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10 ways to generate more leads this autumn

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10 ways to generate more leads this autumn

It’s common knowledge that buyers and sellers are typically more active in real estate when the weather warms up, flowers are in bloom and properties present at their best, but this doesn’t mean that as the temperature cools off this autumn that your business has to as well.

Here are ten marketing ideas to try out this season to help you meet new potential clients and generate hot leads in your service suburbs.

1. When it’s too chilly to leave the house use the extra time you spend indoors to catch up on your writing commitments. Show off your real estate knowledge by writing a home buyers or sellers guide to promote on your blog or social media channels. Alternatively, you could put together an email newsletter that showcases why cooler months can be a great time to buy or sell a home, citing reasons such as less competition, faster sales, gardens look their prettiest and lower reserve prices.

2. Get in touch with local home maintenance businesses and let them know you’re happy to refer your clients to them and you’d love for them to return the favour. You could even put together a flyer drop or social media update with a home maintenance checklist. Include tasks to be completed before winter (e.g. gutter cleaning, roof repairs, leaf blowing, gas heater servicing etc.) with the contact details of reputable local home maintenance vendors. See if you can arrange a small discount or giveaway with vendors to grab the attention of readers, it never hurts to ask.

3. April 3, 2016 marks the end of daylight savings in the ACT, NSW, SA, TAS and VIC. Touch base and help out your former and current clients by sending a friendly postcard reminder to set their clocks back an hour on April 3.

4. Head to garage sales on the weekend in your local area. Garage sales indicate that the homeowner is de-cluttering and may be preparing to sell up or move somewhere new. So they may be in need of your services. At the very least, you might pick up a lead or maybe a bargain or two!

garage sale

5. For many Aussies, autumn means one thing: the footy’s back. Not only is the AFL back on, but local football leagues and soccer club seasons kick off. Give back to the community by sponsoring a hot jam donut truck or coffee cart to attend local games. Better yet, serve up the coffees and treats yourself to meet and chat with potential clients during half time. You can also have mini branded footballs made up with your company logo and contact details on them to hand out at games so people can easily get in touch.

6. Autumn is the perfect time to quickly check in with past clients and hot leads by dropping off seasonal gifts. Keep visits short, sweet and conversational, or simply leave a handwritten note. The purpose of the gift is to simply keep you top of mind and remind clients that cooler months are a great time to sell or buy. You could drop off some Easter eggs in the lead up to the Easter long weekend or a tin of ANZAC biscuits before ANZAC day.

anzac buiscuits

7. Ask past clients to write a review on your Homely Agent Profile. Having many glowing reviews gives incoming online leads reassurance of your capabilities and makes them more likely to choose you over the competition.

8. Collaborate with local store owners who may be seeing a dip in their business come autumn (I.e. ice cream stores or surf shops) to create a coupon. In exchange for a 10 per cent discount at their store offer to cover the cost of the mail out in your neighbourhood and the printing of the branded postcard coupons to bring in more business for you both.

9. Write several detailed suburb reviews to demonstrate your local area expertise and knowledge of the marketplace. You could talk about what makes the area great for families/student/young professionals/retirees, and what access to public transport, schools, parks, cafes and shops is like there. To write a review visit the Suburb Reviews page, search for your location and click the 'Write Review' button.

10. All around the country autumn marks school holidays on the calendar. A great way to enter the good graces of local families is to create a colourful map of your local area marking the best playgrounds, bike paths, swimming pools, ice rinks, parks and other places where activities of interest are on during the school holidays. Distribute the maps in a local mail drop to display your extensive local knowledge. 

When it comes to a slower real estate season you need to be poised to take extra steps to ensure you have quality leads in the pipeline. We hope these marketing ideas have helped to get your creative and more inventive lead generation juices flowing for the cooler months ahead.

 

Happy selling!

From the Homely Team

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney and across Australia. With over 330K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our suburb reviews and Q&A pages to see what everyone is talking about!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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8 step guide to quality marketing in property management

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8 step guide to quality marketing in property management

Traditionally the goal of advertising and marketing a rental property has been to get it leased, but if done well you can leverage your exposure to help win more business for your agency.

Why is quality marketing in property management important?

Highlighting the importance of quality marketing to your landlord will not only assist them in getting their property leased quickly and for potentially more money, it will ultimately give your agency free exposure to new clients.

Pushing paid marketing and advertising on your landlord will not only maximise your profit on each management, but also help you lease properties quicker and give you a superior position in the marketplace. It’s also important to remind landlords that all the marketing and advertising expenses incurred while leasing their property is an immediate tax deduction come tax time (ATO Guide for rental property owners 2015).

With interest rates at an all time low many tenants are purchasing investment properties to make the most of the tax benefits from renting them out, and then renting a property to live in for themselves. That’s evidence enough to make sure you put effort into your marketing and advertising to impress anyone viewing your ads as they could potentially become your new landlords.

With the internet at our fingertips it's important to showcase your client’s home in its best light so you can attract as many potential tenants to the inspections as possible and also to avoid being outshone by your competitors.

Maximise your property listings and agency's exposure with quality advertising and marketing with the below eight recommendations:

1.  Professional photography.

Gone are the days of taking a few photos on your digital camera and hoping they’ll attract quality tenants, as computer savvy consumers are now expecting more from real estate portals and agents.

While they say kitchens sell homes, in the rental world professional photography is the key to attracting plenty of people to inspections and getting a property leased to quality tenants quickly. Good quality photos will make the property look bigger, lighter and show it off in its best light!

Based on a standard three bedroom home in Melbourne’s South East on homely.com.au, a property with professional photography compared with basic low quality photography had 75 per cent more views on homely.com.au than one with lesser quality photography.

2. For lease board.

Erecting a for lease board not only makes it easier for potential tenants to find the property, it's also free advertising for your agency; especially when there is a leased sticker on the board!

3. Written copy.

Agents are known for long winded written description essays in ads, but these days professional photography should be doing all the talking for you.

Instead of rewriting Ben-Hur simply stick to an easy to read format that people will actually be able to get through. Include three paragraphs selling the area, dot points highlighting the property's main features and then two sentences of any extra inclusions or benefits the property or area might have.

4. Social media.

Instagram, Twitter, Facebook and other forms of social media are great tools to market and advertise your properties, but don’t over do it by spamming your followers with just property listings. Instead share quality and relatable content, with only the occasional property listing to encourage likes, sharing and ultimately to win you more business.

Having a ‘listing of the week’ post is a great way to get attention for a property you’re struggling to rent and attract potential tenants from amongst your followers. Plus your client will love the extra exposure.

5. Marketing handouts.

While physical brochures and rental lists might be seen as old school, they’re a great way for potential tenants to remember the property they’ve inspected and encourage them to investigate other properties your agency may have on the books.

Giving each person who comes through your inspections something with your contact and agency details on it ensures they can easily contact you again in the future.

6. Database and email marketing.

Collecting contact details from anyone that inspects your properties is vital to help grow your database so you can stay in touch perhaps using a monthly newsletter to stay front of mind.

Sending a weekly rental list to your database of potential tenants will be helpful to those looking for a new home and help build an ongoing relationship with clients who may one day turn out to be landlords or vendors for your agency.

7. Virtual inspection videos.

A video walk through on your ads is a great way to showcase your property listings and really show off their best features in a way that a photograph cannot.

Many sales agents have been using video walk throughs on their property ads for a while now, but by using video walk throughs in your rental listings it could help set you and your agency apart from your competition, which will impress potential clients looking at your property ads.

8. Marketing your success.

Property management can sometimes be a thankless job, but when you’re praised make sure you shout it from the rooftops! Advertise it on social media, in listing presentations, record your clients’ video testimonials for your social media platforms and website, or even put it on a big sign outside your office.

Homely Premier Agent is also a revolutionary way for you to share your success with potential clients. It showcases all your reviews along with a success map of all your recent leased properties to help you cement yourself as an expert in your area, which will ultimately help to win you more business.

We hope these eight steps will guide you in successfully leveraging your marketing and advertising efforts to generate more business for yourself and your agency.

 

Author bio:

Rory Cook has worked in the real estate and property management industry as a Property Manager and a Business Development Manager for over four years. He currently is a Business Development professional at arguably Australia’s best looking real estate website Homely.com.au

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney and right across Australia. With over 330K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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4 things successful agents do every morning

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4 things successful agents do every morning

Like brushing your teeth and drinking your morning cup of coffee, there are certain morning routines and rituals that the most successful and productive agents have in common.

As the old saying goes ‘Rome wasn’t built in a day’ and a successful real estate business most definitely can’t be built in a day either. So it’s important to remember every seemingly small admin task, blog post idea and every follow up call you make puts you one step closer to further business growth and sets you on the path to success.

We all know that effectively running a real estate career and agency lies in a mountain of details, procedures and daily tasks. The key to having a successful one is to give particular focus and regular attention to the four following areas that are the life blood of your business.

What four things do successful agents do every morning?     

1. Set and review goals.

A great way to start the day is to sit down and spend some quality time thoughtfully planning out your daily strategy. Note down what you want to achieve for that day and set very specific achievable goals for yourself. You could use an old fashioned pen and paper to-do list or time management app (like Wunderlist, Toggl or MyLifeOrganized) to prioritise tasks (whatever works best for you). On your to-do list decide how much time you’ll spend on each task based on the time you have available and the urgency of each task. Don’t forget to schedule in some buffer time for interruptions and coffee breaks.

It can also be a good idea to make time each week, perhaps on a Friday or Monday morning, to review your longer term goals and projects, and to track the progress you’re making. This way you’ll either feel satisfied that you’re making progress or you’ll know you have to dedicate more time to the project the following week.

2. Tackle admin work.

The huge amount of mundane day-to-day tasks needed to keep a real estate business running smoothly can seem overwhelming at times. Sometimes you just have to bite the bullet and get the boring things out of the way and get on with your day. Using each morning to chip away at some admin tasks can not only keep the huge pile of paperwork on your desk at bay but also helps to remind you of other tasks that may have been put on the back-burner that need your attention.

Returning every email, phone, text or website enquiry that came in overnight is one of the first things you should do. Next, attack the paperwork, such as contracts, agreements and rental records, then file them away in the appropriate file. Lastly, jot down your meetings, upcoming open houses, inspections or phone calls you have for the day and prepare whatever you need for each one to go off without a hitch.

3. Focus on lead generation.

You should always make some time, no matter how brief, to focus on lead generation in the morning. Take a second to organise your database. Even if you only update 10 records that day you’re still making progress. You could try reaching out to homeowners with expired or private sale listings and see if they need your assistance. Alternatively, take 10-15 minutes to reconnect with an old client. See what their current situation is or if they know anybody in need of your services to up your referral business.

4. Spend a moment on marketing.

The most successful agents make time every day to work on promoting themselves and their business. In the morning, take a moment to review your marketing strategy and update your tactics as required. For instance, you could update your agent profile on Homely by refreshing your sold properties, writing a review for your suburb, contributing to a Q&A topic or connecting with your followers. Other marketing tasks could include planning out your social media updates for the month and ad spend. Finalising the design for your marketing collateral and business cards. Brainstorming ideas for your blog. Updating the information on your website by adding in neighbourhood events, info for upcoming open houses, refreshing your listing photos and updating the sold properties.

Getting into the habit of planning out your day and tackling a few of the above tasks every morning will help to boost your efficiency and productivity for the rest of the day. Developing a business focused morning routine helps to bring in a steady stream of leads and has a great effect on your businesses growth.

 

Happy selling!

From the Homely team

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Melbourne. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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4 ideas to attract and engage with potential clients

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4 ideas to attract and engage with potential clients

Knowing how to attract and engage with new and potential clients can seem to be an overwhelming and just plain difficult task at times. The most successful agents continuously look for and try out new methods and activities to generate more leads, build up their brand, and engage with potential business.

We've come up with four new tactics to try out to not only gain new leads and more business but also to build up your brand and reputation as the go-to agent in your neighbourhood. 

Showcase your listings

After you add a new listing to your site and Homely, add images of the most impressive and appealing features to your Facebook or Pinterest boards. You could try creating and updating different kinds of albums to show off different styles, features and amenities. Such as newly renovated kitchens, spacious bedrooms or outdoor entertainment areas. Then you can share the album or board with clients that mention they are looking for that particular feature in their next home. Potential clients will love to see the interesting ways in which you'll be promoting their property and drumming up interest.

Start conversations online

A great way to scope out and engage with potential clients is to contribute to online discussions and forums about your local neighbourhood and community. Jump on Homely’s Q&A forum and start answering questions and conversing with people that are curious about your area. This allows you to further build up your reputation as a local area expert and its real estate by sharing your knowledge and advice with a new audience.

Also, consider adding your own questions to Q&A forums that you find clients frequently ask about moving to your neighbourhood and the real estate market there. This will be beneficial for your brand and business when people are researching your suburb and they frequently come across your name and useful advice in posts.

It can also be helpful to set up email alerts on Google for specific keywords about your neighbourhood, popular places in the area and surrounding suburbs. This way you can be notified when discussions about your region begin and seize the chance to contribute advice and information swiftly when the forum is running hot.

Encourage ratings and reviews

Can you think of the last time you bought a new product or used a service without first researching it online and reading customer reviews? Most smart consumers couldn’t and home buyers and sellers are no different. They will be thoroughly checking you out online before they contact you. Most people will choose their real estate agent based on the experiences and feedback of other home buyers in reviews they read on the net.

Online reviews are the new word-of-mouth advertising. So it is important that when clients look at your online presence they see evidence of satisfied customers and the good work you’re doing. If you don’t have many reviews encourage current and past clients to post reviews on your website and social media channels. Some agents even go as far as incentivising clients to write reviews with gift certificates.

When requesting reviews ask clients to include specific and detailed information about why it was so good to work with you, rather than just saying you did a great job. Potential clients want to gain a better understanding about how and why you do a great job. Also keep in mind that responding to reviews publicly is a worthwhile habit to get into. Consumers really like to see that personal touch from you and knowing that you are accessible and active online.

encourageratings.leadgeneration

Neighbourhood networking

Join local organisations and clubs, such as the PTA at your child's school, Scouts or Girl Guides Australia, Rotary Club or Meals on Wheels, coach at AFL Auskick or volunteer at community events to network with people in your neighbourhood. You’ll not only meet people who might be looking to sell in your area, locals often know of other family members and friends looking to move into their area and connect them to you. Building relationships with locals is also a good chance to build up your brand and reputation as an active, engaged and informed member of your community and the go-to agent for real estate queries and enquiries.

volunteers

We hope these four ways of attracting and engaging with potential clients come in handy for building up your reputation and generating new business. You can start by sharing your expert advice with our online community today by writing a suburb review or answering someone's burning question

 

Happy selling!

From the Homely Team

 

About Homely:

Homely is a new way to search for property to buy and rent in Australia. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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