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Home staging tips for speedy top-price outcomes

Home staging checklist for a speedy winter sale- Download the handy checklist!

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Home staging checklist for a speedy winter sale- Download the handy checklist!

With wintertime traditionally a slower selling season in the real estate market a lot of buyers are tempted to wait until spring rolls around to put their home on the market.

The thinking behind this is that buyers go into hibernation during colder months and are not as willing to attend inspections. Not to mention homes don't look their best on cold and gloomy winter days.

However, there are several advantages for sellers to take the leap in the coldest months of the year.

With lower supply in housing stock, there’s less rivalry from other similar properties while competition remains high amongst motivated buyers. This often means the seller has more room to negotiate a better sale price.

Some property experts even argue selling in winter can work out better for the vendor than in spring.

We’ve prepared the following checklist for you to pass onto vendors to prep their home for a quick top price outcome this winter (download a copy).

Warm = welcoming

  • Ensure heating systems and fireplaces are in tip-top condition.
  • Arrange to have gas heaters serviced, the chimney swept and ducted heating systems cleaned.
  • Use a gap filler on windows or weather stripping on doors to prevent any chilly draughts flowing through the house.
  • Add plush cushions, cosy throw rugs and luminous candles to indoor and patio furniture to create an inviting feel and warming glow.
  • Add a few cheerful pops of colour (i.e. A vase of sunflowers, houseplants, books, an abstract artwork or a bowl of green apples) to your interiors to add character and bring the home to life.
  • Add floor rugs to chilly timber, polished concrete, the patio and tiled flooring for instant warmth.
  • Highlight cosy features at inspections and in property advertising such as patio heaters, floor heating, open fireplaces, heated towel rails and outdoor fire pits.

Tip: Request that potential buyers remove their shoes for inspections so they’ll experience the luxurious underfloor heating for themselves.

Kerb appeal winners

  • Clean out gutters and unblock drains.
  • Rake up leaves and other garden debris.
  • Replace any loose or damaged roof tiles.
  • Mow the lawn.
  • Prune trees, hedges and shrubs.
  • Weed garden beds.
  • Remove cobwebs from the home’s exterior.
  • Paint the front door a cheery and inviting colour. We like duck egg blue, zesty lime and millennial pink.
  • Repaint or repair the front fence and gate.
  • Lay out a new front door mat.
  • Plant flowering plants in garden beds and window boxes.
  • Add pot plants beside entryways.
  • Pressure wash the driveway, path pavers, deck and front porch.
  • Ensure garbage bins are out of sight for inspections.

Light & bright tricks

  • Clean windows inside and out to let the light flood in.
  • A fresh coat of white paint to walls and ceilings can work wonders to lighten and freshen up dreary interiors.
  • Steam clean curtains.
  • Wipe clean blinds and shades.
  • Open all curtains, shutters and blinds during inspections.
  • Dust lampshades, pendant lighting and light fixtures.
  • Replace light bulbs with warm and higher wattage bulbs.
  • Add a sensor light or lamp sconces to the front porch.
  • Turn on all lighting (lamps, overhead lights, rangehood lights and outdoor fairy lights) for inspections.
  • Introduce large mirrors to maximise natural light in any dark rooms or corners.

Make it sparkle

  • Vacuum and steam clean all carpets and rugs.
  • Clean and polish stainless-steel kitchen appliances. Don’t forget the top of the fridge and canopy rangehood!
  • Refinish timber floors or replace carpeting (if necessary).
  • Regrout tiled flooring and surfaces.
  • Scrub showers, sinks, bathtubs, loos and laundry troughs.
  • Declutter the pantry, cupboards, garage, garden shed and all surfaces to showcase storage space.

We hope this checklist helps put your clients on the right path to a successful winter sale this season.

Download a PDF copy of our Winter Home Sale Staging Checklist to pass onto your clients.

Happy selling!

The Homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Forest Lake real estate for sale and properties for rent in Brisbane.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Home staging tips for speedy, top-price outcomes

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Home staging tips for speedy, top-price outcomes

Assisting clients to dress their homes for success is a crucial role for agents and property managers alike to ensure the best possible results from their marketing campaigns.

Staging is all about maximising the value of a home. It’s about presenting the property in the best possible light using furnishings and accessories to appeal to as many prospective renters or buyers as possible.

While there isn’t a lot of data on the benefits of home staging in Australian real estate, a survey by the International Association of Home Staging Professionals showed that on average staged homes sell for 17 per cent more than non-staged homes.

Not only do staged homes sell for more, they also sell more quickly. A 2016 report by the Real Estate Staging Association in the US reported pre-listed staged homes spent 90 per cent less time on the market than their non-staged counterparts. So staging is a win-win for agents and their clients, in terms of the payoff and time investment required.

Home staging plays a vital part in attracting clients to inspections, showing them the purposes of different spaces of the property and ultimately getting more competitive offers. Here are our home staging tips to achieve speedy and top-price outcomes.

Embrace greenery

With Greenery named Pantone’s colour of year for 2017, expect to see home staging embracing green in all shapes and forms this year. Introduce fresh rejuvenating hues of green into your client’s home using vases of Granny Smith apples, throws, artwork, rugs, cushions and kitchen utensils. Even suggest clients treat the front door to a refreshing coat of paint in a dark forest green to welcome clients to the home with a bold eyecatching statement.

Take a more literal interpretation of the greenery theme by introducing lush houseplants, foliage and green walls to bring colour and life to dull or neutral spaces around the home. For vacant properties consider using fake plants in your staging to eliminate maintenance issues, so they’re always looking happy and vibrant for inspections.

Less is more

Some clients, especially ones that have lived in their home for many years, will have understandably accumulated a lot of furniture and clutter over the years. Your best advice for clients like these is that they cut down and put non-vital furniture pieces and décor into storage to make spaces feel larger and more open, to allow the house to truly shine in listing photos and inspections.

If sellers are reluctant to remove some items explain that furnishing the home with the right amount of furniture will help buyers more easily connect with and fall in love with the property. Explain that without being distracted by excess furniture and personal decor potential buyers or renters will be better able to understand how they would use each room and start to picture themselves living there, a key first step towards them making an offer or submitting an application.

Styling options

If you’re uncertain whether to play up an industrial, contemporary or country feel in your listing presentation, the results of Brosa designer furniture’s nation-wide survey on Australia’s favourite furniture styles can help shed some light and guide your styling choices.

The survey revealed that what determines effective and appealing home staging will tend to differ from state to state. Results showed that modern and contemporary interior styles were the first preference of respondents in six (VIC, NSW, QLD, NT, ACT and SA) out of the eight states surveyed. Where country decor was the favoured style in WA and TAS.

It’s also important to think about the geographic location of the property when it comes to effective styling. Brosa's survey suggests that city dwellers love industrial styles but people in rural areas prefer country and cottage decor.

When staging any home think about who your most likely buyer is and how you can best appeal to them. For example, if you’re aiming to appeal to a younger demographic of renters or first home buyers, the survey suggests younger people prefer Scandi and industrial furnishings. Whereas, if your target audience is an older demographic (65 years plus) cottage style is the preferred interior look.

Bring in a pro

If you feel a bit out of your depth when it comes to home staging and you’d prefer less hassle when it comes to preparing your client’s home for inspections and listing photography, why not hire a pro to take over the job for you. That way you can focus on running a killer marketing campaign, prospecting and getting the best result for your client.

A professional home stager can take care of hiring furniture and accessories for both vacant and occupied properties, provide consultation for decluttering and improved traffic flow, and stage homes to maximise space, highlight its best features, add personality and enhance the overall ambiance. They typically will be able to view the home, consult, quote and stage it within a week or so depending on the scale of the job.

We hope these tips guide your approach to the staging of your next listing. For more ways to maximise the presentation of your listings take a look at this agent's guide to Fen Shui, 7 staging techniques to prep for an inspection, reasons to include people and pets in listing photos and how to stage an entryway.

Happy selling!

From the homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Parkdale real estate for sale and properties to rent in Melbourne. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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