Show some Pinterest in your social media.


Social media has strongly been focused around Facebook, Twitter and Instagram, but there is one social platform you can be using to increase your social exposure whilst demonstrating your design preferences. Pinterest is one of, if not the easiest social media platform out there for agents to use, and it can be used to great effect. To get started:

  • Create an account through your Facebook login, and get your tech guru to add a small line of code on your site to ensure that the site is affiliated to you. This will also help in integrating social channels on your site, so when people go to your site, they can easily view your social presence. 
  • Fill out your personal details: Get your URL set up so it directs back to your agency website, and explain what your Pinterest board will be about. You may want to focus on homes, interiors, but have a direct goal. Once you have done this, set up some boards that are interesting.

You are in real estate, some boards you can set up are:

  • Pool designs

  • Home designs

  • Laundry inspiration

  • Window designs

  • Great doors

  • Staircases

  • Industrial design

  • Modern design

And the list goes on. The main take away here is that it doesn't matter what you set up as your boards, but ensure that there is some diversity and there is enough content there for you to build a collection and show diversity in the theme. If you have a board on Pool's, scour the site to find the ones you think look best, and identify why you like it/ what is unique. Do this by leaving a comment on the photo.

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You can get super specialised.

The next step in pinterest is to start adding your listings to the site and putting them in speciazlied folders. Set up the categories mentioned above, and then scroll through your teams listings and find the photos that complete that board. If you set up a board such as 'Magnificent Pools' scroll through the company's past and current listings and collect them and make a board. This does two things: 

1. It stores your past content in an easily accessible place that is super specific to what people are looking for.

2. It helps your marketing team when they are putting content together as they can filter in an incredibly easy way their content and put together marketing materials such as (The best pools we sold this year, our top 5 kids bedrooms etc) This specialised content helps group things together and makes marketing a breeze.

Video becomes a breeze with Pinterest.

You can also integrate video in to pinterest so that your listing videos are able to be displayed on the same platform. There is no other platform out there that helps agents integrate their content in one platform, platforms such as Instagram only allow for static images and 15 second clips. Pinterest allows all of the in one place.

Instead of having to load videos to YouTube and try and push people to another social channel. You can use YouTube to host the video and then just view it through Pinterest. This ensures that you don't need yet another social channel to be pushing social awareness as Pinterest will be able to showcase everything you need. 

It's super easy.

Pinterest is one of the easiest platforms to navigate for a few reasons. Albums are made with one button, and when you want to add inspiration from other peoples collections to your boards, you can do so incredibly easily. This means your content stream is constantly getting updated and showing your users what you find interesting and fascinating whilst also pushing your content. 

An example of a fleshed out Pinterest board. 

An example of a fleshed out Pinterest board. 

It can be the hub for your other social media platforms.

Pinterest has cleverly integrated Facebook so that you can easily share the content that you collect on Pinterest and showcase it on Facebook. With every pin you save, you are able to easily share it via Facebook, this means you can easily share your listings, home inspirations you find, or boards you have collected to drive people back to your social pages.

So what are you waiting for? Get pinning and start making some boards. It is easy, and you'll be surprised how much fun it can be.

About the Author:

Todd Schulberg

Todd Schulberg handles all things marketing for Homely.com.au - Living and breathing property, Todd has a keen interest in the movements in the market and how agents can utilise new tools and technology in order to be more connected. Using all things social, Todd suggests different ways that agents can engage and think outside the square with their marketing approach.

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