Agent Advisor Blog

Read about the latest market trends, see unique listings, and get tips and advice for selling Australian real estate.

Viewing entries tagged
time management

4 things successful agents do every morning


4 things successful agents do every morning

Like brushing your teeth and drinking your morning cup of coffee, there are certain morning routines and rituals that the most successful and productive agents have in common.

As the old saying goes ‘Rome wasn’t built in a day’ and a successful real estate business most definitely can’t be built in a day either. So it’s important to remember every seemingly small admin task, blog post idea and every follow up call you make puts you one step closer to further business growth and sets you on the path to success.

We all know that effectively running a real estate career and agency lies in a mountain of details, procedures and daily tasks. The key to having a successful one is to give particular focus and regular attention to the four following areas that are the life blood of your business.

What four things do successful agents do every morning?     

1. Set and review goals.

A great way to start the day is to sit down and spend some quality time thoughtfully planning out your daily strategy. Note down what you want to achieve for that day and set very specific achievable goals for yourself. You could use an old fashioned pen and paper to-do list or time management app (like Wunderlist, Toggl or MyLifeOrganized) to prioritise tasks (whatever works best for you). On your to-do list decide how much time you’ll spend on each task based on the time you have available and the urgency of each task. Don’t forget to schedule in some buffer time for interruptions and coffee breaks.

It can also be a good idea to make time each week, perhaps on a Friday or Monday morning, to review your longer term goals and projects, and to track the progress you’re making. This way you’ll either feel satisfied that you’re making progress or you’ll know you have to dedicate more time to the project the following week.

2. Tackle admin work.

The huge amount of mundane day-to-day tasks needed to keep a real estate business running smoothly can seem overwhelming at times. Sometimes you just have to bite the bullet and get the boring things out of the way and get on with your day. Using each morning to chip away at some admin tasks can not only keep the huge pile of paperwork on your desk at bay but also helps to remind you of other tasks that may have been put on the back-burner that need your attention.

Returning every email, phone, text or website enquiry that came in overnight is one of the first things you should do. Next, attack the paperwork, such as contracts, agreements and rental records, then file them away in the appropriate file. Lastly, jot down your meetings, upcoming open houses, inspections or phone calls you have for the day and prepare whatever you need for each one to go off without a hitch.

3. Focus on lead generation.

You should always make some time, no matter how brief, to focus on lead generation in the morning. Take a second to organise your database. Even if you only update 10 records that day you’re still making progress. You could try reaching out to homeowners with expired or private sale listings and see if they need your assistance. Alternatively, take 10-15 minutes to reconnect with an old client. See what their current situation is or if they know anybody in need of your services to up your referral business.

4. Spend a moment on marketing.

The most successful agents make time every day to work on promoting themselves and their business. In the morning, take a moment to review your marketing strategy and update your tactics as required. For instance, you could update your agent profile on Homely by refreshing your sold properties, writing a review for your suburb, contributing to a Q&A topic or connecting with your followers. Other marketing tasks could include planning out your social media updates for the month and ad spend. Finalising the design for your marketing collateral and business cards. Brainstorming ideas for your blog. Updating the information on your website by adding in neighbourhood events, info for upcoming open houses, refreshing your listing photos and updating the sold properties.

Getting into the habit of planning out your day and tackling a few of the above tasks every morning will help to boost your efficiency and productivity for the rest of the day. Developing a business focused morning routine helps to bring in a steady stream of leads and has a great effect on your businesses growth.


Happy selling!

From the Homely team


About Homely:

Homely is a new way to search for real estate for sale and properties to rent in Melbourne. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about!


We'd like to hear from you!

If you enjoyed this blog leave a comment below and share it with your friends. Please respect the public forum and refrain from posting any expletives or hateful comments as they will be removed. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at


Feature agent: 5 minutes with Ben Munro Smith


Feature agent: 5 minutes with Ben Munro Smith

This week we had a quick chat with Ben Munro Smith from Belle Property Balmain to get some insights into Sydney's property market, advice on what it takes to be a successful real estate agent and the best spots in Balmain worth stopping for a bite.

What kinds of trends are you seeing in the property market in Sydney’s Inner West at the moment?

People are looking further afield than we have previously seen. More and more people are choosing key lifestyle suburbs and then beginning the search for the perfect house. As an agent, this is fantastic because it means we get to work with people from all over Sydney. The Balmain Peninsula has so much appeal to Sydneysiders, we make most people’s lists!

What do you find most challenging about your job?

One of the biggest challenges about working in real estate and certainly one of the things that makes me love it, is that you always need to be ‘on’. It doesn’t matter how many opens you’ve had that day or how many properties you’ve sold that year – it is absolutely imperative to make sure you are representing yourself and your clients in the best possible way.

I’ll never forget what my grandfather told me when I got my first job, you need to treat each customer as if it was your first for the day. I’ve tried to take that attitude with me to every job I’ve had since.

In what ways do you leverage social media for marketing and lead generation?

Social media is a great opportunity to engage with the local community. For me, this platform isn’t all about selling, it’s about being part of the community, supporting local businesses and connecting with people. 

It has also been great for introducing me to clients which I may not have had the opportunity to meet otherwise. I think where social media helps an agent stand out is that it shows the personality behind the agent. Real estate is a people game. A brand might get you through a door but ultimately a client will decide to go with you (or not!) based on you as a person. Social media helps the community get to know you and in return helps you to understand them.

One of the other great parts of being active on social media is that it gives you real time feedback from your clients. I have asked for feedback on new marketing ideas on social media and had some great responses. I’ve then been able to use this information for client sales campaigns. This year I signed up my first vendor from social media and I’ve had special 'follower' property previews which have helped to provide my client (the vendor) with real market feedback on price and the property itself.  

Do you have any specific strategies or tactics you use to most effectively manage your time and follow ups?

Time management, like in any job, is something you really need to remain in control of. Being organised and having a systemised approach to each day is so important. For me, that means everything goes into my diary and at the end of each day I put together a plan of what I’m going to achieve for the following day. Keeping on top of this means I can see where I have space if something comes up and it also allows me to track my day to ensure I achieve everything I set out to. It might sound a little extreme, but it certainly works. The saying goes, fail to plan and you plan to fail, and there is some real truth in that. 

What do you find most appealing and useful about

Homely is a great resource for agents, buyers and the community. It gives something back to all these groups which really makes it stand out against the competition. Personally I love reading their blog for tips and industry articles. These are great to share with my clients and database.

One of my favourite features is the Q&A section. It’s great being able to answer questions and share information about my local area as well as having a platform to ask the community for some advice. 

As an agent it is great to have a free platform to showcase my client’s homes for sale, especially one that is easy for buyers to use. For my business, having the ability to display listings on such a beautiful platform really helps me to stand out from other agents.

Do you have a go-to restaurant or café in Balmain?

We really are spoiled for choice in Balmain when it comes to food. All of the local café and restaurant owners are so passionate about their offering, it is tough to choose just one!

I go past Little Ethel’s most mornings on my way to work and Jamie the owner makes a mean cup of coffee, so they see a lot of me. Tom at The Lodge, just opposite my office, hosts a great spot for a drink at the end of the week and Kim from Wilhelmina’s Bar organises an amazing monthly seasonal dinner which I love to attend. I could really go on and on, there are so many great options!

Check out one of Ben's latest listings on Homely here


Agent bio:

Ben has extensive experience in sales and real estate having worked in the property industry for 10 years. Specialising in homes on the Balmain peninsula, Ben share’s the same enthusiasm for this part of Sydney as his clients do. He works with Belle Property Balmain, attracted to its powerful brand and broad marketing reach which assists him in attracting as many buyers as possible for his clients’ homes. Connect with Ben on LinkedIn or Twitter



About Homely:

Homely is a new way to search for property to buy and rent in Australia. Homely incorporates beautiful design and community engagement, to create an enjoyable and simple experience that helps you find a new home quickly.

Check out our suburb reviews and Q&A pages to see what everyone is talking about.


We'd like to hear from you!

If you enjoyed this blog please leave a comment below and share it with your friends. We're always on the look out for guest bloggers and would like to receive your feedback, so feel free to get in touch at