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Sydney real estate market

10 Sydney hotspots to recommend to investors in 2016

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10 Sydney hotspots to recommend to investors in 2016

The NSW excerpt from the 2016 January Market Report on Your Investment Property Mag says that ‘there’s no doubt that Sydney has been the capital growth performer over the last two years’ having undergone an 'economic renaissance' of runaway capital growth.

Tim Lawless, director of CoreLogic RP Data, reports that Sydney property prices have increased by 49.6 per cent since 2012, a boom by anyone’s measure.

If your clients are concerned about buying or investing in Sydney fearing this rapid rate of growth may wane in due course, AMP’s Shane Oliver offers some reassurance stating that ‘Sydney is resilient; it’s set to remain as the strongest performing state economically, with strong immigration flows’ and assuming interest rates remain low.

So if you have clients keen to get into the Sydney property market or want to add to their investment portfolio in 2016 here are 10 hot Sydney real estate markets, their key stats and major drawcards to recommend to investors.

Depending on your client's personal investment strategy we’ve divided up our top Sydney suburbs worth watching based on:

  • areas with solid rental yields for clients looking for income producing properties,
  • suburbs with high capital growth rates for investors looking for strong prospects for price growth in the long-term
  • and affordability, for investors looking to snap up a bargain in up and coming neighbourhoods.

The statistics presented, including median house price (MHP), average annual capital growth rate (CGR) and rental yield (RY), are from CoreLogic RP data accessible via Your Investment Property's Suburb Profile Reports.

10 hot Sydney real estate markets for investment in 2016:

Solid rental yield

Forestville

Stats: $1.34 million MHP, 7.23% CGR and 3.29% RY.

Drawcards: Family-friendly, great schools, public transport (buses), close to the beach, parks and rec, a safe and peaceful area.

Tempe

Stats: $971,000 MHP, 7.29% CGR and 3.37% RY.

Drawcards: Close to Newtown and Sydney University, 10km from the CBD and high rental demand, great for couples, singles and families. 

High capital growth

Thornleigh

Stats: $1.152 million MHP, 8.24% CGR and 2.71% RY.

Drawcards: 26km from the CBD, good proximity to schools, public transport, family-friendly, also good for professionals, singles and retirees. 

Parramatta

Stats: $1.09 million MHP, 10.72% CGR and 2.34% RY.

Drawcards: high rental demand, 24km from the CBD, young up and coming area, residents have an average age of 30, great for sport fans, shopping, cinemas, farmers' market, cafes, restaurants and public transport. 

Kingsford

Stats: $1.8 million MHP, 9.71% CGR and 2.31% RY.

Drawcards: Soon to have light rail services, close to UNSW and the beach, good medical facilities, suited to young professionals and families.

Asquith

Stats: $1.129 million MHP, 9.41% CGR and 2.76% RY.

Drawcards: Approx 30km from CBD, good for parks and rec, peaceful and safe, good area for retirees, professionals, singles, families and students.

Dulwich Hill

Stats: $1.3 million MHP, 8.85% CGR and 2.88% RY.

Drawcards: 10km from the CBD, great public transport (light rail, train and buses), close to Merrickville and Cooks River, family-friendly, popular with young singles, good shopping, schools, medical facilities, restaurants and cafe culture. 

Affordability

Kingswood

Stats: $471,000 MHP, 2.57% CGR and NA RY.

Drawcards: Public transport (train station), peaceful and quiet area, close to the UWS campus, Nepean Hospital, good shopping options, schools, suited to students, families and professionals.

Ambarvale

Stats: $484,000 MHP, 5.81% CGR and 4.19% RY.

Drawcards: Gyms, fitness, parks, shopping, childcare, public transport, medical facilities, suited to families, professionals, singles, students and retirees.

Potts Point

Stats: $590,000 median unit price, 5.06% CGR and 4.41% RY.

Drawcards: 3km to CBD, great waterfront views, cafe culture, nightlife, suited to professionals, singles and students, good public transport (train, bus and ferry access).

Do you have any other hot up and coming areas in Sydney to recommend for investment in 2016? Please share them below.

 

Happy selling!

From the Homely Team

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney and across Australia. With over 330K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our suburb reviews and Q&A pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Feature agent: 5 minutes with Derek Stone

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Feature agent: 5 minutes with Derek Stone

This week our feature agent Derek Stone from Ray White Green Valley talks about the importance of client testimonials, how he stays on top of his workload and even shares where to find a good cup of coffee in Green Valley.

What areas do you service and what can we expect to see in your market in the next 12 months?

We are currently the number one office and local agents for Green Valley and have been for over 11 years. We service all the surrounding suburbs and upcoming estates in the expanding South West corridor. Over the next 12 months we can expect to see the market adjusting and stabilising/slowing down somewhat in Sydney. Experienced agents will have to work smarter and harder to cater to these changing market conditions.

We noticed you have a lot of client testimonials on raywhite.com. Why is this type of feedback important to you and your business?

Being in the industry for 17 years, repeat business is very important to me, as is feedback from all of our clients. Client feedback is so valuable to our business because it gives a great indication of the service potential vendors and buyers can expect from me as an agent and our award winning office. I’m all about client satisfaction and I believe client testimonials showcase this best. I work towards creating great rapport with the locals as well, as these relationships are really important as they shore up future business.

Do you have any tips on how and when to go about requesting client testimonials, feedback and referrals?

To be honest I don't request client testimonials. I prefer it that way. It's so much more satisfying, receiving a card or email from a client who acknowledges your hard work and dedication in achieving the best outcome possible for both the buyer and seller. When you receive unprompted positive feedback it always gives you a boost and makes the work you do all the more satisfying. So always working hard to achieve the best possible outcome for each and every client, and being honest and up front are the best ways to generate client testimonials.

How do you stay on top of your appointments and follow up schedule?

I would have to say there are three key ways that I stay on top of my appointments and follow ups. As an agent you have to be extremely organised, carefully prioritise your day-to-day workload and be as flexible as possible to be accommodating to clients. Whether it’s an after hours private inspection, a 20 minute phone conversation on a Sunday evening or an early morning meeting over coffee, you need to go that extra mile to satisfy and delight your clients to inspire testimonials and referrals.

What about Homely.com.au caught your attention?

Homely.com.au has definitely grabbed my attention as well as that of the team at Ray White Green Valley. I think Homely is a very inviting name and myself and my colleagues like the easy to navigate search engine and listing pages. We're also glad to see that it’s providing fresh competition for the two big players in online real estate advertising.

Do you have a favourite spot to recommend for a morning coffee in Green Valley?

My favourite spot to stop off in Green Valley for a morning cup of coffee would have to be Gloria Jeans at the Green Valley Plaza. You can’t go wrong there!

Take a look at Derek's current listing on Homely here.

 

Agent bio:

Derek Stone is a passionate and straight shooting, skilled agent, having 17 years of local sales experience in the industry. Born and bred in South West Sydney, Derek has been consistently ranked in the top performing salespeople in the industry.

Combining a strong work ethic with up to date local market knowledge Derek relies on being a people person, ensuring the entire selling process of buying and selling is as stress free as possible. With a direct combination of youth, extensive local experience and dedication, Derek is the obvious choice for buyers and sellers alike in the greater Liverpool/Green Valley area.

DerekStoneFeature agent

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney and right across Australia. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Feature agent: 5 minutes with Emily Borg

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Feature agent: 5 minutes with Emily Borg

This week's feature agent Emily Borg from United Realty shares her thoughts on the property market in South-West Sydney, tips on how to generate more business and what attributes make a good real estate agent.

What areas do you service and what can we expect to see in your market in the next 12 months’ time?

Our large Sales Team and myself cover the entire South-West Sydney, Macarthur and Wollondilly regions. We are able to provide exceptional real estate services to a large community due to having two central and prominently located offices. In the next 12 months we expect to see great market activity and growth with many developers buying re-zoned land in the South-West Growth Centre close to the future International Airport at Badgerys Creek. This will have an anticipated flow on effect with sellers buying lifestyle properties in surrounding areas.

What do you find most enjoyable and rewarding about your career in real estate? 

Whether you have bought and sold several properties or it’s your first real estate transaction, buying and selling is typically a stressful process, usually because of a lack of communication between vendors or purchasers, agents, solicitors and brokers. I enjoy nurturing my clients throughout the entire process and helping them to feel at ease and in control every step of the way. It’s rewarding to facilitate a smooth and enjoyable move from one home to another.

What tools and marketing strategies do you use to drum up more business?

When it comes to marketing in real estate I find the old saying ‘success breeds success’ rings true. Having a lot of glowing testimonials from happy sellers who are delighted with the services we provided and the price we achieved for them, as well as photos with excited clients in front of the sold sign, is one of the best assets to drum up more business. Excellent results in the area and great word of mouth is generally what gets and keeps the phone ringing!

What do you like about Homely.com.au?

I find Homely to be user friendly, and it’s great that we're starting to see many buyer and seller enquiries coming from Homely. The site is definitely creating some competition for the big real estate websites and it’s about time because the cost to vendors for marketing on those other sites has become unaffordable.

What personality traits do you think are most important to be a successful real estate agent?

The most important traits to have as a successful real estate agent include honesty, integrity, understanding, to be adaptable, to never promise anything you can’t guarantee or won’t deliver, to be thorough, organised and have high attention to detail, and of course to be friendly, helpful and relatable.

Take a look at United Realty's current listings on Homely at 85 Bamburgh Road, Werombi, NSW and 3 Crawford Creek Place, Razorback, NSW

Agent bio:

Emily Borg officially began her promising real estate career in January of 2009, as a Sales Administrator/Sales & Marketing Assistant to her father, Edwin. Emily operated as a successful Sales Agent for over three years; delighting her vendors and purchasers with her genuine interest and personalised attention.

In November of 2013, Emily was appointed Sales and Business Manager of United Realty. Since this time, she has been a driving force in the development and extensive growth of the business. Emily's primary focus has and continues to be to ensure that her entire team consistently delivers exceptionally high standards of client service, and to uphold the integrity and reputation of an agency that represents her family’s name.

emilyborgbiopic

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Feature agent: 5 minutes with Ben Munro Smith

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Feature agent: 5 minutes with Ben Munro Smith

This week we had a quick chat with Ben Munro Smith from Belle Property Balmain to get some insights into Sydney's property market, advice on what it takes to be a successful real estate agent and the best spots in Balmain worth stopping for a bite.

What kinds of trends are you seeing in the property market in Sydney’s Inner West at the moment?

People are looking further afield than we have previously seen. More and more people are choosing key lifestyle suburbs and then beginning the search for the perfect house. As an agent, this is fantastic because it means we get to work with people from all over Sydney. The Balmain Peninsula has so much appeal to Sydneysiders, we make most people’s lists!

What do you find most challenging about your job?

One of the biggest challenges about working in real estate and certainly one of the things that makes me love it, is that you always need to be ‘on’. It doesn’t matter how many opens you’ve had that day or how many properties you’ve sold that year – it is absolutely imperative to make sure you are representing yourself and your clients in the best possible way.

I’ll never forget what my grandfather told me when I got my first job, you need to treat each customer as if it was your first for the day. I’ve tried to take that attitude with me to every job I’ve had since.

In what ways do you leverage social media for marketing and lead generation?

Social media is a great opportunity to engage with the local community. For me, this platform isn’t all about selling, it’s about being part of the community, supporting local businesses and connecting with people. 

It has also been great for introducing me to clients which I may not have had the opportunity to meet otherwise. I think where social media helps an agent stand out is that it shows the personality behind the agent. Real estate is a people game. A brand might get you through a door but ultimately a client will decide to go with you (or not!) based on you as a person. Social media helps the community get to know you and in return helps you to understand them.

One of the other great parts of being active on social media is that it gives you real time feedback from your clients. I have asked for feedback on new marketing ideas on social media and had some great responses. I’ve then been able to use this information for client sales campaigns. This year I signed up my first vendor from social media and I’ve had special 'follower' property previews which have helped to provide my client (the vendor) with real market feedback on price and the property itself.  

Do you have any specific strategies or tactics you use to most effectively manage your time and follow ups?

Time management, like in any job, is something you really need to remain in control of. Being organised and having a systemised approach to each day is so important. For me, that means everything goes into my diary and at the end of each day I put together a plan of what I’m going to achieve for the following day. Keeping on top of this means I can see where I have space if something comes up and it also allows me to track my day to ensure I achieve everything I set out to. It might sound a little extreme, but it certainly works. The saying goes, fail to plan and you plan to fail, and there is some real truth in that. 

What do you find most appealing and useful about homely.com.au?

Homely is a great resource for agents, buyers and the community. It gives something back to all these groups which really makes it stand out against the competition. Personally I love reading their blog for tips and industry articles. These are great to share with my clients and database.

One of my favourite features is the Q&A section. It’s great being able to answer questions and share information about my local area as well as having a platform to ask the community for some advice. 

As an agent it is great to have a free platform to showcase my client’s homes for sale, especially one that is easy for buyers to use. For my business, having the ability to display listings on such a beautiful platform really helps me to stand out from other agents.

Do you have a go-to restaurant or café in Balmain?

We really are spoiled for choice in Balmain when it comes to food. All of the local café and restaurant owners are so passionate about their offering, it is tough to choose just one!

I go past Little Ethel’s most mornings on my way to work and Jamie the owner makes a mean cup of coffee, so they see a lot of me. Tom at The Lodge, just opposite my office, hosts a great spot for a drink at the end of the week and Kim from Wilhelmina’s Bar organises an amazing monthly seasonal dinner which I love to attend. I could really go on and on, there are so many great options!

Check out one of Ben's latest listings on Homely here

 

Agent bio:

Ben has extensive experience in sales and real estate having worked in the property industry for 10 years. Specialising in homes on the Balmain peninsula, Ben share’s the same enthusiasm for this part of Sydney as his clients do. He works with Belle Property Balmain, attracted to its powerful brand and broad marketing reach which assists him in attracting as many buyers as possible for his clients’ homes. Connect with Ben on LinkedIn or Twitter

ben_munro_smith

 

About Homely:

Homely is a new way to search for property to buy and rent in Australia. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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