Agent Advisor Blog


Read about the latest market trends, see unique listings, and get tips and advice for selling Australian real estate.

Viewing entries tagged
Spring selling season tips for agents

5 ideas to kick-start your marketing this spring

Comment

5 ideas to kick-start your marketing this spring

It can be easy to fall into the habit of using the same old marketing strategies month after month. But when it comes to the busiest time of year in the property market you cannot afford to become complacent with your marketing efforts, as you run the risk of missing out on lots of extra business.

Here are five fresh ideas that'll kick-start your marketing this spring selling season.  

Seasonal competitions

Competitions are a great way to re-engage and reward your database and social media followers during spring. Competitions are a good opportunity to get creative and have fun interacting with people through your marketing.

Kudos to O’Brien Real Estate Chelsea for their inventive Father’s Day Competition (image below) where sharing your best dad joke was part of the entry requirements on social media.

Other seasonal competitions could involve an AFL grand final double pass, spring garden photography contest, Oktoberfest, family passes to the Royal Melbourne Show, Movember fundraising, spring cleaning product bundles, the sky’s the limit!

fathers day comp.png

Letterbox drops

In the age of digital marketing, direct mail can seem old-fashioned, but I believe it is one of the most effective ways for agents to communicate with potential sellers.

Letterbox drop a market report flyer or postcard outlining the 12-month growth in unit and house prices, record sales, recent sales and upcoming auctions in the area. This data might just be the push someone sitting on the fence about selling needs to take action and contact you for an appraisal.

Alternatively, letterbox drop a magnetic monthly calendar of upcoming local events this spring. This is something people will hold onto, especially mums and dads who are always in need of school holiday activities. Don’t forget to include a call to action down the bottom!

New social strategy

Seeing as 83 per cent of Australian millennials intend to buy a home in the next five years it’s important to explore new ways to reach and connect with this burgeoning audience of buyers and sellers.

Get in the habit of posting personalised video property tours of your listings to Snapchat. Consider live streaming auctions to Facebook. Create Instagram TV customer testimonial videos and post Instagram stories linking to your blogs, behind the scenes pics at the office and listing sneak peeks. All these ideas will allow you to connect with your audience on several platforms more frequently on a more personal level.

IMG_6270.jpeg

How to become an Instagram caption pro

Content is key

‘Tis the season where more people are buying, selling and seeking real estate advice online than any other time of year. Therefore, September through November is the best time to ramp up your online content production and promotion.

Start drafting a number of resources to share weekly with your email database and put bit of paid promotion behind on social media to grow your following.

Potential blog ideas-

  • 18 reasons to sell your home in spring 2018

  • Home staging checklist for a springtime sale

  • Essential spring cleaning tips for vendors

  • 8 things to do this school holidays in [your suburb]

  • The best value-add renos before selling in [your suburb]

  • [Your suburb] house prices & property trend report

Give back

A great way to raise your profile around the neighbourhood, at the same as doing something altruistic for the local community, is to give back this spring. Run a fundraiser for a worthy cause, sponsor a community event or sports club, hold a free first home buyer seminar or get involved in volunteering at the RSL or a charity shop.

For example, McGrath Croydon has an innovative fundraising idea (see image below) giving a vendor the chance to donate the commision from the sale of their home to the local footy club.

Joining events and fundraising for causes close to your heart will help locals get to know you and illustrate that your business truly cares for the community it services. This will make locals much more amenable to future marketing messages and knowledgeable about the go-to real estate brand when it comes time to sell.

croydon.png

Hopefully these ideas inspire you to try something new and creative for your marketing campaigns this spring. For more ways to get ahead take a look at our guide to effectively prep vendors for a spring sale.

Happy selling!

The Homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Penrith real estate for sale and properties for rent in Sydney.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

Tips for your best spring selling season yet

Comment

Tips for your best spring selling season yet

Historically spring is the busiest time for selling real estate in Australia. With auction clearance rates reaching record highs and eager house hunters emerging from their winter hibernations to attend sunny weekend inspections, you can’t afford to not put your best foot forward.

Here are the things you can do to prepare for the peak selling season and ensure this spring is your best yet.

Work your database

The tail end of winter is when you need to check in with all the long-term prospects in your database. For vendors thinking about putting their home on the market in spring remind them that now is the best time to get any maintenance or repairs completed to maximise the value of their property. If your follow ups are left to the last minute in September, vendors won’t have enough time to make any renovations or fixes to take advantage of this spring selling season. Also have a list of advantages of selling in spring ready to email potential clients after your follow up calls.

It’s a good idea to have the contact details for local trustworthy trades (i.e. painters, landscapers, carpet cleaners and handymen) at the ready to pass on to potential sellers to help them prepare their home in time for a spring campaign. They’ll appreciate your local knowledge and remember you when they need an appraisal.

Joint prospecting

With the rise in popularity of rentvesting, you may be surprised by how many clients have been sitting right under your nose in your property management (PM) database. Join forces with the PM department to see if any landlords are thinking of selling or buying another investment property. If they’re looking for another property and you sell them one of your listings, then they come back to your PM team to manage their new property, it’s a win-win-win for all parties.

Also have the property managers alert you to any renters that are considering becoming a rentvestor or if any are looking to buy their first home after not renewing their lease (with the new stamp duty concessions in certain states this will become more prevalent). Return the favour by referring any vendors looking for short-term rental accommodation after selling their home to your PM team.

Ramp up your advertising efforts

In the lead-up to spring you need to be across a variety of different advertising platforms to raise your profile. Advertise your current listings in local newspapers and online, letterbox drop and door knock around your service suburbs, and you may even want to explore local outdoor advertising options.

Upgrade your agent profile and current listings to have prominent positioning across the real estate portals you use. That way when potential clients search for an agent or look at what’s currently listed in their area, your face, name and company logo will keep coming up. Remind vendors that in spring the competition for comparable properties is extra fierce so they need to spend that little bit extra on marketing so their home stands out on the crowded listing results page.

Preparation is key

You can’t afford to get complacent or burnt out during your busiest and most profitable time of year. If you do, this will have a flow-on effect to the amount of referral and repeat business you get over the next few months. Set goals for returning calls and emails, and for the amount of appointments and new properties you want to list. Reaching your goals, fulfilling promises and exceeding client expectations will snowball into referrals and return business. There are only so many hours in a day, so you need to be wise with how you use them.

So, before the busiest time of year hits, plan out how you’re going to spend every hour of your working day and what actions you’ll take now so you can field a greater volume of enquiries and client requests later. You need to get into a stellar weekly routine to ensure you use your time as efficiently as possible so you and your business are all set to thrive this spring.

For more ways to succeed next season check out our guide to preparing vendors for a spring sale.

Happy selling!

The Homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Booragoon real estate for sale and properties to rent in Perth. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

Comment

 How to prepare vendors for this spring selling season

2 Comments

How to prepare vendors for this spring selling season

You don’t have to tell agents twice that spring is the hottest time of year in the property market. It’s a widespread belief amongst vendors that spring is the best to sell a home because they can capitalise from their home and garden presenting at its best on sunny spring days and buyers awakening from their winter hiatus from house hunting.

However, before you jump the gun and bring their listing live, here are tips you need to pass on to your prospective vendors to achieve a successful sale this spring.

1. Good staging is vital.

Never underestimate how important staging is, especially during the busiest ‘open house season’ during spring. The difference between having a professional stylist come in and not could be tens of thousands of dollars extra come auction day for vendors because. Advantages of enlisting a professional stylist to remind vendors of include:

  • They can help vendors declutter and depersonalise the home so buyers can easily envisage themselves and their things living there.
  • They style rooms to show off their best features and distract from any negative elements.
  • They ensure rooms look appealing in photographs and feel well proportioned in person.
  • Dated decor and older homes can be instantly refreshed with the introduction of modern furnishings.

2. Prices are set by the market.

Vendors will sit down and give you a reserve figure they think the home is worth based on what you suggest. However, always finish the discussion explaining to vendors you’ll do everything within your power to achieve a good result but the property is only worth what someone is willing to pay. Don't set a figure in stone because you can leave vendors feeling dissatisfied if they don't get there in the end and you won’t have many referrals coming your way.

For vendors that aren't sure what house prices are in their area or have an unrealistic figure in mind, ask them to visit a set of comparative properties over the weekend and have them engage with the agent to find out what they estimate is on that property. This is a good exercise to get the vendor on your side where they can draw from their own comparisons and other agent’s suggestions when agreeing to an achievable reserve price for their property.

3. You need to spend money to make money.

Vendors are often reluctant to spend money but at the same time they want to earn the most possible from the sale of their home. Whilst it’s understandable to not want to spend thousands of dollars on something you’re about to move out of, it's not always realistic to expect a good result without some investment in the home, especially in spring when local competition with other sellers is at its peak. If the house isn’t up to scratch buyers will quickly swipe over to the next listing, with the shiny new appliances or updated kitchen cabinets.

Explain to vendors that buyers are quick to judge listing photos online and homes during inspections, so if there are glaring faults or damaged features on display, scrupulous buyers will hold that negatively, to the nth degree and be quick to walk away. Recommend that vendors allocate a budget on basic small cosmetic fixes (repairing cracks, fresh paint or replacing the kitchen benchtop) and clean ups (think windows, carpet cleaning, landscaping and paver cleaning). It doesn't have to be a lot of money, just enough to ensure the home is presented in the best possible light. Also suggest all rooms are given a thorough spring clean and that the home is cleaned an hour or so before all inspections.

4. Use a short settlement to set their home apart.

Understandably sellers are very keen to sell in spring but they don't often think what purchasing is like from the buyers’ perspectives. Not a lot of buyers want to move house over the summer period, they may have vacations planned or family gatherings to host at home etc. Therefore, try and offer the best settlement terms that you can to tempt buyers in and set yourself apart from the fierce local competition. If you can provide a 30-day settlement and allow the new purchaser to move in ASAP it’ll really sweeten the deal from their point of view and they may even be willing to offer more for the opportunity to be moved in and settled by Christmas.

When it comes to getting the deal done vs it falling through, the extra $15,000 or so you get for your clients by offering a short settlement will well and truly cover the costs of a transitional rental home over the summer. Giving the vendor plenty of time to prepare for their next move and take their time to find a new home they really love. It’s a win-win for both parties.

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Burpengary real estate for sale, and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

2 Comments