to say you have ‘extensive local knowledge of areas X, Y and Z’ but that’s probably the same thing every other agent in the area is claiming too. So, this does you no favours in terms of personal branding or getting leads.

Instead actually demonstrate why and how you’ve acquired this extensive local knowledge. For example, if a lot of your client’s value high quality dining close to home brand yourself as a foodie by posting and sharing reviews of your favourite local restaurants and cafes on your social media accounts and your Premier Agent Showcase (this can also work wonders for acquiring commercial leads too).

Image: Ben Munro Smith @balmainagent, McGrath Balmain

Image: Ben Munro Smith @balmainagent, McGrath Balmain

2. A particular life stage: Use your own authentic real world experience as a new parent, a professional single, a property investor, an empty nester or a renovator to your advantage to attract new clients by allowing them to relate to the real you. Clients will be eager to work with the agent that shares and understands their priorities at their particular stage of life.

For instance, branding yourself as the best agent for growing families looking to be close to childcare, parks and good schools is an easy way to stand out as the go-to family oriented agent in your area. Post images of you supporting the kids at Auskick to Instagram, get involved/ sponsor a stall at your children’s school carnival and refer to your family in your professional profiles.

Image: Homely Premier Agent Michael Kalinovski, LJ Hooker Hurstville

Image: Homely Premier Agent Michael Kalinovski, LJ Hooker Hurstville

3. Home type or location: If you specialise in selling a particular type of home (Victorian houses, off the plan apartments, beach houses, luxury townhouses etc.) or in a certain area (Bayside, the CBD or a rural town) this is a great and unique way to frame your professional brand.

Make it clear across your social media channels, your newsletter, your website, YouTube channel and professional bio the particular type of residence/s or location/s you specialise in. Achieve this by having a section of client testimonials on your website for all of the clients you have sold townhouses for with accompanying images. Alternatively, add an album of all the high end apartments you’ve sold to your Facebook page.

4. Hobbies: Use your unique set of interests (cycling, music, pets, crocheting, antiquing, wine tasting, beekeeping etc.) to make a personal branding statement. If you think about it every potential client has their own different hobbies and they’ll be drawn to agents with interests that align with their own.

Talking about and sharing your story and passions on your Facebook, Instagram or Twitter pages and in your website bio provides a subtle statement that generates empathy and trust in a future clients’ minds, and can even act as the deciding factor that you’re the right agent for them. At the very least you’ll give the client a talking point to get the discussion flowing, help them get to know you better and build up a rapport before you’ve even met.

Image: Michael Clarke, Clarke and Humel Manly

Image: Michael Clarke, Clarke and Humel Manly

Be authentic

It’s ok to draw inspiration from and emulate other top agent’s brands and branding strategies, but when it comes to personal branding remember the words of Oscar Wilde ‘Be yourself; everyone else is already taken’.

It’s extremely hard work pretending to be somebody that you’re not and clients can easily identify a disingenuous sales person when they see one. Building a powerful brand is all about showcasing your unique set of experiences and talents, your personality and the special energy you bring to each and every job to set yourself apart from the crowd.

At the end of the day developing your brand requires patience and persistence. Once you find your own unique brand that draws in customers and establishes trust, you and your business will reap the rewards.

Did you know that Homely Premier Agent is a powerful way to build your brand by incorporating the tips we’ve mentioned in this post all in the one place? With Australia’s number one Agent Showcase you have the ability to connect with over 550K community members via Questions and Suburb Reviews, share your bio with My Story, and highlight your Performance Stats on your Success Map.

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Kellyville real estate for sale and properties to rent in Sydney. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

Download our new iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

A star agent’s weekly routine

Comment

A star agent’s weekly routine

The star real estate agent has time management strategies and routines in place to efficiently prioritise tasks, maximise appointments and get the most from their CRM each and every day.

Do you ever feel as though you’re easily side tracked? Do you occasionally get through a day feeling like you achieved nothing? Follow these tips to reconstruct your weekly routine and get your time management and lead conversion strategy back on track.

Mornings-

Get your day off on the right foot by using the first 15 minutes to plan out and time block all the tasks you need to complete that day. Start by breaking up the day into hourly segments and jotting down or typing in tasks that are a high priority and what you’ll specifically focus on each hour.

Don’t forget to factor in a couple of 15-minute mental break times for a walk, coffee run, Facebook perusing, internet browsing or a game of solitaire. Use your phone’s timer to make sure you stay on schedule. If you’re into apps, try Rescue TimeFocus Booster and Remember the Milk to manage your hourly segments and to-do lists more efficiently.

Image: Rescue Time

Image: Rescue Time

Use the first one to two hours of your morning when you’re fresh and at your most alert to be proactive and follow up your hottest prospects. Aim to generate between 8 to 15 (whatever is realistic for you) new conversations within this time that will either lead to an appointment or a follow up conversation another day. During these calls, we recommend shutting off your web browser, TV, radio, email and voicemail, to keep procrastination, interruptions and distractions at bay.

The rest of the day-

Once you meet your new conversations quota, follow through on the calls you made that morning (send off emails of contracts and section 32s, text message appointment confirmations, make notes, follow up tasks and re-qualify leads in your CRM, add warm and cold leads to your drip campaign EDM list etc.), check and respond to emails, online enquiries and voicemails, and prepare for imminent appointments.

Have 30 minutes set aside at the end of the day for your professional social networking. Schedule your posts for the following day, check your messages, ad performance and notifications. It’s important to strictly limit your use of social networking by having a content plan otherwise it can easily chew up hours of valuable time you could use more productively elsewhere.

Wednesday nights-

Set aside an hour or two on Wednesday evenings to make outbound calls. Wednesday nights are a good time to check in with clients as you’ll be less likely to go to voicemail and they’ll be more open to having a conversation than they would be during business hours, on a Friday night or a weekend.

Your goal here is to re-engage and re-qualify your warm and cold leads, build upon your rapport with them and arrange follow up steps if necessary. This will lead to booking in more appointments, shore up future business and improve your conversion rate long term.

Weekends-

Your weekends should be dedicated to prospecting, relationship building and in-person meetings. During your weekly morning and Wednesday evening calls aim to set up between 4 and 6 meetings with your hot and warm prospects for the upcoming weekend. Arrange in person consultations and valuations with sellers, schedule inspections with buyers and collect and qualify new leads at open for inspections.

On a Saturday or Sunday evening it pays to get into the habit of adding new client details, detailed notes from your appointments and prioritised follow up tasks into your client relationship management system (CRM) while the information is still fresh in your mind. That way you’ll be ready to hit the phones first thing Monday morning to follow up your hottest leads.

We realise an agent's time is highly variable and you'll inevitably have to respond to unexpected tasks and requests that naturally crop up throughout the day, so this planner isn’t set it stone. But, through trial and error you'll quickly realise what strategies work best for you and find your time management groove. Once you do it's important to stick with it and chip away at your prospects and goals one day at a time.

For more ideas for efficiently and effectively manage your time check out these eight productivity boosting apps.

 

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Kellyville real estate for sale and properties to rent in Sydney. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

Download our new iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

5 questions to quickly qualify leads

Comment

5 questions to quickly qualify leads

When leads are coming at you from all directions (phone messages, online listings, emails, open for inspections, text messages etc.) it’s important when meeting potential clients, following up and having that initial conversation to quickly be able to discern the hot from the lukewarm and cold leads by using qualifying questions.

The purpose of asking open-ended qualifying questions is to understand the buyer/seller’s situation better so you can tailor the next steps of your service to suit their scenario.

You definitely wouldn’t treat a lead who is still saving for a deposit and looking to buy in a year’s time the same as one with pre-approval looking to buy in a hurry before their lease ends. So it’s important that you don’t waste your time and talent following up long term or ‘tyre-kicker’ leads that simply aren’t qualified or motivated to act anytime soon.

Use the following five questions to efficiently separate the motivated buyers and sellers from the time-wasters, ‘just lookings’ and dreamers.

1. Have you spoken with another agent?

Get this question out of the way early in your initial conversation. You don’t want to spend hours answering all of someone’s questions and getting pumped for information only to find out they’re already working with another agent who’ll get the deal at the end of the day.

However, if they’re working with another agent don’t be too hasty to discount them. Try to find out why they decided to get in contact with you and what their biggest challenges are in their home search. Maybe they aren’t happy with their current agent or they’re considering different areas or types of properties beyond their current agent’s expertise. This way you’ll know how best to approach them, if you can assist them and whether giving them your time is worthwhile.

2. Why are you looking to buy (or sell)?

This question will give you a clear picture of two vital qualifiers: timeframe and motivation. Strongly motivated clients will usually reveal why and when they need to have bought or sold a place, giving you a good idea of how and if you can help them.

If the client is looking to relocate interstate for work within 3 months, they’ll be highly motivated to sell and a hot lead. If a client is thinking about downsizing as all their kids are grown up and moved out, there’s no fixed timeframe (unless specified). Here you’re probably looking at a lukewarm but equally valuable prospect as the first one, as someone who’s selling will typically be looking to buy in due course also.

Those who aren’t serious about buying/selling may struggle to answer this question on the spot and give vague answers like ‘we’ve just started looking’ and ‘we’re just getting a feel for prices in the area’. Add these leads to the long term list in your CRM and your email database and move on.

3. What sort of property are you after?

This is another great question for gauging how serious a particular lead is and what their goals are. If they have a clear and more importantly realistic wish list of requirements (location, size, number of bedrooms and property features) you can tell they are driven and strongly motivated buyers. If they’re wishy-washy on what they’re looking for, have unrealistic expectations or say they hadn’t really thought about it yet, they’re probably not all that serious right now.

At this point show that you're proactive and prove your value by letting the client know you’ll add them to your new listings updates list and let warm and hot leads know you’ll be in touch as soon as anything else that meets their criteria comes onto the market.

4. Have you spoken to a lender?

This is a sure fire way to identify highly motivated buyers from the pack. Highly motivated buyers will reveal that they’ve spoken to a lender and may even already have pre-approval. At this point suss out if their loan amount/price range is realistic for the property type and area they’re interested in. If it is, that’s probably the best thing you can hear as it goes to show they’re serious buyers with realistic expectations who’ll be looking to act soon.

This is also your chance to impress and build relationships with clients that haven’t met with a lender yet. Recommend a preferred mortgage broker and give out their business card. Better yet ask the client if they’d be ok with you passing on their details to the broker to get in touch and set up an appointment. How they respond to this will give you an idea of their timeframe and urgency level.

5. When can we meet to discuss this in-person?

This last question is a quick test of how ready the client is to do something and will solidify whether they’re just a lukewarm or hot prospect. For a seller you could offer to come by for a valuation and for a buyer offer to walk them through a listing they're interested in. 

If they say they’d rather get in touch with you, don’t push to lock in an appointment as this means they’re not ready to take the next step yet. If they’re happy to book an appointment then and there you know they’re a serious prospect worth adding to your hot leads pile.

Classifying leads as hot, warm or cold is a fundamental step in the lead conversion process and working efficiently as an agent. Ease these five questions into the conversation to get a good read and understanding of a potential client's motivation, timeframe and goals when looking to buy or sell. Effectively qualifying leads from the outset will save you a lot of time and headaches in the long run.

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Bondi Beach real estate for sale and properties to rent in Sydney. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

Premier Agent Masterclass, Chapter 4: Building a competitive showcase

Comment

Premier Agent Masterclass, Chapter 4: Building a competitive showcase

After discovering how to share her success with Premier Agent in Chapter 3, Angela Agent is looking for more ways to differentiate her profile and get the edge over her competitors.

Angela recognises that taking steps to distinguish herself is key to building her own unique brand and influencing consumers to choose her over other local agents. Here are the three steps she took to establish a competitive showcase.

Step 1: Add a professional motto.

To build out her brand and let customers know more about her, Angela added in her own personal professional motto. The motto is a great way for her to connect with potential customers and convey her work ethic within one or two easy to read sentences. Angela wanted to come up with the perfect motto to demonstrate her dedication to customer service, and show potential clients what she is like to work with.

Some examples of professional mottos:

 'Understanding the psychology behind negotiating is my forte. I combine this with integrity for the best results, this job is my passion.' – Maria Cassarino

'Successful people are those with successful habits.' –Monique Holgye

'Our strong results are not random occurrences; they are based on expertise, energy and persistence.' – Jon Snead

'In order to be a trusted advisor, it’s important to define what success looks like for the client, then come up with a solution that resonates with them.' – Alex Myers

Once you have your own personal motto in mind, show it to a colleague or friend to check that it is clear, grammatically correct, concise and conveys the right message for your professional image.

To add your own motto into your showcase, go into ‘edit profile’, ‘settings’ and add the motto and hit ‘update settings’.

Step 2: Show your track record.

Angela recognises that the key to driving consistent online leads is building a strong profile and exhibiting her stellar sales record. To prove her extensive market knowledge and local sales experience Angela ensures the information in her Performance Stats is kept up to date by making sure each new listing and recent sales results are added in.

Her impressive Performance Stats on current properties for sale, properties sold, the total value of properties sold and highest sold price, gives her clients a quick numeric snapshot of her success and an easy means for customers to compare her results with other local agents.

Check that your transactions in your Performance Stats are up to date, if anything is missing email help@homely.com.au to have your stats amended.

Step 3: Map your success.

Angela makes sure her Success Map is up to date because it’s a great visual tool for future and returning clients to view and compare the extent of her current and sold listings to other agents from her region.

For clients looking for a listing agent the map and list clearly display the locations and types of properties Angela specialises in selling. It also conveys the magnitude of all her sales from the past 36 months.

If your Success Map is missing any sold or leased data from the past 3 years let us know at help@homely.com.au.

 

Happy selling!

The Homely Team

 

About Homely Premier Agent™:

Premier Agent is the best Agent Showcase in Australia and brings together your listings, performance statistics, agent controlled reviews, and suburbs knowledge to win you new business.

If you have any questions or suggestions about Premier Agent, don't hesitate to contact us at help@homely.com.au

About Homely:

Homely is a new way to search for Bald Hills real estate for sale and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

Your 3-step lead conversion strategy

Comment

Your 3-step lead conversion strategy

After a gruelling weekend of inspections, auctions and prospecting you need to commence your action plan to make the most of all your hard work and convert your hottest leads into new clients.

How you follow up and manage your new prospects can be the difference between a closed deal and lost business. That’s why it’s so important to know how to make a great first and second and third impression.

Follow this three-step lead conversion strategy to establish yourself as a knowledgeable, responsive and committed agent to increase your chances of converting hot leads into new business and ultimately get more deals.

Step 1. Strike while the iron is hot.

Ensure you respond to any new leads that requested further information (like the Section 32 or a copy of the contract of sale) from you at the inspection, via email or voicemail within 24 hours. Your responsiveness is of the utmost importance to prospective clients. They’ll look upon you and your listing more favourably if you’re quick to answer their questions and supply information they requested.

Within a day of meeting a new lead you need to make an introductory call to answer any questions they have and to let them know you’ve sent the extra information if requested. This is your chance to show off your expert knowledge and that you go above and beyond to help your clients.

Next, send a follow up email with the subject line ‘Looking forward to working with you!’ or something similar, regardless of whether they asked for more info. Recap the main points of your conversation and the answers to questions they had, so they can easily be reminded of your chat and get back in touch.

Step 2. Prove your value.

Two or three days after your introductory call send off a personalised email to your hottest prospects. Within the email supply valuable materials related to their buying or selling process to reinforce your dedication to stellar customer service.

Send through a market analysis and profile of the area/s they’re interested in with comparative sales data, recommended listings (for buyers), a home estimate (for sellers) and a broader housing market report outlining why now is an optimum time to sell/buy.

Follow this up with another call to check in and see what they thought of the information you supplied and if they had any questions about the estimate, the listed properties, or whether they need a broker for their pre approval or anything about buying or selling in general. From here you’ll be able to get a good read on their level of interest, timeframe and can set up appointments if need be.

Step 3. Shore up future business.

If you haven’t heard back from your hot leads after five days or so, call the prospective client again to ask whether they received the market report and information you sent earlier in the week and to make an appointment if they're ready to take the next step. After all, persistence is key when following up and converting leads.

Check what information they found most helpful and probe to see whether they need anything further from you or want to meet. Also, ask the client for permission to add them to a listing-alerts system so that they’ll be the first to know as soon as new properties come onto the market that fit their criteria. This will reinforce your commitment to being accessible and helpful, and open a dialogue for you to learn more about the client to send them better updates in the future.

Even if your hot prospects cool off at this point, keep them in the pipeline by subscribing them, and all your new leads for that matter, to a nurturing campaign. Add their details to your customer relationship management system to keep in touch by sending them helpful information and property updates via regular email campaigns or direct mail.

Your goal when following up hot leads is to qualify them, engage the client and build up a rapport and book in an appointment. With a dedicated and persistent lead conversion strategy you’ll be able to more readily identify and convert ready-to-buy and ready-to-sell prospects into clients.

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Burpengary real estate for sale, and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

 How to prepare vendors for this spring selling season

2 Comments

How to prepare vendors for this spring selling season

You don’t have to tell agents twice that spring is the hottest time of year in the property market. It’s a widespread belief amongst vendors that spring is the best to sell a home because they can capitalise from their home and garden presenting at its best on sunny spring days and buyers awakening from their winter hiatus from house hunting.

However, before you jump the gun and bring their listing live, here are tips you need to pass on to your prospective vendors to achieve a successful sale this spring.

1. Good staging is vital.

Never underestimate how important staging is, especially during the busiest ‘open house season’ during spring. The difference between having a professional stylist come in and not could be tens of thousands of dollars extra come auction day for vendors because. Advantages of enlisting a professional stylist to remind vendors of include:

  • They can help vendors declutter and depersonalise the home so buyers can easily envisage themselves and their things living there.
  • They style rooms to show off their best features and distract from any negative elements.
  • They ensure rooms look appealing in photographs and feel well proportioned in person.
  • Dated decor and older homes can be instantly refreshed with the introduction of modern furnishings.

2. Prices are set by the market.

Vendors will sit down and give you a reserve figure they think the home is worth based on what you suggest. However, always finish the discussion explaining to vendors you’ll do everything within your power to achieve a good result but the property is only worth what someone is willing to pay. Don't set a figure in stone because you can leave vendors feeling dissatisfied if they don't get there in the end and you won’t have many referrals coming your way.

For vendors that aren't sure what house prices are in their area or have an unrealistic figure in mind, ask them to visit a set of comparative properties over the weekend and have them engage with the agent to find out what they estimate is on that property. This is a good exercise to get the vendor on your side where they can draw from their own comparisons and other agent’s suggestions when agreeing to an achievable reserve price for their property.

3. You need to spend money to make money.

Vendors are often reluctant to spend money but at the same time they want to earn the most possible from the sale of their home. Whilst it’s understandable to not want to spend thousands of dollars on something you’re about to move out of, it's not always realistic to expect a good result without some investment in the home, especially in spring when local competition with other sellers is at its peak. If the house isn’t up to scratch buyers will quickly swipe over to the next listing, with the shiny new appliances or updated kitchen cabinets.

Explain to vendors that buyers are quick to judge listing photos online and homes during inspections, so if there are glaring faults or damaged features on display, scrupulous buyers will hold that negatively, to the nth degree and be quick to walk away. Recommend that vendors allocate a budget on basic small cosmetic fixes (repairing cracks, fresh paint or replacing the kitchen benchtop) and clean ups (think windows, carpet cleaning, landscaping and paver cleaning). It doesn't have to be a lot of money, just enough to ensure the home is presented in the best possible light. Also suggest all rooms are given a thorough spring clean and that the home is cleaned an hour or so before all inspections.

4. Use a short settlement to set their home apart.

Understandably sellers are very keen to sell in spring but they don't often think what purchasing is like from the buyers’ perspectives. Not a lot of buyers want to move house over the summer period, they may have vacations planned or family gatherings to host at home etc. Therefore, try and offer the best settlement terms that you can to tempt buyers in and set yourself apart from the fierce local competition. If you can provide a 30-day settlement and allow the new purchaser to move in ASAP it’ll really sweeten the deal from their point of view and they may even be willing to offer more for the opportunity to be moved in and settled by Christmas.

When it comes to getting the deal done vs it falling through, the extra $15,000 or so you get for your clients by offering a short settlement will well and truly cover the costs of a transitional rental home over the summer. Giving the vendor plenty of time to prepare for their next move and take their time to find a new home they really love. It’s a win-win for both parties.

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Burpengary real estate for sale, and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

2 Comments

How to show appreciation for customer reviews

Comment

How to show appreciation for customer reviews

Any client who takes a few minutes out of their day to write you a review (regardless of whether it’s positive or negative) deserves to be acknowledged, thanked and even rewarded for their efforts.

Acknowledging reviews of all shapes and forms (those you receive on your website, Facebook, Homely account or in a handwritten card), shores up referrals and return business, and shows potential clients that you’re an accessible, responsive and considerate real estate professional.

Here are three ways to show your gratitude to customers once they've written you a review.

Send a thank you note

Show that you appreciate their business and feedback with a personalised thank you note for every single review you receive. Depending on the format of the review your message of thanks could be an online comment, email or written letter.

Thanking clients is important in general, and maybe even more worthwhile when dealing with negative feedback in reviews. In a perfect world there wouldn’t be any negative reviews, but in real estate we know not everything goes to plan all the time. Turning a blind eye on learning opportunities and ways to improve your service won’t help you in the long run.

To show that you’re gracious, proactive, willing to listen and happy to work to resolve any client dissatisfaction when dealing with negative reviews:

  • Thank them for taking the time to write the review,
  • recognise the issue and
  • offer a sincere apology and possible solution.

Gifts

Reward and delight your reviewers with a small token of your appreciation. For example, you could randomly draw a monthly winner from all your reviewers and reward them with a voucher for a local restaurant, movie tickets or a food hamper.

Consider sending a personal thank you gift to reviewers that put in a concerted effort to write particularly detailed and thoughtful testimonials for you. For instance, if you know they’re a keen gardener send them a plant for their new backyard or if they’re renovating their new home a hardware store gift card would be a great way to say thank you.

Make a fuss

Give your satisfied client 15 minutes of fame by sharing out their written review on your professional social media accounts and tagging them (always get the clients ok before doing this). This highlights to past and potential clients your great track record of happy customers who go to extra lengths to thank you for your exceptional services.

Better yet, make your client feel like a star by inviting them to create a video testimonial about the excellent service and result they achieved with you. Ask the client to mention what they liked best about working with you with specific examples of how you went above and beyond for them. Add these videos to your website, YouTube channel, newsletters, your Premier Agent Showcase and social media pages.

A word of caution: If your target market suspect that you’re paying for good reviews or testimonials you risk losing their trust and looking disingenuous which may lead to them taking their business elsewhere. So it's wise to steer clear of offering payment or rewards in exchange for positive reviews and customer testimonials.

Acknowledging and thanking clients for reviewing you is an important yet simple and effective means to build up relationships and your credibility as an agent. If you’re looking for more ways to build your reputation and get more client feedback take a look at these six powerful ways to get more reviews

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Hawthorn real estate for sale, and properties to rent in Melbourne. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

Agent text messaging 101: What to say and when to say it

Comment

Agent text messaging 101: What to say and when to say it

Increasingly text messaging is becoming the preferred form of communication between real estate agents, property managers and their clients.

The main advantages of text messaging over phone calls is that it gives you a minute to consider your responses, you can refer back to past conversations and you can send images, videos, automated appointment reminders and website links to clients on the go.

Think of how difficult it used to be before smartphones, where for example if a client was lost on the way to your inspection you had to laboriously give them directions over the phone whilst missing out on chatting to other prospects in person. Nowadays you can just text them the address or the Google Maps link and GPS will do all the hard work for you.

To save time when responding or reaching out to clients we recommend having the following text messaging scripts saved to your phone so you have the right words at your fingertips. That way even if you’re in a rush you’ll have a professional, clear and courteous text message response saved and ready to go.

Example go-to texts for clients:

When you’re busy-

‘Hi [name], I’m currently with a client. May I call you back on this number in ten minutes?’ 

When you need to have a conversation over the phone-

‘Hi [name], I’ve got the [buyer’s/seller’s] response. Please call me when you get this.’

 When you’re late-

‘Hi [name]. My apologies I’m running 10 minutes late. Can you still meet?’ 

When you can’t make an appointment-

‘Hi [name], apologies I need to reschedule. Are you free tomorrow?’

 When your client is a no show-

‘Hi [name], I’m at [property address/ office address]. Are we still on for today at 11:30am?’

Follow ups:

Text message enquiries

E.g. 1- Client: ‘I'm interested in the home you have for sale at 456 Drury Lane. When can I see it?’

Agent: ‘Hi [name]. I’ll be free in about an hour/ tomorrow at 1pm. Does that work for you?’

OR

Agent: ‘Hi [name]. 456 Drury Lane will be open for inspection this Saturday from 12pm. I look forward to meeting you there.’

E.g. 2- Client: ‘How much is the home at 456 Drury Lane?’

Agent: ‘Hi [name], glad to hear you like that one! I have the list price. Are you free for a chat?’

E.g. 3- Client: ‘Can you give me an update on selling my house?’

Agent: ‘Hi [name], I’d love to catch you up. Are you free to talk in ten minutes?’

E.g. 4:- Client: ‘I’d like to accept the offer. Can I accept it right away?’

Agent: ‘Hi [name], let’s make sure it’s as good as it sounds. Are you free to talk in five minutes?’

Web enquiry

‘Hi [name]. This is [agent name] from [company]. Thanks for getting in touch on [Homely]. Do you have a moment to chat?’

Quick professional text messaging rules:

  • Don’t use abbreviations like OMW (on my way), 2moro (tomorrow), POV (point of view) or LMK (let me know) where possible. This can be frustrating and confusing to clients that aren’t savvy to all the short form abbreviations of texting lingo.
  • Text messages are great and everything, but sometimes talking with someone over the phone is a more efficient and personal means of communication. So don’t limit yourself to texting with clients only.
  • Avoid using one word responses as they can come across as blunt and unfriendly as the recipient doesn’t have your tone of voice or facial cues to draw more information from as you do when communicating face to face. This is where your saved draft messages will come in handy.
  • It’s good etiquette to include your name in the first text message you send to somebody or if you haven’t been in touch for a while.
  • Bad news (like you were outbid or the sale fell through) is best communicated in person or over the phone.
  • Confidential information is best communicated via email or by hand.

The savviest real estate agents have the text messages they frequently use drafted and ready to send out to ensure they communicate professionally and more efficiently with their prospects and existing clients.

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Hawthorn real estate for sale, and properties to rent in Melbourne. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

Premier Agent Masterclass, Chapter 3: Share your success

Comment

Premier Agent Masterclass, Chapter 3: Share your success

Now that Angela Agent has taken the steps outlined in Chapter 2 to grow her followers, she is looking for further ways to share her success with Premier Agent. To promote her Agent Showcase and grow her brand, Angela will carry out the following steps:

Step 1: Follow other agents.

To keep up to date with her colleagues and competitors, Angela has followed other Premier Agents in her service suburbs. This will encourage other agents to follow Angela back which is a great way to expand her professional network.

Also, by following other real estate professionals Angela can easily stay abreast of any local questions and discussions and contribute her local expertise and build her brand. She’ll also be able to view other agents’ client feedback and can even keep an eye on their sold and leased properties.

To follow other agents in your service areas visit the Agent Finder page, simply search for the suburb or agent you’re interested in and select ‘+ Follow’.

Step 2: Social sharing.

To make the most of her existing professional and personal networks, Angela shared out her Premier Agent Showcase across her social media accounts, including Facebook, Instagram, Twitter and LinkedIn.

There are a number of ways Angela has leveraged her social media followers to build out her Showcase and share her success, including:

  1. Angela updated her contact info on her Facebook and LinkedIn profiles to include the URL to her Showcase.
  2. On her professional Facebook and Instagram accounts Angela put a call out to her past clients to add reviews to her Showcase.
  3. Every time a glowing testimonial is added, Angela can also share out the link on her social media accounts to display her great track record of customer satisfaction for past and potential clients to see.

Add your Showcase link to your LinkedIn and Facebook profiles too.

Step 3: Email signature update.

To share and spread the word about her Premier Agent status Angela added a hyperlink to her Showcase into her professional email signature. Every time Angela responds to a new enquiry or gets in touch with past clients they’ll have the opportunity to read her story, learn more about her recent activity, view her sales track record, read client reviews and see her suburb reviews on her Showcase.

Happy selling!

The Homely Team

 

About Homely Premier Agent™:

Premier Agent is the best Agent Showcase in Australia and brings together your listings, performance statistics, agent controlled reviews, and suburbs knowledge to win you new business.

If you have any questions or suggestions about Premier Agent, don't hesitate to contact us at help@homely.com.au

 

About Homely:

Homely is a new way to search for Tweed Heads real estate for sale, and properties to rent in Sydney. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

 

Comment

8 subject line techniques for increasing open rates

Comment

8 subject line techniques for increasing open rates

As an agent, we’re sure you’re no stranger to having to wade through a flurry of emails clogging your inbox daily. You know better than anyone if a subject line isn’t relevant or doesn’t grab your interest within seconds the unread email will end up in the trash box quick smart.

That’s why it’s so important to spend time crafting the perfect subject line for each and every campaign you put together. A good subject line offers readers a quick and easy solution, a benefit and/or good news, and most importantly sparks their curiosity enough that they click through to read the full email.

To ensure you’re not wasting your time sending out emails that won’t get read and forfeiting an opportunity to engage and nurture leads, here are eight of the best techniques for writing winning subject lines.

Reason why subject lines

The ‘reason why’ subject line aims to convince the reader exactly ‘why’ they should do something (i.e. read your email) based on a number of ‘reasons’ (i.e. your content is relevant and helpful specifically to them).

Using not only ‘why’ but an exact number of reasons in this type of subject line is great for engaging readers and piquing their interest. It primes the reader to know exactly how many items they should prepare to be reading, and also presents your content in a simple and clean list format. Readers will be more likely to click through because they want to find out more about the topic and discover all the different reasons why a particular house or apartment is suited to them.

Examples:

‘5 reasons why this house is perfect for your family’

‘4 reasons why you should downsize’

‘7 reasons why you should sell this spring’

Benefit subject lines

To write alluring subject lines it’s important to highlight the substantial value and benefits to be gained from viewing the email, rather than just the general features within the email. The subject line needs to imply a promise to drum up interest and entice someone to take the time to click through and have a read.

Examples:

‘Earn X amount annually from this investment property’

‘7 Melbourne hotspots set for growth in 2017'

‘Where to buy to get a great deal’

Also worth noting here that you want to avoid promotional terminology, using all caps and exclamation marks in subject lines. Phrases using ‘help’, ‘reminder’, ‘FREE’ and ‘per cent off!!!’ can come across as spammy, too promotional and turn off readers.

Question subject lines

Posing a question in the subject line is a powerful way to draw readers in. The question forces the reader to take a second to subconsciously pause and respond. Questions entice the reader to instinctively want to find out the answer and click through. In a lot of cases the reader feels like they already know the answer to the hypothetical question, but they’ll want to click through any way for confirmation.

Examples:

‘Is this Sydney’s best oceanfront property?’

‘Could now be the perfect time to sell?’

‘Need a bigger place?’

‘Is this Melbourne's richest neighbourhood?’

Testimonial subject lines

Testimonials help intrigue readers to click through because a) they’re interested in what industry experts, celebrities or public figures believe and b) they provide validation, social proof and credibility to the story. Approach industry experts and celebrities to lend their name or contribute quotes to an article. Testimonials are a great device as people trust reputable well-known figures and value their opinions.

Image: Show and Tell

Image: Show and Tell

Examples:

‘Megan Gale believes this is Melbourne’s most luxurious apartment’

‘Darren Palmer’s top 5 bathroom styling tips’

‘Michael Yardney’s advice to first home buyers’

How-to subject lines

The how-to subject line works well because it specifically promises readers how to achieve the particular benefit you’re spruiking. For instance, in winter, you could send out an email about ‘how to keep your home warm this winter’. Just make sure any how-to emails are relevant and actually achievable for your intended audience. There’s nothing more frustrating to readers than taking the time to read a guide that simply isn’t realistic or attainable.

Examples:

'How to avoid buying a property lemon'

'How to bid successfully at auction'

'How to make your new house a home'

Captivating subject lines

This simple style of subject line offers a succinct benefit that rouses a reader’s curiosity using emotive and captivating language that makes them want to uncover the ‘must-see’ aspirational content promised by clicking through.

Examples:

'Discover the way Sydney’s wealthy live'

'Unbelievable celebrity vacation homes'

'Must-see beach side mansions'

'Essential tips for spring cleaning'

Targeted and personalised subject lines

A 'one size fits all approach' doesn't suit your clients when searching for a new home, and the same goes for your subject lines and email marketing. Targeted subject lines are the ones you use when you’ve segmented your database and you have produced content with a specific audience in mind.

Take it a step further and personalise your subject line with the individual’s name, locations or characteristics (i.e. budget, pet friendly or school catchments) specific to your different client segments to increase open rates significantly.

Examples:

'Incredible North Shore real estate for sale'

'10 pet-friendly apartments for rent in Frankston under $350 pw'

'Melissa Davies, this home is perfect for your family and it's under budget'

Command subject lines

Before hitting the send button, stop and think, what action do I ideally want my email recipients to take? Do I want them to just view my rental listings, sign up to attend my first home buyer seminar, to consider listing their home with me or call me with a property enquiry? Whatever you want your email call-to-action (CTA) to be, use a command subject line to explicitly direct the reader to take action in some way, shape or form.

Add a sense of urgency to your CTAs using subject lines such as ‘Your last chance to enrol in our free investor seminar’ and ‘Don’t miss out on this charming family home’. These types of CTAs make the reader call into question whether they’re happy to let this opportunity slip by and if they're not they'll click through for more info.

Examples:

'Subscribe to receive weekly rental updates in Balmain'

'Make an offer on this beautiful family home: only days left'

'Invest in St Kilda off the plan apartments'

'Stop paying too much for rent'

We hope these eight techniques for putting together stellar subject lines have inspired you to try something different in your next email marketing campaign. Are there any subject line techniques you swear by? Please feel free to share them below. 

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Tweed Heads real estate for sale, and properties to rent in Sydney. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

How to become an Instagram caption pro

Comment

How to become an Instagram caption pro

When you’re searching for the perfect image to post to your professional Instagram several times a day the captions can often become a rushed afterthought. After all, images are king on Instagram and if the image quality isn’t there you’ll have a hard time growing your audience, engaging followers and getting leads out of it.

Keep in mind the purpose of captioning is to add context to your visuals, to give your business and brand a voice and personality, to get your followers to take action and regularly engage with you.

It can also be tricky to know whether your captions are achieving maximum effect and complementing the images you’re posting as well as they could. It can be helpful to think of each caption as a new opportunity to engage with, inform and delight your followers.

6 ways to improve your Instagram captions:

1. Draft your posts

As with most written work, when putting together captions for Instagram it’s important not to rush into it. Take a moment to write up a couple of drafts for the one image and select the strongest, funniest and most engaging one. Even try polling your colleagues, partner or kids to see what line they think is best.

Scheduling all your Instagram posts in advance using programs such as Hootsuite or Later, allows you to take your time to draft all your posts and develop the perfect captions, so you’re not put on the spot later when the ideal time to post arrives.

 

2. Put important info first

With the way Instagram posts are truncated in the home feed you need to make sure your followers see your CTA and the important information in the first glimpse of your post. Be sure to include the important messages or CTA in the first 3-4 lines of text so your followers can read it in the truncated version and they’re then enticed to click through to read the full post.

For example, when promoting an upcoming open for inspection include the time and address first so the important information doesn't get cut off and a throw to the link in your bio to view the full listing on your website, so interested followers can easily access more information if they need. 

3. Add a call to action

Captions with calls to action (CTA) help you to get more comments and shares, which directly impacts upon the success of your Instagram marketing strategy. A CTA asks your followers to actively do something after reading your caption. You don’t have to aim for a CTA in every single post, but the occasional CTA can work wonders to get your followers engaging with your brand.

A CTA could ask your followers to:

  • visit your website, subscribe to your newsletter, watch a video or view your latest blog via the link in your bio
  • enter a competition
  • respond to a question or share a story in the comments section
  • ‘double tap’ if they like the post
  • add a caption of their own
  • tag a friend
  • include a branded hashtag in their posts

4. Minimal hashtagging

Hashtags are an essential part of targeting, discovery, gaining exposure and connecting with users that are interested in real estate in your area. In fact, studies show that posts with at least one hashtag averaged 12.6 per cent more engagement that posts sans hashtag.

When it comes to using hashtags on your Instagram it’s not a good idea to hashtag #every #single #word #in #your #post. Even though Instagram allows you to add up to 30 hashtags, keep your hashtags to a minimum. Too many hashtags interrupts the flow of your captions, distracts from the key message and makes it harder to read in general.

You also need to ensure your hashtags are relevant and strategic. If there’s no reason to click on the hashtag and join the conversation, then don’t include it. It’s a good idea to search any hashtag before using it to see what chatter already exists around the topic, and to connect with and follow other users in your area. This can give you inspiration for other closely associated hashtags and the ability to become known as the local expert by joining local discussions.

Post images of landmarks or pretty scenery in your area, a coffee at your favourite local coffee shop, happy vendors after an auction or a just listed property always with a hashtag and geo-tag for your service suburb/s. This shows off your success to followers and increases your visibility with other users who can see you really understand and are active in that specific area.

5. Add emojis

The simple reason you might use the occasional emoji in your Instagram captions is to inject some personality and fun into your profile. Emojis are also a great way to draw the eye, add emphasis to your CTAs, convey a particular emotion quickly and highlight important information in your caption, such as ‘Link in bio’ or a ‘new blog post’. Limit your emoji use to no more than four per post, as too many can be overwhelming.

6. If in doubt keep it short and sweet

You’re limited to 2200 characters per Instagram caption, but that doesn’t mean you have to use them all. A short and specific caption is generally the best way to go to keep your audience’s attention, encourage comments and increase tagging. Long winded self promotional posts or captions describing listings can be off putting and disruptive when users are scrolling through their home feed.

Over time with some hard work and trial and error, you’ll get a feel for the types of captions and posts your followers respond to best. Try tracking each post in a spreadsheet recording the number of likes and comments you get to easily identify the tactics that work best for you.

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Tweed Heads real estate for sale, and properties to rent in Sydney. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment