The weekend is here, and it's time to sell homes. Your week leads up to a productive 24-48 hours over a weekend, and it is imperative you stay social in these 48 hours, therefore, to be social over that period of time, you need to plan and prepare your content in advance. Here are the 12 social content posts you should be sharing this weekend.
1. A photo of your most glamorous listing: People love looking at good looking houses, it's as simple as that. You should be sorting through your listings that you are showing or selling this weekend and sharing a gorgeous photo of that home. It doesn't have to be worth millions of dollars, but rather charming, unique and have personality. It also doesn't need to be your listing but one from your team.
2. A photo in the local area you service: Going to a cafe this weekend or heading out and about? Showcase what the suburb looks like to consumers by highlighting an area you visit. Get a photo of your breakfast, at the park, anywhere that shows you are in the local community.
3. Tweet out your schedule: On the Friday, let prospective buyers be reminded about the listings you are showing over the weekend and how they can view them. If you can't fit it all in the characters, get the listings formatted in to a nice image and upload the image.
4. Provide live market updates: People live and breath property on a Saturday, by Monday, the weekend's news is old. Keep the market up to date with basics. Your clearance rate, the amount of people visiting your OFI's, general market sentiment, and anything else that will be relevant.
5. Share your blog articles: Write articles throughout the week for people to read throughout the weekend. People are so time poor during the week, there is a strong chance your content won't get read during the week due to the overload people suffer. Therefore, share your content, even if it is repeatedly shared. People can miss your content, not out of choice, but because they don't see it. Keep sharing it at prime social times and when people have time off.
6. Link to your blog articles: Facebook is a good platform to link content out, especially as it is able to provide a visual display. Focus on sharing your blog article over the weekend as it will get people reading them.
7. Links to DIY tips and home projects: People have more time on the weekend and are more inclined to tackled their DIY projects and the things they have been saying they will get around to doing. Therefore, link out articles such as '5 ways to improve your front garden' and 'How to unclutter that cramped room' - The chances of these suggestions being taken on increases greatly over the weekend as people have the time to put it in to action.
8. A highlight of the suburb: You should profile a highlight of your suburb you work in every weekend on facebook. Broadsheet and other local content sites do this, and create high levels of engagement by providing accurate and insightful information to the people who live there. Ideas can be featuring a new cafe, an amazing outdoor area, a new shop, a new restaurant, a cool bar. It doesn't have to be anywhere new, and it can even be a personal review after a dinner out with friends, but providing this information is incredibly valuable to people.
About the Author:
Todd Schulberg handles all things marketing for Homely.com.au - Living and breathing property, Todd has a keen interest in the movements in the market and how agents can utilise new tools and technology in order to be more connected. Using all things social, Todd suggests different ways that agents can engage and think outside the square with their marketing approach.