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5 ideas to kick-start your marketing this spring

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5 ideas to kick-start your marketing this spring

It can be easy to fall into the habit of using the same old marketing strategies month after month. But when it comes to the busiest time of year in the property market you cannot afford to become complacent with your marketing efforts, as you run the risk of missing out on lots of extra business.

Here are five fresh ideas that'll kick-start your marketing this spring selling season.  

Seasonal competitions

Competitions are a great way to re-engage and reward your database and social media followers during spring. Competitions are a good opportunity to get creative and have fun interacting with people through your marketing.

Kudos to O’Brien Real Estate Chelsea for their inventive Father’s Day Competition (image below) where sharing your best dad joke was part of the entry requirements on social media.

Other seasonal competitions could involve an AFL grand final double pass, spring garden photography contest, Oktoberfest, family passes to the Royal Melbourne Show, Movember fundraising, spring cleaning product bundles, the sky’s the limit!

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Letterbox drops

In the age of digital marketing, direct mail can seem old-fashioned, but I believe it is one of the most effective ways for agents to communicate with potential sellers.

Letterbox drop a market report flyer or postcard outlining the 12-month growth in unit and house prices, record sales, recent sales and upcoming auctions in the area. This data might just be the push someone sitting on the fence about selling needs to take action and contact you for an appraisal.

Alternatively, letterbox drop a magnetic monthly calendar of upcoming local events this spring. This is something people will hold onto, especially mums and dads who are always in need of school holiday activities. Don’t forget to include a call to action down the bottom!

New social strategy

Seeing as 83 per cent of Australian millennials intend to buy a home in the next five years it’s important to explore new ways to reach and connect with this burgeoning audience of buyers and sellers.

Get in the habit of posting personalised video property tours of your listings to Snapchat. Consider live streaming auctions to Facebook. Create Instagram TV customer testimonial videos and post Instagram stories linking to your blogs, behind the scenes pics at the office and listing sneak peeks. All these ideas will allow you to connect with your audience on several platforms more frequently on a more personal level.

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How to become an Instagram caption pro

Content is key

‘Tis the season where more people are buying, selling and seeking real estate advice online than any other time of year. Therefore, September through November is the best time to ramp up your online content production and promotion.

Start drafting a number of resources to share weekly with your email database and put bit of paid promotion behind on social media to grow your following.

Potential blog ideas-

  • 18 reasons to sell your home in spring 2018

  • Home staging checklist for a springtime sale

  • Essential spring cleaning tips for vendors

  • 8 things to do this school holidays in [your suburb]

  • The best value-add renos before selling in [your suburb]

  • [Your suburb] house prices & property trend report

Give back

A great way to raise your profile around the neighbourhood, at the same as doing something altruistic for the local community, is to give back this spring. Run a fundraiser for a worthy cause, sponsor a community event or sports club, hold a free first home buyer seminar or get involved in volunteering at the RSL or a charity shop.

For example, McGrath Croydon has an innovative fundraising idea (see image below) giving a vendor the chance to donate the commision from the sale of their home to the local footy club.

Joining events and fundraising for causes close to your heart will help locals get to know you and illustrate that your business truly cares for the community it services. This will make locals much more amenable to future marketing messages and knowledgeable about the go-to real estate brand when it comes time to sell.

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Hopefully these ideas inspire you to try something new and creative for your marketing campaigns this spring. For more ways to get ahead take a look at our guide to effectively prep vendors for a spring sale.

Happy selling!

The Homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Penrith real estate for sale and properties for rent in Sydney.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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How to delight clients & keep them coming back

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How to delight clients & keep them coming back

We all know that return business and referrals are the lifeblood of the most successful real estate agents and businesses.

It’s always good to remind ourselves that during your career buyers will eventually become sellers and sellers will become buyers in a continuous loop. So why not take every opportunity you can to impress and leave a lasting impression on all your clients to encourage return business.

Be responsive

It’s so important not to leave any potential clients hanging. While I was house hunting, I lost count of the number of times I would fill in an online enquiry form for a property and hear nothing back from the agent or they’d get back to me with a brief email a week later. This really isn’t a good look for their time management and customer service skills, especially when time is of the essence and buyers are trying to plan their weekend inspections and auction itinerary.

Set yourself a timeframe for which you aim to get back to all new leads and online enquiries by. This may be within 30 minutes, an hour or maybe even 12 hours of receiving the lead, you probably have a realistic idea of what will be achievable for you and your workload.

It’s a good idea to set up auto replies to your emails, so even if you’re really busy the new client will receive confirmation that their message has been received and you’ll get back to them shortly.

Taking the time to make a phone call for enquiries is the best way to introduce yourself to potential clients and start building up rapport and trust. Another advantage of the phone call follow up is you’ll be able to qualify them so much more easily from their tone of voice and willingness to have a chat compared to email and text message conversations.

Be helpful

One great way to leave a strong impression on clients is to assist them in every way you possibly can from the beginning right through to the end of your business transaction.

Show off your local market knowledge and willingness to be helpful early on at open for inspections by putting together and sharing a property report with clients. Include suburb demographics, an amenities map, comparable recent sales and median prices, basically anything that will help a buyer feel better informed and more confident to buy the property.

Assist vendors with presenting their home at its best by introducing them to a home staging, Feng Shui or decluttering professionals. They'll be impressed by not only your industry connections, but how you have their best interests in mind to achieve the best outcome possible.

Help both vendors and buyers with their moving arrangements by endorsing a reputable local moving company that you have worked with in the past. You could even negotiate a special rate for your clients with a local mover in exchange for referring them a lot of business.

For buyers planning on renovating their new purchase or sellers wanting to renovate before selling, you should have a contact list of local tradies to assist them with organising the reno.

Be appreciative

One of the most valuable ways to delight clients is to show your gratitude for their business in the form of a thoughtful gift. This doesn’t have to be anything spectacular or too expensive for your business. The more customised the gift the better, but a card and a bottle of bubbly is always nice if you’re unsure what to get.

Perhaps the clients mentioned they will be renovating their new home, so a Bunnings voucher would be greatly appreciated. Maybe they talked about their love of gardening so a nice plant or tree seedling would be a nice present for their new garden. Better yet, go above and beyond the call of duty and show up on moving day with a pizza and the gift in hand.

A week after I moved into my new place it was so nice to find a beautiful housewarming party starter pack hamper with a personalised thank you card on my front doorstep from Chisholm & Gamon congratulating us on our purchase. It contained locally sourced yummy nibbles, a timber cheese platter and a bottle of champagne. So classy! It’s unexpected surprises like this that people will remember and tell others about when they're in need of a real estate agent.

Don’t forget to nurture existing emotional connections with your client base to incite long term return business. Fun ways to follow up and keep in touch with old clients is to send them birthday or Christmas cards, Easter eggs or an anniversary gift of the purchase/sale date.

Having consistent and responsive communication, going out of your way to be extra helpful and surprising clients with a closing gift will put you on the right path to teeing up return business for years to come.

Happy selling!

The Homely Team

About homely.com.au:

Homely.com.au is a new way to search for Sandgate real estate for sale and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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