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real estate technology

The complete package: Property marketing must-haves

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The complete package: Property marketing must-haves

Over the last decade, the real estate industry has shifted dramatically with most consumers now relying on online services to shop around.

As marketers, we must adapt to the ever-changing industry, pushing the boundaries of what agents can use to maximise the impact of their property listings on buyers. Combining various mediums to create a full and engaging picture for buyers is key to getting them to enquire and in the door at inspections.

In sales, the importance of first impressions cannot be understated and so it’s vital to work hard on perfecting the ultimate combination of products to get your listing to stand out in a crowded online marketplace.

At Urban Angles, we were fortunate to recently work with an agent on a Brighton residential sale that employed a clever marketing strategy. Taking advantage of traditional and new technologies, the campaign resulted in record breaking results for the suburb.

Using this sale as a case study, here’s our guide to using the right marketing tools to elevate the success of your campaign and foster record breaking sales results.

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Choose the right photography package

It’s crucial to understand what suits your listing and how you wish to have the property portrayed online. Photography is the first thing buyers look at, which is why you want your listing photography to look its absolute best and showcase the right features.

From photographers, floorplanners through to stylists, you’re best off turning to an experienced team who understands your market to get your listing photography spot on. Rely on the pros to assist in choosing how to best promote your listing and to achieve highly professional and attractive results.

It’s not your job to know what would work and look best for your marketing campaign. A professional real estate marketing team will help you decide what would suit your specific listing and be able to advise you on what photography package options will work within your vendor’s budget too.

In the case of the Brighton residence, the vendors recognised that this property needed to be captured at both day and dusk to be shown off in the best lighting. They also had the property brilliantly styled to really give it a freshness and wow factor.

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Use video to elevate your online presence

With video accounting for 74% of all internet traffic in 2017, this is anticipated to increase to 80% by 2019, and with people spending on average 2.6x more time on pages with video than without, videos need to be part of every listing campaign.

Buyers are now expecting videos and as vendors are becoming more and more social online there is an ever-increasing demand for shareable video content.

Picking a great video team for the right property is hugely important. If executed poorly, a low-quality video can make a place look small, dark or uninteresting. Great property videos add to the marketing campaign by selling lifestyle perks or tapping into a buyer’s emotion.

Key elements of a great listing video:

  • Showcase what’s unique, interesting and/or appealing about the residence.
  • Evoke a feeling or lifestyle over and above the photography alone.
  • Feature high-quality footage captured on professional equipment.
  • Include engaging music selection that appeals to a broad demographic.
  • Agent details and a call to action.

The Brighton residence gained the exposure and attention it deserved using our Prestige Video package capturing the essence of the property over an entire afternoon (example below). 

Give buyers a real sense of your home with a 3D tour

There has been a lot of talk about Virtual Reality (VR) content in the real estate marketing industry of late, as the technology brings a fantastic new way to engage with the market.

Statista.com forecasts an unprecedented 900% increase (yes, 900%!) in the worldwide market for VR content by 2020 – that’s a market size of $143 billion US. That’s an astounding figure, and it clearly demonstrates where online content and marketing is headed.

We’ve recognised the promise of VR and have become a leader in virtual tour technology in real estate having built out own platform, Virtual Inspector 3D. Our VI3D opens doors to buyers locally as well as interstate and offshore allowing full access and an intimate understanding of a listing without having to physically see it.

We incorporated this technology into the Brighton residence campaign and we think the results speak for themselves. Increased view times, better engagement and access to remote buyers, what more could an agent want from their campaign!

Brighton residence 3D tour

Brighton residence 3D tour

VR tech, like the Virtual Inspector 3D, is the ultimate marketing tool. It not only showcases a virtual property tour but your existing marketing material, including photo gallery, video, floorplan, property details, location and an enquiry tool.

With the VR capabilities of Virtual Inspector 3D potential buyers can view a home tour in a VR headset, and it’s compatible with any Google Cardboard Viewer or Samsung Gear VR viewer.

We hope these tips on selecting the right marketing tools for your listings help to elevate the success of your future campaigns and leads to the achievement of impressive sales results.

For more tricks to nail your marketing campaign take a look at these home staging tips and what to avoid in listing descriptions.

Company bio:

Urban Angles are property marketing specialists providing residential and commercial photography, floorplans, video, web programming, 3D visualisation & design.

Our creative edge, advanced digital technology and superior image quality attracts buyers and gets sales results. Urban Angles are commissioned by Australia’s leading property groups, agents and builders.

About homely.com.au:

Homely.com.au is a new way to search for Booragoon real estate for sale and properties to rent in Perth. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

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We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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8 productivity boosting tools for real estate agents

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8 productivity boosting tools for real estate agents

Agents are masters of multi tasking, prioritising and wearing a number of different hats to run their business smoothly. However, at busier and more stressful times of year sometimes for even the most successful agents the to-do lists, emails, voicemails and paperwork can start to pile up.

So, we’ve put together a short list of eight of the best tools to get onto, if you’re not already, to boost productivity and increase your organisation at work.

LastPass

Do you ever lose track of or mix up your passwords? If you do, LastPass is here to help. Once set up it securely stores all your passwords in one convenient location where you can automatically log in to any site you’ve saved at the click of the mouse. You'll never have to reset and remember multiple passwords or enter your login details over and over again when switching between different devices. Set LastPass to your homepage or favourites menu and you're good to go. From today, there’s only one password you need to remember, the master password to your LastPass account!

Evernote

Evernote is a note-taking app that conveniently syncs your notes across all your devices, so you’ll never lose track of a to-do list or notes from meetings with clients again. You can also upload images from your computer or phone, record voice memos and make the content of PDF files searchable, so you can easily take snaps of property features clients don’t like during a walkthrough and refer back to them and alongside your notes later.

Google Apps for Work

What a lot of people don’t realise is that Google Apps provides its users with a whole suite of online tools for working collaboratively, to store information and communicating more effectively. Google Apps for Work gives you the ability to store, access and share different types of documents instantly from the cloud, share calendars with colleagues and even hold video meetings with Goggle Hangouts. Think of the time you'll save by switching from offline programs like Microsoft Excel, PowerPoint and Word emailing draft files back and forth to clients and colleagues, to Google docs, slides and sheets, where you can work collaboratively on files at the same time and easily review changes.

Trello

Trello is a project management tool for individual or collaborative projects that uses a virtual bulletin board format. If you’re a big list maker and a visual learner Trello will become your new best friend. Using to-do cards on different boards users can add comments to each project, upload files, make checklists, assign team members to tasks, be notified of changes and set due dates. 

Use Trello to track your progress on personal projects, your social media strategy, marketing plans and follow ups with different clients or to collaborate and communicate with buyers and sellers. The program is also a great motivator as you can get satisfaction from clearly tracking everything you’ve achieved that day, week or month and so on, and importantly see what still needs to be done.

Slack

Slack is an internal messaging tool that streamlines interoffice communication. It reduces the need for lengthy email threads, text messages, meetings and even face-to-face desk side discussions, giving you more time to focus on getting the important things done. You can access it anytime anywhere, with compatibility for mobile, desktop apps and the web. 

The great thing about Slack is that it archives all your team messages, shared documents and private discussions into the one searchable platform. Best of all, you can also integrate services you already use (such as Twitter, Facebook, Google Drive and Trello) into Slack, giving you notifications and updates from them, putting all your internal and external communication in one convenient place.

Hootsuite

Hootsuite is a great social media management and scheduling tool for time poor agents. You can manage, compose and schedule posts for all your different business social sites (such as Facebook, Instagram, Twitter, Google+, WordPress, Foursquare and LinkedIn) all in the one dashboard. You no longer have to waste time manually updating all your social media accounts throughout each day. Boost your productivity by setting aside an hour or two weekly to write and schedule all your updates for the coming week. It has an easy to use all-in-one tab interface where you can monitor your posts, scheduled posts, mentions, messages and more by adding in different streams.

Boomerang

Similar to Hootsuite but with emails, Boomerang for Gmail saves you time by allowing you to draft and schedule emails to be sent at the perfect time. There’s also a great reminder tool that lets you know if you haven’t heard back from a particular client or contact. It also can remind you to make sure you follow up again within a specific time frame, so no messages or hot leads slip through the cracks.

Snapseed

This is the app you need for all those listing photos you take on the go, and you don’t have time to go back to the office and crop and edit them on your computer before uploading them to your website. Snapseed allows you to easily edit photos from your iPhone or Android device and export them as high res images within minutes.

These handy tools will help to increase your organisation skills and time efficiency throughout your working day. For more time saving tech, check out these seven handy apps for agents. What other productivity boosting tools do you find useful? Please let us know in the comments below.

Happy selling!

From the Homely Team.

 

About Homely:

Homely is a new way to search for Richlands real estate for sale, and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our suburb reviews and Q&A pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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5 Facebook tools real estate agents should be using

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5 Facebook tools real estate agents should be using

There’s no doubt Facebook is one of the most beloved and user-friendly social networks of today, 968 million daily active users worldwide can’t be wrong!

Many agents use social media with different objectives in mind. For Balmain based agent Ben Munro Smith social media ‘isn’t all about selling, it’s about being part of the community, supporting local business and connecting with people’.

Facebook in particular ‘helps the community get to know you and in return helps you to understand them’, Ben says.

Due to the constantly evolving nature of Facebook it can be difficult for users and agents alike to keep up with the new tools and features available that could potentially make our lives that little bit easier.

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Here are five Facebook hacks that can help optimise and simplify the management of your agency’s Facebook page:

1. Archive content to share later.

Use Facebook’s ‘Save’ bookmarking feature to archive and curate relevant content for your page. This is a particularly useful if you’re following the 70/20/10 posting rule (where 70 per cent of posts come from your brand and add value to your community, 20 per cent of posts come from others and 10 per cent have a promotional purpose). Meaning you no longer waste time endlessly scrolling and searching for that interesting article or video you saw, as you’ll already have it in your ‘Saved’ items.

To save an item select the drop down arrow in the upper right-hand corner of the post and click ‘Save’. Access your bookmarked items in the ‘More’ tab in the app or on the left-hand column of the web browser under ‘Saved’.

2. Add a call-to-action (CTA) button.

Facebook allows you to add a CTA button on bottom of your cover photo. You have seven different button options to choose from to add the URL destination of you choosing. This is a brilliant way to drive traffic from your Facebook page directly to your website.

Add a CTA by clicking on ‘Create call-to-action’ on your page’s cover photo, select the button type and add the URL. To check how much traffic is going to your URL destination click the drop-down arrow on your button to ‘View insights’.

3. Find out the ‘real’ engagement level of your posts.

If you’ve ever been disappointed with a low amount of interaction on a particular post don’t get too disheartened. These numbers can be deceiving and low amounts of likes, shares or comments don’t necessarily mean your post wasn’t engaging.

To get a quick snapshot of a post’s performance click on ‘People reached’ at the bottom left of the post. Here you’ll be able to see deeper metrics, like the number of clicks, views, unlikes and hides to get a clearer picture of interaction levels and the posts overall performance.

Try pinning important posts to the top of your timeline to increase visibility and engagement. To pin a post click the downward facing arrow in the top right corner of it and hit ‘Pin to top’.

4. Schedule posts. 

A great way to keep your stress levels in check and save time is to use apps like Buffer, dlvr.it and Hootsuite to schedule all your updates in advance. This ensures updates go out at the optimal time and you don’t have to stress about being at your computer 24/7.

You can also schedule, backdate and set posts to expire at a certain date on Facebook.

To schedule a post use the drop down menu next to ‘Publish’ and select the date and time you want it to be published. You can schedule posts to go up within 10 minutes to six months’ time, which is great if you want to take some time off.

5. Remote log off.

Did you know you can remotely log off of your Facebook account? If you can’t remember whether you logged off or not or if you accidentally leave your Facebook session active on a friend’s device or public computer, don’t stress because you can easily log out from a mobile device or another computer.

Log off remotely by going into your ‘Settings’, clicking on ‘Security’ and choosing edit on ‘Where you’re logged in’ and select ‘End activity’ on the locations you want to log out of and presto you’ve saved yourself from a Facebook prankster or PR disaster.

We hope these tricks and tips come in handy when managing your business’s Facebook page. If you found this post useful please feel free to share it via the links below.

 

 

Happy selling!

From the Homely team

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Brisbane. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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4 things successful agents do every morning

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4 things successful agents do every morning

Like brushing your teeth and drinking your morning cup of coffee, there are certain morning routines and rituals that the most successful and productive agents have in common.

As the old saying goes ‘Rome wasn’t built in a day’ and a successful real estate business most definitely can’t be built in a day either. So it’s important to remember every seemingly small admin task, blog post idea and every follow up call you make puts you one step closer to further business growth and sets you on the path to success.

We all know that effectively running a real estate career and agency lies in a mountain of details, procedures and daily tasks. The key to having a successful one is to give particular focus and regular attention to the four following areas that are the life blood of your business.

What four things do successful agents do every morning?     

1. Set and review goals.

A great way to start the day is to sit down and spend some quality time thoughtfully planning out your daily strategy. Note down what you want to achieve for that day and set very specific achievable goals for yourself. You could use an old fashioned pen and paper to-do list or time management app (like Wunderlist, Toggl or MyLifeOrganized) to prioritise tasks (whatever works best for you). On your to-do list decide how much time you’ll spend on each task based on the time you have available and the urgency of each task. Don’t forget to schedule in some buffer time for interruptions and coffee breaks.

It can also be a good idea to make time each week, perhaps on a Friday or Monday morning, to review your longer term goals and projects, and to track the progress you’re making. This way you’ll either feel satisfied that you’re making progress or you’ll know you have to dedicate more time to the project the following week.

2. Tackle admin work.

The huge amount of mundane day-to-day tasks needed to keep a real estate business running smoothly can seem overwhelming at times. Sometimes you just have to bite the bullet and get the boring things out of the way and get on with your day. Using each morning to chip away at some admin tasks can not only keep the huge pile of paperwork on your desk at bay but also helps to remind you of other tasks that may have been put on the back-burner that need your attention.

Returning every email, phone, text or website enquiry that came in overnight is one of the first things you should do. Next, attack the paperwork, such as contracts, agreements and rental records, then file them away in the appropriate file. Lastly, jot down your meetings, upcoming open houses, inspections or phone calls you have for the day and prepare whatever you need for each one to go off without a hitch.

3. Focus on lead generation.

You should always make some time, no matter how brief, to focus on lead generation in the morning. Take a second to organise your database. Even if you only update 10 records that day you’re still making progress. You could try reaching out to homeowners with expired or private sale listings and see if they need your assistance. Alternatively, take 10-15 minutes to reconnect with an old client. See what their current situation is or if they know anybody in need of your services to up your referral business.

4. Spend a moment on marketing.

The most successful agents make time every day to work on promoting themselves and their business. In the morning, take a moment to review your marketing strategy and update your tactics as required. For instance, you could update your agent profile on Homely by refreshing your sold properties, writing a review for your suburb, contributing to a Q&A topic or connecting with your followers. Other marketing tasks could include planning out your social media updates for the month and ad spend. Finalising the design for your marketing collateral and business cards. Brainstorming ideas for your blog. Updating the information on your website by adding in neighbourhood events, info for upcoming open houses, refreshing your listing photos and updating the sold properties.

Getting into the habit of planning out your day and tackling a few of the above tasks every morning will help to boost your efficiency and productivity for the rest of the day. Developing a business focused morning routine helps to bring in a steady stream of leads and has a great effect on your businesses growth.

 

Happy selling!

From the Homely team

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Melbourne. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about!

 

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Feature agent: 5 minutes with Matt Roffe

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Feature agent: 5 minutes with Matt Roffe

Our feature agent this week Matt Roffe, Senior Sales Executive and Auctioneer at Ray White Concord, shares his insights into the property market in Sydney's Inner West and the best technologies he uses to grow his business and manage open for inspections.

What areas do you service and what do you think will happen in the market over the next 12 months?

I work in the Inner West Sydney region of Concord. Our office mainly services Concord, Concord West, Breakfast Point, Mortlake, Cabarita and Rhodes. If I had a crystal ball, not only would I be a very rich man, but I'd probably foresee and I also get the feeling that property prices in the area are starting to stabilise. Both home buyers and agents are pretty secure in the Inner West because we have a great variety of properties and price points available, ranging from $350,000 one bedroom apartments right through to $6,000,000 waterfront mansions.

What technologies do you find most useful in building your business and generating leads?

I write a weekly blog and send out a weekly newsletter to my database. I find this to be one of the most valuable business generating tools I have and we've had a great response so far. It was obviously a careful balancing act to begin with, finding the right day, information and number of releases we should do each week. I now have a strong following and we're always looking for ways to add value to the newsletter. For instance we reward our database by inviting them to the first and private openings and prior to market listings. I also run the database and CRM in a very disciplined way where I try to ensure all active contacts and leads are updated daily.

Do you have any go-to apps you use to manage your follow-ups and open for inspections?

My go-to app would have to be Open Home Pro. At each open home, the app allows people to easily register using my iPad. The sign in process asks prospective buyers a number of useful questions including their name, phone number and email, and perhaps most importantly if they’re looking to sell and if they have finance ready. A great feature of the app is at the end of an open, I get a full report with all the visitors’ details and buying statuses. They then receive an automated thank you for visiting message that also asks if they would like a copy of the contract sent to them. I find this question is a great way to determine who the serious and most interested prospects are.

Open Home Pro  sign in page.

Open Home Pro sign in page.

Why do you list with Homely and what do you like about the site?

I list with Homely because I think it allows for a more personable experience. We as agents are always trying to be approachable and offer as personal a service as possible. I find Homely engages our audiences in a way no other real estate enquiry site can. Homely affords purchasers the opportunity to both research suburbs and ask questions that they feel are necessary before making an informed purchase decision. What is even better than that is, Homely allows agents to answer these questions and become the go-to ‘communicator’ for potential leads and purchasers within their specific area.

As a Concord local what sights, cafes or restaurants would you recommend to someone visiting for a day?

I would be ran out of town if I was to name just one restaurant or café. In the Inner West we are spoilt for choice. There is an abundance of fantastic eateries and delicatessens to suit every taste-bud, need and budget. I will say I am a great fan of the Canada Bay Food Truck program running in the area at the moment. There is always something different to choose from and it’s a great way to get outdoors, soak up the afternoon sun and go for a walk, at the same time as getting a great feed.

Take a look at Matt's current listing on Homely at 6 Gale, Street Concord, NSW.


Agent bio:

For Matt, the key to success in the real estate industry is putting the needs of clients first. Matt ensures that he will be with you every step of the way and believes open communication, honesty, integrity and a passion for real estate is what will set him apart.

Matt has a keen eye for marketing and a fresh approach to real estate which will get you the impact you deserve and will enable him to show you the ‘Ray White Know How’. Matt has local expertise and a deep knowledge of Concord, Concord West, Breakfast Point, North Strathfield, Mortlake and Cabarita & Rhodes. Connect with Matt on LinkedIn.

Matt served in the Royal Australian Navy for 8 years as a Mine Warfare Specialist. He served in Papua New Guinea, The Solomon Islands, Singapore, New Zealand and did many tours of the Pacific Islands and Asia. Matt pursued his career in real estate after finding a passion for property during his years in the armed service.

MattRoffebiopic

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.

 

We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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