Agent Advisor Blog


Read about the latest market trends, see unique listings, and get tips and advice for selling Australian real estate.

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Sydney real estate

Feature agent: 5 minutes with Emily Borg

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Feature agent: 5 minutes with Emily Borg

This week's feature agent Emily Borg from United Realty shares her thoughts on the property market in South-West Sydney, tips on how to generate more business and what attributes make a good real estate agent.

What areas do you service and what can we expect to see in your market in the next 12 months’ time?

Our large Sales Team and myself cover the entire South-West Sydney, Macarthur and Wollondilly regions. We are able to provide exceptional real estate services to a large community due to having two central and prominently located offices. In the next 12 months we expect to see great market activity and growth with many developers buying re-zoned land in the South-West Growth Centre close to the future International Airport at Badgerys Creek. This will have an anticipated flow on effect with sellers buying lifestyle properties in surrounding areas.

What do you find most enjoyable and rewarding about your career in real estate? 

Whether you have bought and sold several properties or it’s your first real estate transaction, buying and selling is typically a stressful process, usually because of a lack of communication between vendors or purchasers, agents, solicitors and brokers. I enjoy nurturing my clients throughout the entire process and helping them to feel at ease and in control every step of the way. It’s rewarding to facilitate a smooth and enjoyable move from one home to another.

What tools and marketing strategies do you use to drum up more business?

When it comes to marketing in real estate I find the old saying ‘success breeds success’ rings true. Having a lot of glowing testimonials from happy sellers who are delighted with the services we provided and the price we achieved for them, as well as photos with excited clients in front of the sold sign, is one of the best assets to drum up more business. Excellent results in the area and great word of mouth is generally what gets and keeps the phone ringing!

What do you like about Homely.com.au?

I find Homely to be user friendly, and it’s great that we're starting to see many buyer and seller enquiries coming from Homely. The site is definitely creating some competition for the big real estate websites and it’s about time because the cost to vendors for marketing on those other sites has become unaffordable.

What personality traits do you think are most important to be a successful real estate agent?

The most important traits to have as a successful real estate agent include honesty, integrity, understanding, to be adaptable, to never promise anything you can’t guarantee or won’t deliver, to be thorough, organised and have high attention to detail, and of course to be friendly, helpful and relatable.

Take a look at United Realty's current listings on Homely at 85 Bamburgh Road, Werombi, NSW and 3 Crawford Creek Place, Razorback, NSW

Agent bio:

Emily Borg officially began her promising real estate career in January of 2009, as a Sales Administrator/Sales & Marketing Assistant to her father, Edwin. Emily operated as a successful Sales Agent for over three years; delighting her vendors and purchasers with her genuine interest and personalised attention.

In November of 2013, Emily was appointed Sales and Business Manager of United Realty. Since this time, she has been a driving force in the development and extensive growth of the business. Emily's primary focus has and continues to be to ensure that her entire team consistently delivers exceptionally high standards of client service, and to uphold the integrity and reputation of an agency that represents her family’s name.

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About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Feature agent: 5 minutes with Ian Fox

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Feature agent: 5 minutes with Ian Fox

This week we spoke with Ian Fox from McGrath Estate Agents Seaforth to get his point of view on the Sydney property bubble, some masterful tips on how to negotiate the best sales price for vendors and an understanding of what's most important in creating longevity in a career in real estate.

What’s your take on the Sydney housing bubble and what do you think will happen over the next 12 months?

Sydney has experienced one of its most spectacular real estate booms having been in a strong growth cycle since around May 2012. The market has changed and we're now at or very near the peak of the recent boom. It's a simple case of prices getting so high coupled with a flood of pre-Christmas stock that is causing home buyers to become hesitant to participate. Vendor’s must now re-set their price expectations before the market will begin to turn over again. Investors have fuelled very strong price rises and now that bank lending criteria has been tightened and rental yields are falling, the prospects for further capital growth is limited. It is important to remember that boom periods are only part of the normal growth cycle. While I have called this boom over, I do believe Sydney prices will continue to grow throughout 2016 albeit at a slower pace.

What do you find most enjoyable and rewarding about your career in real estate? 

I've been in various aspects of real estate for all of my 40 year career. I enjoy the personal connection with vendors and purchasers alike and I’m deeply committed to maintaining long lasting relationships through my efforts as an agent. I would like to be known for my solid depth of understanding brought through life experience and my detailed market knowledge that I believe is essential to exceeding my clients' expectations.

Do you have any tips on how to negotiate the best sales price for your vendors with buyers?

In my experience buyers spend between 10 to 20 per cent more than they first planned, they're aspirational and they purchase the best lifestyle they can afford. Buyers shop logically but also emotionally. An outstanding agent uses questions to identify a buyer’s timeline intentions, lifestyle aspirations and financial capability. He then builds competitive tension between buyers to extract the highest available price for the property whether it be by way of auction, private treaty or expressions of interest.

I also believe in using a price guide that indicates a range of values in order to encourage the ‘right buyer’ interest from the outset. I believe buyers become frustrated very quickly when there is a lack of transparency around a property campaign. Negotiate ethically, with honesty and complete transparency at all times working between buyer and vendor to maximise the sale price and exceed vendors' expectations.

What about Homely.com.au caught your eye?

It is a fresh new look for property marketing and better still it is free to list. The online forums and community interaction on Homely's Q&A and Suburb Reviews provides an open platform for residents to establish a connection with their local area. I have mentioned lifestyle as a major aspirational buying factor for most real estate purchasers these days and endorsement by residents living in an area they love can attract out of area buyers who might not have considered buying in there in the past. The McGrath network produces statistics on out of area buyers and we know that up to 30 per cent of sales regularly are made to buyers from outside the area of the listing.  

Do you have a favourite spot in Seaforth?

Yes it’s where I live. We came from Mosman 15 years ago with some trepidation about what the Spit Bridge might mean for our daily commute. I stopped driving to the city and discovered express buses that exclusively use the transit lanes. The Bridge has never been an issue. Fifteen years ago we acquired half an acre of land with an almost unliveable house for the same price as a 3 bedroom semi-detached house in Mosman. We have since rebuilt our home, subdivided and retired our mortgage. Seaforth has been good to me. I now work a five-minute walk from home at McGrath Seaforth. My wife Elizabeth and I work as a selling team and our family now have their own careers.  We have found both a lifestyle and working environment that suits us perfectly.

What would you say is most important in creating longevity in a career in real estate?

An optimistic disposition, absolute persistence and tenacity even in the face of disappointment and rejection. Real estate sales success will give you highs that are worth every disappointment. When you do get down, and there will be times, pick yourself up, dust yourself off and get back on the phone. Continue to believe in your ability and your clients will become believers; you will eventually build a following of raving fans. The referrals of your raving fans will be your greatest listing tool and success will follow. 

Take a look at one of Ian's listings on Homely here.

 

Agent bio:

Born and raised on Sydney's Northern Beaches and residing in Seaforth for the past 15 years, Ian Fox is a licensed real estate agent with unparalleled local market knowledge and a true passion for the area. Having recently joined the team at McGrath's Seaforth office, Ian brings a wealth of experience towards his specialist suburbs of North Seaforth, Balgowlah, North Balgowlah and Manly Vale. Having raised a family himself in Seaforth, Ian has a strong connection to the suburb and has extensively renovated his own home as well as subdivided land in the area. Ian is transitioning into Residential Real Estate following a 40 year career in Property Valuation, Agency, Property Banking and Funds Management. Connect with Ian on LinkedIn.

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About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

 

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

 

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How to sell a converted warehouse home

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How to sell a converted warehouse home

Predominantly located in the old industrial inner city suburbs of Melbourne and Sydney, warehouse conversions are becoming more popular than ever.

On June 18, 2015 Property Observer reported the sale of a Surry Hills, NSW warehouse residence for $7.5 million plus, smashing the suburb's previous warehouse record price of $5.7 million. Evidently, buyers are often prepared to pay a premium for that iconic industrial loft vibe of a good warehouse conversion. 

What are the top features to highlight?

We’ve come up with the top four features you should highlight in your converted warehouse listing to draw in buyers and get the best result for your vendor.

1) The ‘cool’ feature

To entice potential buyers and possibly insight a bidding war, do not under estimate the power of the ‘cool’ and ‘trendy’ factors associated with living in a converted space like an old warehouse. For example, pull buyer's attention to the edgy, raw industrial attributes like the exposed brickwork, soaring vaulted ceilings, exposed iron rafters and rustic concrete floors.

1/25 Cardigal Avenue, Pyrmont, NSW

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2) The 'something special' feature

Probably the biggest ticket item when selling any converted residence is that the property is utterly unique and different from your average house or apartment in the Australian real estate market. The type of entrepreneurial buyer these properties often attract absolutely loves the idea that their new home is one of a kind and quirky. You should play this up by showcasing the distinctive elements that make this conversion a special and unique place to live.

252 Rosslyn Street, West Melbourne, VIC

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3) The 'historical significance' feature

Original brickwork, traditional facades and old rustic characteristics contribute to the warehouse’s nostalgic charm and the feeling of life lived in another time. Potential buyers are interested in the history of the converted building, so be sure to explain the warehouse’s heritage by building a story around its historical significance and the value in its preservation.

8 Lux Way, Brunswick, VIC

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4) The 'modern luxury' feature

Be sure to call attention to the modern finishes and sleek contemporary fit out of the home. Buyers want to be reassured that the conversion has not only turned the warehouse into a stylish place to live, but also a functional home with the modern creature comforts and essentials they need. To impress buyers further, emphasise the feeling of luxury afforded by the open plan layout, super high ceilings, grand proportions and expansive interiors.

3/50 Ann Street, Surry Hills, NSW

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When promoting your converted warehouse listing it is important to cover our top four key features of 'coolness', 'something special', 'historical significance' and 'modern luxury'. Can you think of any others? Please share below in the comments section. 

 

Happy selling!

From the Homely Team

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

 

 

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