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how to get more leads

4 tips to get more leads from your website

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4 tips to get more leads from your website

The appearance, content and features of your website will have a direct impact on the amount of leads you get out of it.

You should think of your website as a digital office that’s always open and working for you 24/7 to represent your success and grow your business.

Here are our top tips towards turning your website into one of your best lead generation tools.

Frequent updates

A lot of agents make the mistake of viewing their website as a marketing tool you can just set and forget. But one of the best ways to draw more traffic and new clients to your website is by frequently updating it with new and relevant content for your target audience.

One of the simplest ways of doing this is by starting up a blog. Whether this involves reviewing your favourite local brunch spots or doing an in-depth analysis of local house prices, constantly putting up fresh content about your service areas will go a long way to ensuring your website pops up nearer the top of search engine results.

A well written and considered blog is also a great opportunity to illustrate your areas of expertise, passion and knowledge of your local market. Think about what kinds of information your target buyers might benefit from i.e. community events, your top 5 streets for families or upcoming planned development for the area. Cater to sellers by publishing a monthly or bi-monthly recently sold report or a step-by-step guide to preparing your home for sale.

Make your listings the star

Typically, buyers and sellers visiting your website are in search of listings. So, you should make it especially easy for them to gain access to them, get the info they need and leave an enquiry for when they’re ready to move forward.

Feature listings front and centre on your homepage in a rotating gallery with the address, hero image, price guide and general home specs prominent. Better yet, have different galleries for brand new listings, recently sold and the latest upcoming open for inspections and auctions, so users can find what they need at a glance.

Image: Ray White City Precinct Brisbane Homepage

Image: Ray White City Precinct Brisbane Homepage

You should also have an easy to use search feature for clients looking for a specific listing. Once they do go through to your listing page be sure to include well-written and detailed listing descriptions, high quality images and video tours to showcase the professionalism you provide sellers when advertising their home. Don’t forget the all-important enquiry or request appraisal form or button so motivated seller and buyer leads can easily get in touch.

Keep them coming back

In marketing, it is often a case of persistence pays off. Explore options to remarket your business, such as Adwerx, to target people who have previously visited your site by advertising yourself or your listings on other popular websites they subsequently use. Remarketing is a great way to reinforce your brand and become known by locals and people thinking about moving to or selling in your neighbourhood as the go-to agent.

Also offer special insights to people that register to create an account on your website. Give them incentives to sign up such as opting in to receive your newsletter, to get customised property alerts and local market reports exclusively for VIPs. From their alerts, search habits and saved listings you’ll have loads of valuable information to use to convert these people into clients. They’ll be especially impressed when you follow up with personalised and relevant communications based on their search criteria and pages viewed on your site.

Image: LJ Hooker Tully

Image: LJ Hooker Tully

Sell yourself

Today’s consumers put a lot of faith in online reviews and ratings before trying any new product or service, and selecting a real estate agent to work with is no exception. So, it’s very important to provide potential clients with evidence of your special skills and exactly what you can do for them in the form of client testimonials and reviews on your website.

Use the client testimonial section of your site to show potential clients exactly why you’re the best fit for their real estate needs. Seller testimonials are particularly important to show future clients why and how your client-focused service is different from the next agent.

To up the lead generating potential of your website you need to embrace new technology and have user centred design and needs in mind. A great example would be Homely Ads, a disruptive new advertising platform for Australian real estate agents.

For more ways to improve your business take a look at these 20 ways to get more leads and grow your business, your 3 step lead conversion strategy and 10 ways to generate more leads in autumn.

Happy selling!

The Homely Team

About homely.com.au:

Homely.com.au is a new way to search for Doreen real estate for sale and properties to rent in Melbourne. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

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20 ways to get more leads and grow your business

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20 ways to get more leads and grow your business

With so many marketing opportunities and strategies out there it can be tricky to know where to focus your energy and funds. To help point you in the right direction we’ve come up with 20 ideas to consider when looking to generate new leads for your real estate business.

1. Build real estate referral networks from business partnerships. A fantastic way to expand your referral business is to establish relationships with bankers, finance brokers, lenders, land developers and insurance agents and other professionals that typically have relationships with clients looking to buy and sell property.

howtogenerateleads.networking

2. Use Twitter strategically to find new followers that are local to your area. Introduce yourself and engage with your followers on a daily basis to keep your business front of mind which will hopefully create new leads.

3. Drive more traffic to your website by boosting your SEO ranking by linking your website to other sites.

4. Start a blog to showcase your industry knowledge and expertise, keep clients engaged and updated, and drive more traffic to your website. Some good agent blogs to check out:

5. Strategically reconnect with past clients, family and friends by phone and email to see if they require your professional expertise or know anyone that does. This can work wonders for your referral business. 

6. Use direct mail marketing to target leads in a specific location. Real estate postcards of ‘just listed’ and ‘just sold’ properties are a cheap and effective way to stay in touch with past clients and encourage new local leads to get in contact with you.

howtogenrateleads.directmail

7. Previewing property is a cost effective way to rapidly expand your client database, to grow your listing inventory and generate more leads.

8. Use pay-per click advertising, such as Google Adwords, where you pay to be found in search engines which helps increase traffic to your website and online enquiry.

9. Create a monthly or quarterly email and direct mail newsletter to communicate your expertise and valuable real estate insights to old, current and prospective clients. Newsletters remind past clients that you’re still in business, that you know what you’re talking about and makes them more likely to come back to you in the future and send you referrals.

howtogenerateleads.newsletter

10. Get organised. Once you have a good flow of leads coming in you should acquire a customer relationship management (CRM) system to help organise your leads contact details, and to record and schedule follow ups to make sure you capitalise on your pool of leads as often and effectively as possible.

11. Run Facebook ads back to your landing pages.

12. Organise a group of local business owners and hold a fundraiser for charity where you can meet the locals, and hand out business cards and business pens.

13. Hold competitions and giveaways for your social media audience to build up positive word of mouth, page likes and shares.

howtogetmoreleads.like

14. Sponsor a local football team, animal shelter, little athletics or music school. Sponsorship can be a great way to build up community good will around your brand and create lasting and loyal connections with the locals.

15. Attend industry conferences and real estate events. Pass out your business cards to agents from out of town and let them know you pay for referrals and for them to contact you if they have any clients looking in your region and vice versa.

16. Provide up to date and unique content for your listings, update your data frequently and offer a multi-platform experience to potential clients to help convince them to trust you with their sale or purchase decision.

17. Use Instagram effectively to market your business. One good idea for Instagram is to produce short testimonial videos from satisfied clients. 

howtogenerateleads.interview

18. Generate new leads by LinkedIn crawling.

19. Speak at local school career events or real estate training courses. Remember to record any speaking engagements you have and post the videos to your YouTube channel. This will assure clients you know your stuff and shows that you give back to your local community.

20. Continue adding your listings to Homely for free!

The key to growing your business, depending on your resources and size, is to select between one and five of the above strategies and focus on following them through until you start seeing some results. The worst thing you can do is over extend yourself by trying to do too much all at once.

Do you have a tip or tactic for lead generation that we missed? Please add it to the comments below. 

 

Happy selling!

From the Homely Team

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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