If you aren't spending between 5-10 hours a week on Twitter, you are doing yourself a disservice, and a seriously big one. Recently I wrote a blog about 6 tweets you can be sending out, but after reviewing, there were some key tips that were missed in regards to how and why you should be spending your valuable hours on Twitter. After attending the REInnovate conference, and generating a viral hashtag, there were some key take aways that needed to be shared. Here is why it will help with your lead generation.
1. You can group your target audiences incredible easy.
There is no other social platform that allows you to group your contacts and potential leads as easily as Twitter. It takes a bit of thought, but by studying viral hashtags and also thinking about the conversations your target market is likely to 'get around' you are able to get involved at a core level on their discussion points. Depending on who your buyer is, you should be studying what they are discussing, and then joining in the conversation.
2. It's the easiest platform to syndicate a discussion.
One of the best ways to demonstrate you know the market is to actually start a conversation and provide your opinion on it. Setting up a point of view piece, and then syndicating it through Twitter is valuable, and unlike other social platforms, you can control who sees it. If you think of who this would interest and the hashtags your market would be studying, you can ensure it gets in front of them. You should be jumping in on local discussions, with your opinion and links out to justify that. If someone mentions a property that has sold over the weekend, write a small piece on the result and if the result was justified. Once you have done it, syndicate it through a comment on the tweet, and link it back to your discussion.
3. The hard part has already been done for you.
After attending the #REInnovate conference, it was clear that the hard work can actually be done by someone else, all you need to do is jump in and provide valuable additions to the discussion. The #REInnovate tag had "attracted about 1,000 tweets from more than 400 people and generated more than 2.5 million impressions." - We got involved in this hashtag and had nearly 10 tweets retweeted by @REBonline. This meant it got exposed to all of their audience, as well as ours. It's a great way to get involved in someone else's discussion.
4. It provides direct interaction and is the most likely platform to get responses.
Think of Facebook, it's a megaphone that shouts stuff to a large audience. That can be great, but it is hardly personal. Look at Twitter, people generally get little personal engagement on the platform, so when you personally engage it most likely will earn you a response. You should be doing two things, commenting on Tweets and providing answers, then connecting and sending Direct Messages. These direct messages are incredibly powerful, it shows you are personal and makes the end user feel incredible special by receiving personal contact. Direct messaging is being harnessed as the most valuable social mechanism out there. It provides direct contact in to an inbox and prevents you from looking like spam, the recent change to Twitter's structure, allowing you to DM anyone, is the most under rated tool in social media. You need to be on this.
If you aren't on Twitter, you need to be. Last year, 'Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%' (source GlobalWebIndexStudy) - EVERYONE IS ON THERE. And if they aren't they are about to be.
So how do you get started?
1. Create a Twitter profile
2. Create a bio.
3. Start preparing some content your audience will be interested
4. Study the hashtags that your audience is discussing.
5. Add those hashtags to your tweets and study the tweets that people are discussing so you can be involved.
6. Start inboxing the people who will appreciate your services.
About the Author:
Todd Schulberg handles all things marketing for Homely.com.au - Living and breathing property, Todd has a keen interest in the movements in the market and how agents can utilise new tools and technology in order to be more connected. Using all things social, Todd suggests different ways that agents can engage and think outside the square with their marketing approach.