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Premier Agent Masterclass

Premier Agent Masterclass, Chapter 5: The value of video

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Premier Agent Masterclass, Chapter 5: The value of video

Now that Angela Agent has learnt how to build a competitive showcase in Chapter 4, she is looking for more opportunities to engage with clients and effectively promote herself.

To get more from her showcase Angela realises the value of sharing her Success Wrap video and adding in a personal YouTube video to connect with clients on a more emotional level. Here are the steps Angela took to make the most of the videos on her showcase.

Watch Angela Agent's Success Wrap video  here .

Watch Angela Agent's Success Wrap video here.

Step 1: Promote your monthly progress.

Angela knows that many people remember information better when it's conveyed in an audio/visual format compared to a written one. So rather than writing out a lengthy progress report about her past month to share with clients and followers, Angela simply shares out her Success Wrap video. This saves her a lot of time so she can focus her attention on more high priority tasks, like follow up calls and lead generation.

The Success Wrap video automatically generates a brief 60 second video monthly that outlines all of Angela's latest real estate wins. It includes her Performance Stats, her recent sales locations and highlights from her newest client reviews.

Step 2: Touch base with clients and followers.

Angela recognises the Success Wrap is a great touch point to use with past and present clients and a perfect method to engage her fans and followers in a rapid, easy to digest visual snippet. Angela knows that in this day and age people are hungry for information and instant gratification, so her clients would be more open to watching a brief 60 second video rather than clicking through to read a blog for a few minutes summarising her KPIs.

There are several ways Angela utilises her Success Wrap to promote herself and her sales results:

1. Angela shares out her Success Wrap video to her professional Facebook and Twitter pages. This way when potential clients are researching her on social media, they can easily see her consistent track record of monthly achievements and satisfied customer reviews.

2. Angela adds the Success Wrap video into her monthly customer newsletter to reengage past clients and update them on her latest sales results and client reviews.

3. Angela plays her Success Wrap on loop on her iPad or a TV screen during her open for inspections, so that potential clients can quickly get a picture of her Performance Stats, her specialty suburbs, recent sales locations and latest client feedback highlights.

To share out your Success Wrap video, right click on the video, select ‘Save Video As…’, save it to your desktop, go to your social media page, add the video, type a description and hit ‘Publish’.

Step 3: Bring your skills to life.

Angela knows that adding a YouTube video to her showcase will illustrate her skills and personality in a way the words in her 'About You' simply cannot. Angela opted to include a well-produced YouTube video tour where she walks you through her latest luxury listing to highlight her professional demeanour, her specialty for promoting luxury homes and her stellar marketing capabilities to clients.

Alternatively, you may choose to add an auction video, a video profile, a glowing client testimonial, an interview or a market review from your YouTube channel. Add in whatever video best showcases the special talents you bring to the table and really shows you in your element.

Add in your YouTube video under ‘Edit Profile’, select ‘Agent Settings’ and add in the YouTube video URL or email us at help@homely.com.au and we’ll put it in for you. 

Happy selling!

The homely.com.au Team

 

About Homely Premier Agent™:

Premier Agent is the best Agent Showcase in Australia and brings together your listings, performance statistics, agent controlled reviews, and suburbs knowledge to win you new business.

If you have any questions or suggestions about Premier Agent, don't hesitate to contact us at help@homely.com.au

About homely.com.au:

Homely.com.au is a new way to search for Footscray real estate for sale and properties for rent in Melbourne. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

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We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Premier Agent Masterclass, Chapter 4: Building a competitive showcase

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Premier Agent Masterclass, Chapter 4: Building a competitive showcase

After discovering how to share her success with Premier Agent in Chapter 3, Angela Agent is looking for more ways to differentiate her profile and get the edge over her competitors.

Angela recognises that taking steps to distinguish herself is key to building her own unique brand and influencing consumers to choose her over other local agents. Here are the three steps she took to establish a competitive showcase.

Step 1: Add a professional motto.

To build out her brand and let customers know more about her, Angela added in her own personal professional motto. The motto is a great way for her to connect with potential customers and convey her work ethic within one or two easy to read sentences. Angela wanted to come up with the perfect motto to demonstrate her dedication to customer service, and show potential clients what she is like to work with.

Some examples of professional mottos:

 'Understanding the psychology behind negotiating is my forte. I combine this with integrity for the best results, this job is my passion.' – Maria Cassarino

'Successful people are those with successful habits.' –Monique Holgye

'Our strong results are not random occurrences; they are based on expertise, energy and persistence.' – Jon Snead

'In order to be a trusted advisor, it’s important to define what success looks like for the client, then come up with a solution that resonates with them.' – Alex Myers

Once you have your own personal motto in mind, show it to a colleague or friend to check that it is clear, grammatically correct, concise and conveys the right message for your professional image.

To add your own motto into your showcase, go into ‘settings’ and add the motto and hit ‘update settings’.

Step 2: Show your track record.

Angela recognises that the key to driving consistent online leads is building a strong profile and exhibiting her stellar sales record. To prove her extensive market knowledge and local sales experience Angela ensures the information in her Performance Stats is kept up to date by making sure each new listing and recent sales results are added in.

Her impressive Performance Stats on current properties for sale, properties sold, the total value of properties sold and highest sold price, gives her clients a quick numeric snapshot of her success and an easy means for customers to compare her results with other local agents.

Check that your transactions in your Performance Stats are up to date, if anything is missing email help@homely.com.au to have your stats amended.

Step 3: Map your success.

Angela makes sure her Success Map is up to date because it’s a great visual tool for future and returning clients to view and compare the extent of her current and sold listings to other agents from her region.

For clients looking for a listing agent the map and list clearly display the locations and types of properties Angela specialises in selling. It also conveys the magnitude of all her sales from the past 36 months.

If your Success Map is missing any sold or leased data from the past 3 years let us know at help@homely.com.au.

 

Happy selling!

The Homely Team

 

About Homely Premier Agent™:

Premier Agent is the best Agent Showcase in Australia and brings together your listings, performance statistics, agent controlled reviews, and suburbs knowledge to win you new business.

If you have any questions or suggestions about Premier Agent, don't hesitate to contact us at help@homely.com.au

About Homely:

Homely is a new way to search for Bald Hills real estate for sale and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Premier Agent Masterclass, Chapter 3: Share your success

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Premier Agent Masterclass, Chapter 3: Share your success

Now that Angela Agent has taken the steps outlined in Chapter 2 to grow her followers, she is looking for further ways to share her success with Premier Agent. To promote her Agent Showcase and grow her brand, Angela will carry out the following steps:

Step 1: Follow other agents.

To keep up to date with her colleagues and competitors, Angela has followed other Premier Agents in her service suburbs. This will encourage other agents to follow Angela back which is a great way to expand her professional network.

Also, by following other real estate professionals Angela can easily stay abreast of any local questions and discussions and contribute her local expertise and build her brand. She’ll also be able to view other agents’ client feedback and can even keep an eye on their sold and leased properties.

To follow other agents in your service areas visit the Agent Finder page, simply search for the suburb or agent you’re interested in and select ‘+ Follow’.

Step 2: Social sharing.

To make the most of her existing professional and personal networks, Angela shared out her Premier Agent Showcase across her social media accounts, including Facebook, Instagram, Twitter and LinkedIn.

There are a number of ways Angela has leveraged her social media followers to build out her Showcase and share her success, including:

  1. Angela updated her contact info on her Facebook and LinkedIn profiles to include the URL to her Showcase.
  2. On her professional Facebook and Instagram accounts Angela put a call out to her past clients to add reviews to her Showcase.
  3. Every time a glowing testimonial is added, Angela can also share out the link on her social media accounts to display her great track record of customer satisfaction for past and potential clients to see.

Add your Showcase link to your LinkedIn and Facebook profiles too.

Step 3: Email signature update.

To share and spread the word about her Premier Agent status Angela added a hyperlink to her Showcase into her professional email signature. Every time Angela responds to a new enquiry or gets in touch with past clients they’ll have the opportunity to read her story, learn more about her recent activity, view her sales track record, read client reviews and see her suburb reviews on her Showcase.

Happy selling!

The Homely Team

 

About Homely Premier Agent™:

Premier Agent is the best Agent Showcase in Australia and brings together your listings, performance statistics, agent controlled reviews, and suburbs knowledge to win you new business.

If you have any questions or suggestions about Premier Agent, don't hesitate to contact us at help@homely.com.au

 

About Homely:

Homely is a new way to search for Tweed Heads real estate for sale, and properties to rent in Sydney. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

 

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Premier Agent Masterclass, Chapter 2: Growing your followers

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Premier Agent Masterclass, Chapter 2: Growing your followers

Angela Agent has completed Chapter 1 of the Premier Agent Masterclass. Now, we're going to learn about how she grew her followers and became seen as a local expert by adding multiple service suburbs, answering existing suburb questions, and asking her own new questions.

Step 1: Add multiple service suburbs.

To ensure she appears at the top of the search results on the ‘Agent Finder’ page, Angela updated her service suburbs to include Balgowlah, Clontarf, Curl Curl, Freshwater, Manly, North Balgowlah and Queenscliff. Now, clients looking to buy and sell property in any of these suburbs can easily see Angela’s current listings, performance stats, customer reviews, and most importantly get in touch.

You can add up to 10 additional service suburbs to your Agent Showcase. Contact us at help@homely.com.au with the suburbs you service and we’ll add them in.

 

Step 2: Answer and follow existing suburb questions.

Angela frequently answers and follows questions about not only Seaforth, but also all the surrounding suburbs of the Northern Beaches she services.

All of Angela’s answers are recorded in the ‘Questions’ section and ‘Activity’ log of her Agent Showcase. This shows Angela’s current and potential clients that she’s an expert source of local knowledge about the different suburbs in the Northern Beaches.

As a result, people considering a move to Seaforth or the Northern Beaches will see Angela’s name appear very frequently during their research on Homely. This positions Angela as the go-to agent for questions about buying and selling real estate in Sydney’s Northern Beaches.

What if someone isn’t currently looking to buy or sell property just yet? Angela knows that when circumstances change she’ll be remembered as the helpful agent who recommended a great coffee shop in Manly or suggested a quality kindergarten in Clontarf. She’ll then be top of mind when that person is ready to buy or sell and looking for an agent.

Visit the ‘Questions’ section on Homely and answer one question in every suburb you service. Also, start following any other questions you’re interested in learning the answer to.

 

Step 3: Ask your own new questions.

After answering other people’s questions, Angela asked some of her own about dog meet up groups and personal training classes in Seaforth. Doing this lets Angela’s followers connect with her on a more personal level. It’s also a good ice breaker for potential clients to engage in conversation with Angela before transitioning into a professional relationship down the road.

All Angela’s questions are recorded under the ‘Questions’ tab on her Agent Showcase and she receives email notifications whenever new responses are added. This makes it easy for her to keep track of all her questions and to connect with followers in real time.

Visit the ‘Questions’ section on Homely and post a new question in every suburb you service.

 

Happy selling!

The Homely Team

 

About Homely Premier Agent™:

Premier Agent is the best Agent Showcase in Australia and brings together your listings, performance statistics, agent controlled reviews, and suburbs knowledge to win you new business.

If you have any questions or suggestions about Premier Agent, don't hesitate to contact us at help@homely.com.au

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Melbourne and across Australia. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our suburb reviews and Q&A pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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