It seems that Facebook has taken all of the kudos when it comes to social media, and whilst it is a great platform to engage on with your friends, and a great place to learn about what is going on in people's lives, it doesn't provide the level of both lead generation and personal engagement that Twitter does. If Twitter is not taking up a part of your day, and you aren't investing in it, you are losing out as an agent and here is why.
1. Twitter provides conversations to get involved with.
Twitter is the best platform for getting involved in conversations, and the beauty of twitter is you can make them as hyper-local or broad as you like. If you are an agent servicing three or four suburbs, you can run a search on twitter and get involved in real time with anyone who has either mentioned the location you want people to be discussing, or has posted their content from that location. This ensures you are engaging with people in the correct location, which increases the likelihood of building rapport.
2. It can serve as your content hub.
Twitter is a great place for you to syndicate your content. The best part about twitter is you can post as often as you like, without people finding it annoying. It really should be looked at as a spray gun where people post often and engage frequently. This is ideal, as you can host your content on a third part blogging site, and use twitter as the platform to share it. Even better, is that every tweet has its own unique URL, so instead of sending someone a long link to a blog article, you can send them a link to your tweet, where they can read in 140 characters or less what it is about, and then easily link to the article.
3. Twitter builds SEO love and links consumers back to your listings.
Tweets that are relevant to a certain topic come up in Google's search. This is fantastic, because if someone is looking for apartments in Bondi, and someone has tweeted about it, it links the consumer to your tweet, helps them see and discover your profile, and then drives them to engage with you.
4. You can build up your network and become an expert.
The best thing about twitter is the ease of use. If you do your research and post relevant content, frequently, people will want to subscribe to hear your next update. It is one of the easiest platforms to demonstrate your knowledge and build a fan base. Stick to providing hyper local content and being helpful to people in the areas that you service. A majority of sales now start by people's engagement online, make sure you are there to help them so you don't miss out.
5. It can be both a personal and generalised network.
One of the features of twitter isn't overly unique to social networks, but incredibly important. That is the ability to broadcast both public and private messages. Twitter allows users to send tweets to the general public as well as DM'ing people offline. This can be incredibly useful for when you are following up on a discussion or providing further information to users. Another great aspect of this is that Twitter loves links and doesn't limit them. Unlike platforms like Instagram, you can send users links to your listings, blogs etc. which can be incredibly valuable in passing on information and building rapport.
6. You can plan content and leave it to go out at optimum times.
Twitter is probably the best network to pre-plan content. Tweets are easily scheduled through content scheduling sites and is not affected if you schedule content days in advanced. Sites like Facebook are alright at scheduling content in advanced, but other social platforms like Instagram don't allow this. This means that you have to manually schedule each post which can be incredibly time consuming. Twitter is an optimal platform to schedule content to dedicated audiences, and still allows you to personalize content by using the mention function. For example: You could send a tweet out on a Tuesday morning saying: @username - I hope you have a sensational Tuesday! - Message like this are highly personalised and sure to catch users attention.
About the Author:
Todd Schulberg handles all things marketing for Homely.com.au - Living and breathing property, Todd has a keen interest in the movements in the market and how agents can utilise new tools and technology in order to be more connected. Using all things social, Todd suggests different ways that agents can engage and think outside the square with their marketing approach.