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Home staging checklist for a speedy winter sale- Download the handy checklist!

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Home staging checklist for a speedy winter sale- Download the handy checklist!

With wintertime traditionally a slower selling season in the real estate market a lot of buyers are tempted to wait until spring rolls around to put their home on the market.

The thinking behind this is that buyers go into hibernation during colder months and are not as willing to attend inspections. Not to mention homes don't look their best on cold and gloomy winter days.

However, there are several advantages for sellers to take the leap in the coldest months of the year.

With lower supply in housing stock, there’s less rivalry from other similar properties while competition remains high amongst motivated buyers. This often means the seller has more room to negotiate a better sale price.

Some property experts even argue selling in winter can work out better for the vendor than in spring.

We’ve prepared the following checklist for you to pass onto vendors to prep their home for a quick top price outcome this winter (download a copy).

Warm = welcoming

  • Ensure heating systems and fireplaces are in tip-top condition.
  • Arrange to have gas heaters serviced, the chimney swept and ducted heating systems cleaned.
  • Use a gap filler on windows or weather stripping on doors to prevent any chilly draughts flowing through the house.
  • Add plush cushions, cosy throw rugs and luminous candles to indoor and patio furniture to create an inviting feel and warming glow.
  • Add a few cheerful pops of colour (i.e. A vase of sunflowers, houseplants, books, an abstract artwork or a bowl of green apples) to your interiors to add character and bring the home to life.
  • Add floor rugs to chilly timber, polished concrete, the patio and tiled flooring for instant warmth.
  • Highlight cosy features at inspections and in property advertising such as patio heaters, floor heating, open fireplaces, heated towel rails and outdoor fire pits.

Tip: Request that potential buyers remove their shoes for inspections so they’ll experience the luxurious underfloor heating for themselves.

Kerb appeal winners

  • Clean out gutters and unblock drains.
  • Rake up leaves and other garden debris.
  • Replace any loose or damaged roof tiles.
  • Mow the lawn.
  • Prune trees, hedges and shrubs.
  • Weed garden beds.
  • Remove cobwebs from the home’s exterior.
  • Paint the front door a cheery and inviting colour. We like duck egg blue, zesty lime and millennial pink.
  • Repaint or repair the front fence and gate.
  • Lay out a new front door mat.
  • Plant flowering plants in garden beds and window boxes.
  • Add pot plants beside entryways.
  • Pressure wash the driveway, path pavers, deck and front porch.
  • Ensure garbage bins are out of sight for inspections.

Light & bright tricks

  • Clean windows inside and out to let the light flood in.
  • A fresh coat of white paint to walls and ceilings can work wonders to lighten and freshen up dreary interiors.
  • Steam clean curtains.
  • Wipe clean blinds and shades.
  • Open all curtains, shutters and blinds during inspections.
  • Dust lampshades, pendant lighting and light fixtures.
  • Replace light bulbs with warm and higher wattage bulbs.
  • Add a sensor light or lamp sconces to the front porch.
  • Turn on all lighting (lamps, overhead lights, rangehood lights and outdoor fairy lights) for inspections.
  • Introduce large mirrors to maximise natural light in any dark rooms or corners.

Make it sparkle

  • Vacuum and steam clean all carpets and rugs.
  • Clean and polish stainless-steel kitchen appliances. Don’t forget the top of the fridge and canopy rangehood!
  • Refinish timber floors or replace carpeting (if necessary).
  • Regrout tiled flooring and surfaces.
  • Scrub showers, sinks, bathtubs, loos and laundry troughs.
  • Declutter the pantry, cupboards, garage, garden shed and all surfaces to showcase storage space.

We hope this checklist helps put your clients on the right path to a successful winter sale this season.

Download a PDF copy of our Winter Home Sale Staging Checklist to pass onto your clients.

Happy selling!

The Homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Forest Lake real estate for sale and properties for rent in Brisbane.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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Extravagant inspections: 4 creative marketing ideas

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Extravagant inspections: 4 creative marketing ideas

All over the country agents are upping the ante by hosting open for inspection events to promote and sell luxury listings.

From a Cirque du Soleil themed soiree in Forde, a Gatsby themed pool party in Griffith and a designer converted church with harpist, heavenly nibbles and free flowing champagne in Paddington (pictured below), agents are going all out to make their inspections more extravagant to appeal to big ticket buyers.

Images: Black Diamondz Property Concierge,  265 Oxford Street, Paddington, QLD

Images: Black Diamondz Property Concierge, 265 Oxford Street, Paddington, QLD

Out of the box marketing ideas such as these can be a great way to promote not only luxury homes, but all types of properties to engage with and capture the interest of a whole new audience of clients.

While showy events may not be every agent’s cup of tea and are not always within the marketing budget, here are four ideas guaranteed to draw a crowd and get people talking about your open house and business.

Grand final BBQ open

Let’s face it Aussies are suckers for sport and a free snag. So why not try scheduling an open during the AFL or NRL grand finals or other big sporting events. You’ll be surprised by how many people will drop by at half time for a squiz and a chat about the game (and real estate!). Bill the open as a grand final party and invite attendees to don their footy club clobber and colours. If anything, the footy gear will provide a good talking point to break the ice.

Fire up the barbie to delight potential buyers with a complimentary sausage and to exhibit just how good the large patio area is for home entertaining. The smell alone will beckon passers-by and neighbours inside for a look. This idea also works especially well if your listing has a man cave or cinema room with incredible surround sound that you want to showcase to buyers, by broadcasting all the thrills and spills of the big game.

Carnival themed garden party

This is a great idea for a family geared property with a big back yard and during school holidays, when mums and dads are stuck for entertainment ideas. Think free face painting, show bags, snow cones, fairy floss and even a kid-friendly Ferris wheel if space allows.

Create buzz around your carnival open house with a promoted Facebook event and letterbox drop, this way you’ll get to network with other locals on the day who may be thinking of selling too. Even if they don’t come along, they’ll be impressed by the creative lengths you go to for the sake of marketing your clients’ homes.

Don’t forget to share photos of the event on your website and professional social media pages so future clients can also get a glimpse of your innovative approach to hosting inspections.

Invite-only cocktail evening

Send out party invitations to hot leads that have registered their interest in the home and qualified clients from your database for an exclusive viewing. Twilight cocktail parties are ideal if your listing has pretty city or harbour views or exterior lighting that looks its best at night time. It’s also useful for attracting buyers that can’t typically make daytime inspections.

Roll out the red carpet and go the whole nine fancy yards with a string quartet, canapes, waiters and champagne on arrival. Make your VIP clients feel like celebs with red carpet photography, a photo booth and promote a special Instagram hashtag for the event on the night.

By hosting elaborate and exclusive VIP viewings you’ll become known as the go-to agent in your suburb for selling luxury property. You’ve got to spend money to make money, right!

Play up the style

Draw attention to what makes your listing unique by using the interior decor or architectural style of the home as a cue for your open house event theming. For example, if the home has a Spanish flavour why not host a lunchtime viewing with a delicious tapas self-serve platter on offer. For an Art Deco property you could go for a Great Gatsby roaring 20s poolside theme, as did Canberra agent Holly Komorowski in the marketing of the Griffith property below.

Image: @hkrea, 44 Frome Street, Griffith, ACT

Image: @hkrea, 44 Frome Street, Griffith, ACT

For a French Provincial beauty serve up macaroons, brie and crackers, croissants and coffee while playing French music over the sound system to create a magnifique atmosphere for a weekend brunchtime viewing. Go that fun and extravagant Francophile step further by hiring a crepe chef, mime and caricaturist.

If you’re worried about your listing getting lost amongst the competition try hosting an open house event for a change. Think about what specific features make the property unique and develop an inspection theme and time from there.

See also: Six essentials to sell a multi-million dollar property and easy ways to draw more traffic to your inspections.

Happy selling!

The Homely.com.au Team

About homely.com.au:

Homely.com.au is a new way to search for Fairfield real estate for sale and properties to rent in Brisbane. With over 340K listings and 500K local reviews and insights, homely.com.au is a faster and easier way to search for property to buy and rent in Australia.

Check out our Suburb Reviews and Questions pages to see what everyone is talking about.

Don't forget to download our iPhone app!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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10 ways to generate more leads this autumn

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10 ways to generate more leads this autumn

It’s common knowledge that buyers and sellers are typically more active in real estate when the weather warms up, flowers are in bloom and properties present at their best, but this doesn’t mean that as the temperature cools off this autumn that your business has to as well.

Here are ten marketing ideas to try out this season to help you meet new potential clients and generate hot leads in your service suburbs.

1. When it’s too chilly to leave the house use the extra time you spend indoors to catch up on your writing commitments. Show off your real estate knowledge by writing a home buyers or sellers guide to promote on your blog or social media channels. Alternatively, you could put together an email newsletter that showcases why cooler months can be a great time to buy or sell a home, citing reasons such as less competition, faster sales, gardens look their prettiest and lower reserve prices.

2. Get in touch with local home maintenance businesses and let them know you’re happy to refer your clients to them and you’d love for them to return the favour. You could even put together a flyer drop or social media update with a home maintenance checklist. Include tasks to be completed before winter (e.g. gutter cleaning, roof repairs, leaf blowing, gas heater servicing etc.) with the contact details of reputable local home maintenance vendors. See if you can arrange a small discount or giveaway with vendors to grab the attention of readers, it never hurts to ask.

3. April 3, 2016 marks the end of daylight savings in the ACT, NSW, SA, TAS and VIC. Touch base and help out your former and current clients by sending a friendly postcard reminder to set their clocks back an hour on April 3.

4. Head to garage sales on the weekend in your local area. Garage sales indicate that the homeowner is de-cluttering and may be preparing to sell up or move somewhere new. So they may be in need of your services. At the very least, you might pick up a lead or maybe a bargain or two!

garage sale

5. For many Aussies, autumn means one thing: the footy’s back. Not only is the AFL back on, but local football leagues and soccer club seasons kick off. Give back to the community by sponsoring a hot jam donut truck or coffee cart to attend local games. Better yet, serve up the coffees and treats yourself to meet and chat with potential clients during half time. You can also have mini branded footballs made up with your company logo and contact details on them to hand out at games so people can easily get in touch.

6. Autumn is the perfect time to quickly check in with past clients and hot leads by dropping off seasonal gifts. Keep visits short, sweet and conversational, or simply leave a handwritten note. The purpose of the gift is to simply keep you top of mind and remind clients that cooler months are a great time to sell or buy. You could drop off some Easter eggs in the lead up to the Easter long weekend or a tin of ANZAC biscuits before ANZAC day.

anzac buiscuits

7. Ask past clients to write a review on your Homely Agent Profile. Having many glowing reviews gives incoming online leads reassurance of your capabilities and makes them more likely to choose you over the competition.

8. Collaborate with local store owners who may be seeing a dip in their business come autumn (I.e. ice cream stores or surf shops) to create a coupon. In exchange for a 10 per cent discount at their store offer to cover the cost of the mail out in your neighbourhood and the printing of the branded postcard coupons to bring in more business for you both.

9. Write several detailed suburb reviews to demonstrate your local area expertise and knowledge of the marketplace. You could talk about what makes the area great for families/student/young professionals/retirees, and what access to public transport, schools, parks, cafes and shops is like there. To write a review visit the Suburb Reviews page, search for your location and click the 'Write Review' button.

10. All around the country autumn marks school holidays on the calendar. A great way to enter the good graces of local families is to create a colourful map of your local area marking the best playgrounds, bike paths, swimming pools, ice rinks, parks and other places where activities of interest are on during the school holidays. Distribute the maps in a local mail drop to display your extensive local knowledge. 

When it comes to a slower real estate season you need to be poised to take extra steps to ensure you have quality leads in the pipeline. We hope these marketing ideas have helped to get your creative and more inventive lead generation juices flowing for the cooler months ahead.

 

Happy selling!

From the Homely Team

 

About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Sydney and across Australia. With over 330K listings and 500K local reviews and insights, Homely is a faster and easier way to search for property to buy and rent in Australia.

Check out our suburb reviews and Q&A pages to see what everyone is talking about!

We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at marketing@homely.com.au.

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