Agents are busy, and because of that, a lot of things can be neglected. It's no different when it comes to social media. One of the advantages of social media, is the content part can be prepared and strategised, the engagement part however will take active work. If you only need to focus on answering peoples questions and responding on the odd occasion, you can free up a lot of time. Here is a run down of what you should be doing as an agent socially and how to get going.
Market recaps: You should be spending approximately twenty minutes as soon as you have the reports about your market and across the nation. This positions yourself as the local expert and helps you tell your audience what they need to know about what the market is doing. Your market recap should be hosted on your blog and syndicated through facebook and twitter.
Premiere House of the week: Which listing do you really want to showcase? Create a pre planned post and have the art work created to showcase a premiere listing, include the link to the listing and also your details.
Expert piece: At the end of the day you should try and syndicate one expert piece of information such as tips on attending inspections, how to prepare your open home etc. Information that vendors can find valuable.
Feedback from a vendor/ testimonial:
Team insight: You really want to build up rapport with your viewers, so showing them what the goings on inside your business and team is a great idea. One way this can be done is by giving every agent a personality. A snapshot of a team board meeting or explaining what the team is up to can give a very personal insight to your business, or having an expert provide a short snapshot is great content to share. Have a look at Urban Compass.
Social questions: It can be a good idea to put out there the idea of people asking questions and getting responses, possibly set up a hashtag such as #askouragentsraywhite for example and have people ask your team questions about your local market.
Featured home: Your job is to be selling homes, as well as showing them off. Make sure you get a good home that you currently have listed and give it some exposure, maybe write a blog article on it and a description on why you think it is a spectacular home.
Agent opinion: Go around your office and pick a new person each week, have them talk about what they are finding good in the market as well as challenging, put together a piece on them and syndicate it as an expert summary of your market happenings. Ensure to leave their details so people can follow up.
Success story of the week: Take people through a beginning, middle and end and possible explain how you have achieved a vendors goal and surpassed their expectations. A recap is a great way for you to show that you are helping vendors achieve their goal. Getting one of these made every week is a fantastic testimonial for your office.
Business Development post: Ask people that if they are looking to buy, sell or rent to get in touch. It's amazing how much business you will get from just asking people if they are looking in the market. Provide a VERY CLEAR CALL TO ACTION. Such as - Call Sam, our property specialist on 99999999 for more information. This way you are giving them a task to follow up on.
Display property: You guys are in the business of selling homes. Showcase another gorgeous listing and what makes it so good!
Highlight all of the listings you have coming up for the week. Create a fully encompassed post that shows all of the listings and open times for the coming weekend. It may be worth hosting this on another page and having your post just say: This weeks open times are now available, take a peak at when you can visit your dream home here. This can then link them to your homes and the schedule for listings.
The weekend may be more of a showcase for you to feature listings that have just sold are open for inspection or had success over the weekend. What you can do is write a post before the property goes to sale and release it after you have the result. A great post on a Saturday/ Sunday of auctions can include something like this. If you do have a result for a listing, you can always include the result and possibly a snap of the happy buyers as that is great marketing!
About the Authors:
Todd Schulberg handles all things marketing for Homely.com.au - Living and breathing property, Todd has a keen interest in the movements in the market and how agents can utilise new tools and technology in order to be more connected. Using all things social, Todd suggests different ways that agents can engage and think outside the square with their marketing approach.
Rocky Bartolotto is the National Sales Director for Homely.com.au - Rocky's extensive experience in introducing new product offerings to the market and client management abilities makes him one of the most knowledgeable property specialists in the country.
In addition to his time working in the online space, Bartolotto is also one of Sydney’s top auctioneers, with over 4000 auctions performed through his business Auction Services.