Agent Advisor Blog


Read about the latest market trends, see unique listings, and get tips and advice for selling Australian real estate.

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Feature Premier Agent: 5 minutes with John Paranchi

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Feature Premier Agent: 5 minutes with John Paranchi

This week our first Feature Premier Agent John Paranchi from McGrath Hunters Hill shares his predictions on the Sydney property market for the next 12 months, three key sales strategies and some advice for agents starting out.

What trends can we expect to see in the Sydney property market in 2016? 

Overall I think we will see steady growth across most parts of Sydney. Of course, some markets will perform better than others. The markets that I service, including Gladesville, Tennyson Point and Putney, will see reasonable growth over the next 12 months. The main reason for this is the relative lack of properties available compared to the demand combined with great amenities on offer, like waterfront parks, great schools, several major shopping centres nearby and easy access to Sydney’s CBD.

With an outstanding track record for exceptional results and speedy sales (in FY14 John sold 65 homes worth almost $90 million with an average of 31 days on the market) what three strategies do you find are key to maintaining this?

1. Positioning and presentation: You need to get an accurate assessment of the property as today's buyers are very savvy to what's under/over priced. It is crucial to get the price range right up front, then go from there to put the right strategy together and get the presentation of the property right.

2. Meticulous follow-ups: Call your hot buyers before the property listing goes live. It’s so important not to be lazy in following up with hot and old leads. Over the years we've all met hundreds of buyers to whom we promise to call if anything suitable comes along that meets their requirements. In real estate it is so important to make good of this promise with follow up calls. Through continuous follow ups you will gain homebuyers trust over time which will make it easier for you to negotiate with them in the future. Which also in turn means a better outcome for you and your vendor down the track.

3. Communication: Consistent communication with both buyers and vendors during the campaign is key. You should call your vendors daily and meet with them weekly to review progress. It’s also a good idea to talk to your contract holders consistently and try to meet with bidders before the auction.

With over 24 years experience as an agent, is there any advice you would pass on to a new agent?

Apart from working extremely hard and following up with every potential buyer, I would definitely recommend seeking out a mentor when you’re first starting out in the industry. Buddy up with a colleague, which does not necessarily mean someone from the same office, to help you through the process and help to find your feet.

What do you find most challenging about working in real estate? How do you and your team work together to overcome these challenges?

I think the toughest thing about working in real estate is the emotions, both on buyer and seller sides. For most people buying or selling a home is one of the most emotional transactions you'll ever make, so we need to relate to and empathise with our clients and be mindful of their emotions. The best way to go about this is through consistent and transparent communication throughout the selling process.

Why do you list with Homely and what do you like about the Premier Agent product? 

The reasons I list with Homely is because it's clean, easy and fast to use. What I like about the Premier Agent product is that a potential client can really dissect the performance of any agent. They can easily see what an agent has sold up to three years back, and the map listings feature is a powerful way to showcase how active you are in your core area.

View John's Premier Agent profile here or take a look at one of his current listings on Homely at 48 Melba Drive, East Ryde, NSW.

Learn more about Homely Premier Agent or sign up!

Agent bio:

John Paranchi is a Sales Agent with McGrath Hunters Hill. Consistently ranked at the top of McGrath’s 650+ agent network, ranked as high as Number 6 in Real Estate Business Magazine’s ‘Top 100 Agents’ and awarded The Number 1 Sales Agent in the Australian Real Estate Awards. A Partner at McGrath Hunters Hill, John has an outstanding track record for exceptional sales results in any market conditions. With 24 years of local sales experience, John has lived in the Ryde/Gladesville area all his life and has an unbeatable knowledge of the local market. He has set suburb records in every one of his specialty areas of Gladesville, Putney, Tennyson Point and Ryde – a feat none of his competitors can match.

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney and right across Australia. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Feature agent: 5 minutes with Derek Stone

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Feature agent: 5 minutes with Derek Stone

This week our feature agent Derek Stone from Ray White Green Valley talks about the importance of client testimonials, how he stays on top of his workload and even shares where to find a good cup of coffee in Green Valley.

What areas do you service and what can we expect to see in your market in the next 12 months?

We are currently the number one office and local agents for Green Valley and have been for over 11 years. We service all the surrounding suburbs and upcoming estates in the expanding South West corridor. Over the next 12 months we can expect to see the market adjusting and stabilising/slowing down somewhat in Sydney. Experienced agents will have to work smarter and harder to cater to these changing market conditions.

We noticed you have a lot of client testimonials on raywhite.com. Why is this type of feedback important to you and your business?

Being in the industry for 17 years, repeat business is very important to me, as is feedback from all of our clients. Client feedback is so valuable to our business because it gives a great indication of the service potential vendors and buyers can expect from me as an agent and our award winning office. I’m all about client satisfaction and I believe client testimonials showcase this best. I work towards creating great rapport with the locals as well, as these relationships are really important as they shore up future business.

Do you have any tips on how and when to go about requesting client testimonials, feedback and referrals?

To be honest I don't request client testimonials. I prefer it that way. It's so much more satisfying, receiving a card or email from a client who acknowledges your hard work and dedication in achieving the best outcome possible for both the buyer and seller. When you receive unprompted positive feedback it always gives you a boost and makes the work you do all the more satisfying. So always working hard to achieve the best possible outcome for each and every client, and being honest and up front are the best ways to generate client testimonials.

How do you stay on top of your appointments and follow up schedule?

I would have to say there are three key ways that I stay on top of my appointments and follow ups. As an agent you have to be extremely organised, carefully prioritise your day-to-day workload and be as flexible as possible to be accommodating to clients. Whether it’s an after hours private inspection, a 20 minute phone conversation on a Sunday evening or an early morning meeting over coffee, you need to go that extra mile to satisfy and delight your clients to inspire testimonials and referrals.

What about Homely.com.au caught your attention?

Homely.com.au has definitely grabbed my attention as well as that of the team at Ray White Green Valley. I think Homely is a very inviting name and myself and my colleagues like the easy to navigate search engine and listing pages. We're also glad to see that it’s providing fresh competition for the two big players in online real estate advertising.

Do you have a favourite spot to recommend for a morning coffee in Green Valley?

My favourite spot to stop off in Green Valley for a morning cup of coffee would have to be Gloria Jeans at the Green Valley Plaza. You can’t go wrong there!

Take a look at Derek's current listing on Homely here.

 

Agent bio:

Derek Stone is a passionate and straight shooting, skilled agent, having 17 years of local sales experience in the industry. Born and bred in South West Sydney, Derek has been consistently ranked in the top performing salespeople in the industry.

Combining a strong work ethic with up to date local market knowledge Derek relies on being a people person, ensuring the entire selling process of buying and selling is as stress free as possible. With a direct combination of youth, extensive local experience and dedication, Derek is the obvious choice for buyers and sellers alike in the greater Liverpool/Green Valley area.

DerekStoneFeature agent

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney and right across Australia. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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